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Perhaps in a few years ago, you will be proud of being a member of the website construction Company, go out in a suit and tie, shoulder a black satchel, inside the notebook that everybody wants to have, how natural and unrestrained ah! The purse can also be quite a drum. What does it look like? Do you also show off to your friends that you are an employee of a network company? Many network companies have done for many years but still like the beginning of the company, income and expenditure in a balanced state, or the boss built a small building, the company has never been strong! The main reason boils down to the following points:
1, the company staff a multiple job
On the author of the Wuhan website construction Company's understanding, many small companies are a person and multiple posts, the author of a friend in a network company both do business, but also to do the program, but also to do the art, according to him, don't look at the company's website has seven or eight QQ customer service, of which 4 are his one person responsible.
2. Low quality and multi-quantity
Wuhan website Construction Company For example, too many companies playing ultra-low-priced slogans to attract the lack of understanding of the network of customers, open up the market, there are 388 full package, there are 499, let us see what the price of this site contains what services:
Production: Home +10 pages
Gift: Domestic and international English top-level domain name 100MB high speed Telecom dynamic space + message book
Features: Suitable for individuals and small businesses to establish a pure promotional site. Price economy, page introduction generous.
Above also said the pure propaganda website, ask this kind of website how do you advertise? And so on which day the enterprise realizes how propaganda, finds this network company, they will tell you: your website is not suitable to do the optimization promotion, only then the revision can carry on smoothly, hehe this time enterprise finally realizes, again was fooled!
The price of such internet companies is really tempting in the marketplace, but it is not competitive, perhaps they can do 7-8 a day, can feed their employees, but they built the site, at most can be regarded as a Web site, a user want to find can not find, a search engine annoying, a resounding network business card , how can such a company be strong?
3, no creativity, love plagiarism
Baidu Search under a corporate network of peers, you will find that most of the site is not as familiar as the twins, but also are the same as those network companies to customers boast of the design? The reason why this kind of network companies can survive, why?
1. Many small businesses, small studios have limited funds, the network investment budget is small!
2. The traditional industry on the network of lack of awareness, the construction site just to print a personal business card can appear a string of English letters, many grades AH!
3. Internet companies have a strong ability to bluff, many small enterprises also want to have some achievements in the network market, but is always fooled by network companies, business owners, you can always hear such words: We are xx Hubei Region General agent, our designer is XX Academy of Fine Arts graduate, we are ...
So, such a fierce market environment, how can small and medium sized network companies open up their own roads to increase market share?
1. Focus on a certain point
Perhaps your company design ability is extremely strong, has the formidable designer team, here refers to the designer not to be able to plagiarize, can do 4-5 website's designer in one day, is a real can design the original work the designer team, what is original? What is a real web designer?
2. Focus on an industry
Website construction companies can be more familiar with their own industry as a breakthrough point, such as wedding photography industry, law industry, home Economics industry, to do a detailed investigation of the market, to determine the industry to enter, do not think that such a small development space, when you establish a certain degree of authority in this industry, your customers in a steady stream to find the door.
3. Focus on Service
Please always remember that customers will always be the land, good service customers, not only to their own propaganda, and later the development of a good word-of-mouth publicity!
4. Innovation
Do not always confine your product or service to website construction, website promotion, network optimization, think is not able to carry out one by one combination, to a new Internet products to users, such as now more popular "marketing-oriented site" is the site construction and site optimization integration to carry out sales! If you are the first to launch this product, you are now ten to one success!
5, keep copying your success
When you have a successful foothold in an industry, you can rest assured to open up another piece of heaven and earth, with the success of an industry experience, to create a new industry success!
Many network company owners may not be able to look at the market in a long-term way, as long as there is a Web site construction list to do, think that your money to less, two or three under the deal, then soon you will also face a number of job embarrassing status, because I believe that no one has the ideal designer, Programmers will stay in such a site for a long time! So the network company's road of development only focus, innovation!