Website clicks and user experience, SEO relationship

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What is an attractive site? Personally, it's tempting to think of sites that make you reluctant to leave and click on more content, and they always make you want to see more, like addiction.

Site clicks is a measure of the quality of a website one of the standards, the current search engine assessment of the user behavior is mostly through the click Status, reflected to the parameters is the bounce rate, stay time, per capita PV volume. Therefore, how to let the user point more, we need to think about. Here are some of my views:

1, must pay attention to the home page

Home should be a site to undertake the most clicks on a page, in accordance with the normal logic, but also the most should be well decorated façade. and the homepage 80%-90% 's click Concentrates in the first screen, most visitors see the first screen thought is the website all. Therefore, the first screen of the design of a site most important click Distribution Center, should do their best to attract more clicks. The basic principle is to put the site's core information, and the title of the most matching information to express it brilliantly.

In addition to the first screen, the first screen below, should be clicked as far as possible to attract to the left, that is, the user's eyes more concentrated area. The headlines, pictures, and so on in these areas are inflammatory and the goal is to attract clicks.

Some sites like to do whatever, do not value the weight of the site click Distribution, the layout of the content when there is no primary and secondary, waste a lot of potential clicks, which in the search engine's eyes is the user experience is not good, because the point of the place, the number of clicks is not enough.

2, pay attention to the timeliness of content

If a visitor finds that your site is updated with a slow-moving, outdated message, the visitor thinks your site is a second-hand non-delivery. Visitors are very cute, are fond of taste, always like fresh first-hand content, and see this new and interesting content, will happily share to their own circle of people. Therefore, the website content update do not rehash, must combine the current news hot spot to do, such website gives the user the feeling is fresh and vigorous, only then has the desire which clicks.

Of course, the timeliness of the same is also to pay attention to originality. If from Baidu news inside a search, direct other people's things, this practice is also undesirable, because search engine will feel your website "original degree not Enough", all is extracts collection, of course, let you as "information thief" kill.

3, the association recommends giving up "last article, next article"

Many people's inner pages, the association recommendation is the most original "previous, next", this association recommendation is the lowest, but also the most detrimental to the guide click, because this approach does not reflect the "association." The user prefers the intimate website, even if add a "guess you like" the word is better than nothing hint. Of course, the best or through the display of pictures and illustrations to recommend the site, the picture + title is the best form of expression, even if there is no diagram, link title should be made conspicuous enough to let people can not help to point.

A Web site is through the link to guide the user, the better the guide, click the frequency of the link is higher, it shows that the more popular site, the search engine will think it is a good site. Therefore, there must be a link to the existence of a click, the eyeball is the most concentrated place should be the highest rate of hits.

Article Copyright: Zhang SA blog www.zhangsa.net