Website chess and card games Forum planning operations and Development programs

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This is my last month to play a Web page Chess game Forum written plan operation and development plan, take out, for everyone to discuss under!

I. Forum positioning

Content positioning: Service-oriented, entertainment supplemented.

Role positioning: Rally popular, draw users.

Functional positioning: Cooperate with the website, flexible use.

Ii. Design Ideas

The role of the website forum is divided into two pieces, one is to provide customers with this platform for customer service, the second is to condense the popularity of the site, at the same time convert these popular to game users. Therefore, for these two purposes, on the one hand, we need to do a good job in the Forum customer service consulting and interactive communication, two need to enrich the content of the forum, to attract users to participate in the process of interaction to enhance more popular and promote user volume.

Iii. Content Planning

Forum Planning:

Activity Center Area

The first district is playing an official area.

Sub-section an official bulletin released game News notices.

Sub-section Two bugs submit bug reports or trouble-shooting for bugs in the game.

Sub-section three account processing as well as representations dealing with the user list of game servers being grounded, and representations.

Sub-section four Customer service center to deal with the game problem online.

Area Two, play a discussion area.

Son of a novice on the road to the question of the game. Play the game, the operation of the puzzle can be asked here.

Sub-section Two experience exchanges between players to exchange ideas, explore the game. Talk about games only.

Sub-Forum Three resources trading players need to trade resources can be published here trade information.

Sub-forum Four chat friends say hello, text amusing, small games, unauthorized map and so on.

Third area play a video entertainment area

Sub-section of a video and audio online to enjoy, short films, small movies, video, entertainment programs.

Sub-section two music hall new song oldies, boutique MTV, FLASH, pop, classical, jazz, rock.

Sub-plate three fine code figure cool Beauty, beautiful men, scenery, boutique.

Sub-section four of the first sign to take pictures, animation and other production, provide quality materials;

Area Four play a mood text area

Sub-section of an emotional post on the topic of emotion, not mood Diary of the text.

Sub-forum Two mood record your mood, write your story, moved others, also touched yourself.

The Shi of the three prose poems, the Beauty of songs, the emergence of new people, and the continuous innovation.

Sub-section four network novel novels, stories, essays and so on, mainly network novels.

Area five play a station handling area

Sub-section A forum for the latest bulletin board, moderator application, friendship links, suggestions, complaints and questions.

Sub-Forum II recycle station connection failure, image failure, there are patching and recovery possible, outdated post storage.

Note: The section can be modified according to the actual needs of the forum. Three or four districts are mainly used to interact with netizens, pull popularity, attract search engines, increase traffic.

Program settings:

Adoption of current mainstream forum programs, such as Discuz, requires an up-to-date, non-functional version.

Iv. Operational Strategies:

Service site based on the game focus on experience to reflect the characteristics

1. The list of visitors to the forum should be set as default, and I think the forum is long enough. Plus this list is really ugly!

2, you have to talk about AD. Direct ad is really rare. But now many forums have a lot of dark ad, should clear up, give users a clean environment. To tell the truth, unless it is to do entertainment-type forum, otherwise all forms of ad should not have the value of existence.

3. The development of the forum, should have characteristics, not suitable for multiple partitions, this will appear mismanagement problems. I have two solutions, the first is the screening plate, this need and the Forum's administrator to discuss, the second is to increase the number of moderators forum, at least at the beginning of the forum has not done all the plates are responsible, you can also give each partition plus a district master, the Authority is similar to super moderator. Their job is to manage their own partitions, which can form management:

Admin--> Super Moderator--> District Master--> Moderator

4. Play a forum is mainly the face of white-collar and students, this group has like entertainment, the pursuit of fashion characteristics, in response to this situation, the forum can open a video entertainment section, can let them through the forum to communicate with each other, release their favorite things.

5. Free service, this is the use of the user's heart, such as the forum for everyone to customize the avatar, this service is very good, of course, this will spend some time, but I think it is very useful effect. Make it easier for everyone to get close to the forum.

