Website construction: Content and promotion are indispensable

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In the website construction all said "The content is king" "The outside chain for the Emperor" became stationmaster, the SEO most enthusiastic topic, but the content is the king, outside the chain is the emperor what is the weight? The literal meaning tends to be more inclined to the latter. To do SEO people know a truth "both indispensable" but feedback to some novice webmaster or do not understand SEO Webmaster said: "Since the outside chain more important, then all the time spent on the outside of the chain can not it?" So buried desperately to add outside the chain, but ignored the importance of the site content. Such examples abound, and finally helpless to find seoer to help them optimize the site. The wine is not afraid of the alley deep but also need to shun the road, and alcohol is not mellow wind again the big is futile. Therefore, the author thinks that "content and promotion" are both indispensable.

One: Indispensable in indexing

Website content construction is like the website soul and the life growth, is also the most basic foundation, if the website resource is poor, or chooses the bad and bad result is the user's loss. Even if the promotion to do a perfect, outside the chain of promotion, and eventually bring the "invalid Click" Of course, we click here refers to users can not find the information needed and then waved. However, there is no powerful and effective means of promotion, and how many people can see it? What is done is still limited, and the value of the content is severely diminished. In the search engine index is also for the value of the chain, valuable content of the site and services, in fact, in the final analysis, or for the different needs of users and services to find resources to its index, and then according to the various aspects of the site to give a reasonable ranking of information in front of the user. So the index, content promotion is indispensable.

Second: Exposure and loyalty

A large number of reasonable promotion will not only lead to a significant increase in traffic, but also for their own website or brand exposure, that is, visibility. and user loyalty is composed of two parts: one or the site to give users a sense of honor to meet the user's psychological needs, improve the user's psychological degrees Celsius (such as QQ member business, etc.), and the other part of the substantive value of the composition. So the effective promotion increases the website exposure degree, enhances the brand in the user the image. User loyalty comes from the quality of the product or website and the popularity in the same field. The improvement of loyalty is inseparable from the above two points. A website to be bigger and bigger to do to promote brand image, improve user loyalty, stay users, reasonable exposure and effective resource utilization, bring real value for users is to create their own value of the overall outlet.

Third: No emphasis on the unity of relations

Some stationmaster picks up promotion to ignore the content, buried all day to do the promotion, and their own site every day is random collection of some content, or 32 original hastily end, there is a whole day around the content of the site adhere to the original, that the site has been included in the search engine will come to patronize, can not have to do superfluous promotion, Search engines see a new article will naturally index, so ignore the importance of promotion. Do not rely entirely on their own "I think" to the site under the search engine to make rules for the site to block. Everything from the reality, whether it is the content of the quality and quantity of the update or website quality and reasonable promotion are extremely important, no point of emphasis. Stationmaster put the time of every day reasonable arrangement will make the website go more stable, balance is comprehensive is can realize true content is king, original is Emperor's value. Take the experience of others to understand their own to analyze and use rather than the dead set on their own as the starting point for thinking to act.

This article from the binary network to write from the Electric Business Circle (http://www.07695.com) Summary: May be some stationmaster to the above content not agree, after all, the chain for the emperor deeply rooted, why say relationship without emphasis? If the single theory of search engine, the huge external chain can really bring traffic to the site, Even if the quality of the site content is really low, even if the site is k off, by Link can still get some traffic. But don't lose sight of it. Are said to do the station is to do the user, who has the hands of the user more, so the grasp of the market share is greater. User is a long-term accumulation of the process, because of the accumulation of this factor, the author is more willing to vote for the content of a vote. Therefore, the overall round, whether the content or outside the chain to promote, there is no one who is heavier, specific time specific arrangements. such as Mother's Day, you have to do is not only to promote, but also to consider whether to do a content planning it? A5 first Press.