Website construction and Optimization: How big is the website revision influence

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Web site development process is inevitable revision, even if a perfect to do all of the site can not avoid replacement template. However, in the Web site revision, has always been a worrying topic: the site will decline the right to revision, I do not know when to be deeply rooted. But is that the case? The author wants to say, the website revision drop right completely can avoid, even in a short time to do "right to raise" also is not impossible. Baidu Lee Answer Web site revision also said "the impact of a larger site structure changes (domain name or site structure), resulting in the original URL failure, if mishandled, will lead to index volume in a short period of time." "From this we know that the site is properly revised, not to avoid the right to drop the phenomenon, and even in the actual operation, many webmaster or SEO also have a deep feeling."

One: which factors affect the revision weight

According to Baidu Lee, the site structure is the first to affect the effectiveness of the site revision of the biggest factor. As we all know, there are two main aspects of the site revision "a title, optimize the label, B, Structure template", however, many webmasters in the site replacement template changes to the original URL structure or delete, but at a loss, so that the spider has the greatest impact on the adverse factors. If the original A address is "xxx.com/a/1.html", in order to benefit the optimization effect, then modify to "xxx.com/seo-youhua/1.html". In this way, violating the search engine revision rules, the right to fall is inevitable.

Another point, in order to optimize the site for the "title, keyword, description" of the revision, most seoer that, once the change is large, directly related to the site rankings. Baidu Lee answered webmaster asked in the same way: "The title of the most important content, a large change will bring about a lot of volatility," for the description of the label is "We encourage you to write through the description of the site's profile, just too frequent changes, may not be immediately feedback in the Web page." "and keyword tags, most seoer think, in the Web optimization of the location is not very important."

Second: How to eliminate the negative impact of the revision

In the Web site revision, will affect the above factors to master good, coupled with appropriate optimization, the revision will be down right? The so-called revision of the right to decline is entirely caused by the improper revision. But in order to eliminate the "observation period", or the temporary impact of the revision, it is necessary to do the best in the revision.

A:robots.txt set, from the search engine crawling to the first gentleman agreement to talk about. For robotst.txt settings, in the details are often easier to highlight the optimization effect, its proper settings can not only protect the site's security privacy, and even directly improve the optimization effect. The use of robots.txt shielding useless files directory, such as: Cache directory (the same as the generation of files), the picture directory (included useless), template directory (and generated file height repeat, and if the use of popular templates, template height repeat), static mode of dynamic files (most programs support static generation, Also support the dynamic directory, the search engine indexing, index a content is likely to get multiple URL addresses. Generally speaking, commonly used disallow:/*?* to screen. But in this way, some pages tag tag is also blocked, for different situations, the webmaster should be for different procedures to screen. If there is no tag tag, general shielding is the best way to optimize. )

B: Structural normalization, in the site content calls, many webmaster like to call "random article." In this way, although the spider's crawling time and the content of the surface, but in the author personally does not recommend this approach, search engines do not like to call the method. In addition, in the long-term optimization process, the binary system also found a problem, structural design is not standardized. Take the XML map, some webmaster did not follow the search engine requirements for map specifications, but the page "design" a large number of maps, even the page navigation and other information. And then cheerfully to the search engine for XML map submission, so what is the result? The light has no fruit, and the weight may lead to the direct generation of the right to fall.

C: internal and external coordination, optimization in the site optimization process of an enduring optimization method "content, outside the chain", has always been the most effective way to win the spider's favor. Stationmaster often said, outside the chain is difficult, the content is difficult, but is this so? Want to compete in the industry to win a space for development, no less effort to pay how feasible? Take the binary blog, may be often write the reasons for the article, in one months consecutive 4 times after a large adjustment revision, also did not appear in the rankings of the big floating fluctuations. And on the outside chain, there are dozens of natural chain every day, the reason is to be reproduced with copyright. Therefore, the site master in the process of revision or process, the content and external chain update is very necessary. Do not need too much, one article 2-3 enough. Do not try to do God horse pseudo original, those things although there are many people do, but the real intention to run the site, and how many people do so?

Web site revision on how much, completely out of their own "SEO" efforts, the site revision carefully attention to detail optimization, after the revision of the focus on guiding optimization, there will be so many of the right to drop the phenomenon? Binary network hand Shanghai Network Company Pilotage Technology (www.joyweb.net.cn) Think: Web site revision is down right, this one in the minds of the webmaster deep-rooted regulations should be abolished, and to justify, no and how many web site development, and stagnation? (text/binary)