6. About the Recycle Bin, this is my personal preference, because I think the management of a forum, if, finally set up a recycle Bin, can effectively do a lot of things. For example, some of the post picture is invalid, but at that time the person is very serious, such a post can now be put to the Recycle Bin, if you can repair the link, to ensure that the picture can be normal access, and then turn back. Or the administrator in the operation of errors, mistakenly deleted posts, you can consider to delete the post first put to the Recycle Bin, and finally fixed, such as one months a clean-up, function is similar to Windows Recycling station. Of course, also can not clean.

7. There is also a more important question, that is, the problem of active degree, this I need to the forum to understand gradually, in order to find the problem lies! At least I think. In the beginning, the forum's activity may not be high, so the role of entertainment to be well reflected, of course, this and the nature of the forum is related. In addition, the forum is the company's forum, relying on the point is the service and professional solutions, but the development and management, so very easy to cold. My simple solution is to find more women moderators, may be so vulgar, but I can guarantee, very effective, have certain experience of female moderator, for the management and development of the forum is absolutely greater than men, this and women work more sentimental relationship it, because after all, community this thing, want to fire, the proportion of men and women must be balanced! We certainly cannot decide the user's sex, but deliberately arranges the female moderator the value to be higher some, is like the company's front desk female all wants the image temperament to be good.

8, or the question of the degree of activity. The cold question of the forum can be tried in two ways, to all the moderators, management, the reply to the Post timely reply, frankly speaking, is to put their own district management, hot, this will see the personal charm of the moderator, back to my question, or female moderator of the district more easily active. Second, can strengthen the next entertainment area, although said this area is not important, but this area for the entire forum adjustment function is very big, can do so, the other district, the management is very strict, but this area do loose some. This will automatically gather some people up, and no matter what forum, entertainment area of the hot will not affect the development of the main business.

9. The function of integral. At the beginning of the forum, the points and money have little effect, there are two solutions. Publish some resources, in the form of attachments saved in the forum, by downloading the attachment deduction money means to make money more meaningful, for scoring can open some special plate, some points can be browsed, so that the user team points have a certain demand, or to learn other forums, set up a set and their own forum in line with the points system, or the setting of rank titles, or the difficulty of gaining points.

10. Moderator audit system and management system needs to be strengthened. Although the moderators do not need to often manage anything online, and the section has the hot and cold, so the management needs to discriminate, but there is a problem can not tolerate, that is to play missing, or half a month, or one months not on this kind of, such can be explained before, consider someone to temporarily replace him, When he came back to continue the work of the moderator, although the moderator managers, but their requirements should be higher.

11. About links. This problem is very serious and relevant to the promotion and management, first of all, to promote, if you want to have a better ranking on Google search engine, then the other side of the cooperation site, at least the data and the forum should be flat, or high, and our home page on their connection, but some of the homepage of the site did not put our connection , but put it on another page, in my opinion, there is no promotion, there are so many schools in the country, can not be connected with them, this will let the home page is very messy, should consider and the portal site of the campus channel or game channel to do cooperation, so the efficiency is higher, PR value can also be improved.

12.SEO. In fact, how to do the forum is also the site's dependent products, can not be independently, so, in the forum before SEO, I suggest that the site's SEO to do. And Baidu's rules on the decision, the Forum's revenue weight no site high, there are two solutions, one is the site and the forum of the SEO together to do, the collection and ranking are raised, which has a Baidu bid ranking problem, because Baidu ranked better position is generally paid to buy, especially like games such a hot word, More difficult, and the price will be high. Another solution, forums and sites tend to different keywords, this needs to be specific analysis, to see what the site has not been used, through the forum to promote.

13.PageRank. Use now WEB2.0 times, the promotion of the blog is very high, can be in Sina, Sohu, Tencent and other portals to open a lot of blogs used to place the company's Web site BBS promotional materials, these blogs do not use updates, and only need to step on other people's blog, you can have a lot of traffic, and these traffic will be a part of the flow of the forum, more is in the blog this Network to build a brand, although there is no technical content, but the use of mass-quality methods. Conversely, to the quality of the method, I carefully analyzed, in the company's website, ranking in front of the site, there are many portals of the game channel, they do not have real business, so if you can cooperate, it will be in quality to the site and the forum has greatly improved.

