Website construction company should tap new profit growth point

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Believe that a lot of web-building business-oriented network companies have long been a puzzle, that is to do the site's customer renewals cost relatively low, which led to the company over the years of customer accumulation has not been fully translated into actual value-added benefits.

This is determined by the characteristics of the website construction business, website Construction is basically a one-time consumer goods, the second year often can only be another space and the cost of domain name, and by the second year, it is likely that customers will also because of the discovery of a cheaper space domain name service providers, so that the site moved away, Believe that this is also a lot of internet companies are headache problems. That some companies are starting to tilt their brains for example, do not give FTP password, do not use the real name of the customer registered domain name and other means, kidnapping customers, on the surface to a certain extent, to solve the problem of customer churn, but over the long term, the customer relationship will not be harmonious, network company's reputation will also cause a great negative impact

We are essentially considering this issue, if we also want to let customers willing to renew the second year, then we must continue to create value for customers, and once the site is built, the second year usually do not need to do what the network company to do, many enterprises after the completion of the station often do not need any changes, Internet companies do not create value for their customers, and the customer is certainly not willing to pay.

So how to continue to create value for customers? We have to think about what the enterprise do for the site, is just because others have their own, is not, in fact, the enterprise to do this site is expected to this site it can bring their own potential target customers, this is the most essential purpose of the company to do the site, And many network companies usually do not realize, often think that the enterprise is to do a website, even if the enterprise really did not realize that the network companies should also find ways to let enterprises realize that the site is only a platform for network marketing services.

So well, we already know, the essence of enterprise is to do network marketing, and network marketing is also a continuous and uninterrupted service, network companies to help enterprises do network marketing, so that enterprises through the Internet to achieve real benefits, continuous contribution to the value of enterprises, Do you worry that the company will not give you the portion of the extra profit that the network companies deserve? So through to the enterprise to do network marketing, to help enterprises in the network to make money, network companies can solve the problem of the renewal of enterprises, and secondly can better maintain customer relations, and comprehensively enhance customer satisfaction with the network company.

There may be a lot of internet companies are aware of this, to provide enterprises with additional services, such as SEO optimization, or other forms of advertising services, but most of the network company This work is done by human, by the artificial network marketing work for enterprises have the following shortcomings:

I. High human cost

Actual Combat Network Marketing personnel is not so easy to find, an average network marketing staff of the cheapest one months network companies to spend 3000 yuan, and a person can serve customers can have several?

Ii. low scientific and technological content of Labor

Through artificial labor for customers to do online marketing, it is difficult to allow customers to recognize the value of services, many customers will simply think that the job can do themselves.

Third, the artificial labor effect is unstable

Because everyone has subjective tendencies, coupled with the customers in the industry and customer companies facing the Internet environment, resulting in the effect between customers will be pure in a big difference, labor can not standardize the network marketing effect is not stable.

Iv. manual operation leads to easy loss of customers

Because it is human to operate, this means that there is no network company for customers is not important, anyway, customers already know which person can do this thing, may customers will use a lower price with the network company's staff to reach a deal, and may be the network company staff after the departure, the customer away.

The above four points, the decision of the network companies in the network marketing to enterprises, can not be artificial form to serve the enterprise, but to use software or systems, which can effectively solve the above problems.

At present, all kinds of network marketing software, people dazzling, mostly hype various concepts and can not bring substantial results, sold to customers so no effect of the network marketing products not conducive to network companies to enhance corporate efficiency, but also may create new problems. Here to introduce the next Dong Jingyi Network Marketing and Dalian Honeycomb Interactive Technology Co., Ltd. 's series of products, it is based on SEO optimization theory based on a set of standardized network marketing system, it through the evaluation of the way to create content, in the enterprise site under the domain name to create a large number of high-quality pages, In order to improve the number of Baidu's Web site, more pages contain more content and keywords, it means that the search engine will get more accurate traffic, to help enterprises bring customers.

The use of this system in order to promote the enterprise at the same time, you can let enterprises use the system to produce the effect at a glance, enterprises in use, because there are a large number of pages are included in the search engine, and through the system will get a lot of search traffic, so the enterprise is difficult to replace Of course, the effect of good enterprises also have no reason to replace it, learn more can Baidu search "Dong Jingyi Network Marketing", so that network companies can be through the tool to create value for customers, but also completely solve the network company's customer renewal problem.

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