V. Development steps:

Now, mainly talk about how to develop, how to enlarge.

Pre-construction:

Start Forum section is not easy to make too much, content can be added first, vest post, vest reply, online number does not advocate to do leave. Title Party to do well!

Have a certain number of posts and response volume, find relevant forum to post to attract member registration, to find cost-effective related sites to advertise, you can go to Alimama or find the webmaster contact, the effect is quite good.

Have members come, continue to vest post, replies. At this point remember to return to the members of the post, so that he realized that the Forum people are very friendly. At this time can recruit 1-3 owner, wages can use QQ currency or forum currency to pay, let the owner to replace your post replies, at this time can not consider the ability of the owner, as long as can post replies. Internship one months, can be based on performance decisions.

At the beginning of construction, the membership level and permission to set some loose, decorated with the activities of the timely release, so that everyone has a sense of honor. Activities can be a point of prizes or forum coins, of course, the forum must have a real use of the currency, such as I made the portal to the forum, gold coins can be exchanged for advertising position or in-kind gifts. Suggested activity time should have regularity, of course occasionally do a sudden activity also can bring members a lot of fun.

Summary: Multi-send/reply to the Promotion forum to recruit the owner to help use the forum level, medals and forum activities

Construction medium-term

At this time there is a certain number of members, moderators are also assessment of the same, the work of the moderator to allocate the distribution, how many posts a day, reply to posts, section management. At this point you just send some high-quality posts. To the Forum's development direction to instill in the moderator, everyone together towards the goal forward.

If the forum content is not very rich to organize some award-winning activities, then don't be afraid of bleeding, mobilize the enthusiasm of members, improve his viscosity on the forum. Activities to be simple and easy to understand, so that members involved is very convenient. Occasionally give members a little surprise.

At this time I do not recommend the establishment of QQ group, because there will be a considerable part of the content of the QQ group away, at this time can allow members to set up QQ group discussion, administrators and moderators as far as possible do not enter into the participation.

Forum rules at this time to make the perfect point, hierarchy, Medal award rules, Novice Guide and so on. To be flexible with the various functions of the forum (such as today's post Wang, get 3 times to a certain reward.) To the daily posting of the King a lot of forum currency awards, or exchange ads and prizes.

Summary: Instill the idea to carry out the prize-winning activities carefully set up QQ group

Speed up Stage

At this time the forum has a certain popularity, moderators, core members, often visit members have a certain number. Should not be lax at this time, the reward. On the contrary, it is the key to test whether a forum can truly survive.

At this point to improve the ability of the moderator team to remind everyone to keep warm and passionate, because experience tells me that often at this time everyone (management team) is the easiest to relax, leading to the content of the Forum and members of the popularity of a sharp decline. So always to the managers and moderators knock alarm.

Forum Content: Content at this time already a lot, we must learn to summarize the useful content together, set up special posts, so not only to provide help to members, but also to seize the search through the psychology of people.

Set up the official QQ group, the popularity has, the official QQ group also may follow the establishment, arranges the moderator or the core member management QQ Group, may increase the member's friendly degree greatly.

Forum activities can not be stopped, because there are also a large number of people are in order to reward the activities, so the activities to be held from time to time, prizes issued. At this time can also organize some members to carry out offline activities, fees can AA, the official can provide souvenirs.

Advertising can choose a larger site or forum, this is the best time to expand the forum, it is worthwhile to spend some money.

Summary: Always keep the passion to open the QQ group online activities Advertising launch

For the time being, these are more my own previous management experience summary, to tell the truth the first time to take over the game Class forum, now online such a lot of forums, I think, normal development, or content and features decide everything!

Play a Web page chess game Forum URL: http://www.wan1ba.com/forums/list.page