Website construction: Free lunch or poison

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There is no free lunch in the world, this is the eternal truth. When there is a free lunch box to you, you must be alert, because you will lose more in other forms and end up with the consequences. This law applies to the Internet as well, and the deluge of free slogans must be followed by a more terrifying trap, and the easier it is to get something, the less valuable it may be.

Everyone likes the features of the content, search engines are the same. If hundreds of identical websites appear on the internet, there are often only one or two successful ones. So too similar to the site only the best few can be recommended by the search engine to the front, the others have become a great background. And how do these thousands of similar websites produce?

Countless websites with no features on the internet are the result of a flood of free resources. The cheaper resources on the web, the more readily available resources are often less valuable. For many people, even poison. So, what is the typical free poison for stationmaster?

1. Free template. Free templates are the most widely circulated resources on the Internet. Many novice webmaster will download a set of free templates to build their own website. Especially in favor of the accumulation of the experience of the webmaster, it is too lazy to study too much of the code program, the next ready-made, free template is the most convenient way. Inexperienced webmasters tend to look for popular templates, which are the most commented and most widely used templates. And such a template is due to the use of too many, the structure of the same site will hide, if the content can not be good enough, then unless you can use the template to stand out from the people, it is difficult to get a good search engine rankings. The more people use templates, the greater the competition.

2, free of resources outside the chain. Promotion is a personal webmaster must face an operational link. and personal station promotion way is outside chain construction. Novice Webmaster In the search for the chain of resources are often the main follower, the most commonly used is to refer to the same industry site, domain, look at its outside the chain all hair, and then do their own. What's more, direct Baidu outside the chain of resources, so a variety of free chain sites, outside the chain of data a large pile, are arranged to let you slowly pick. In fact, these people are well organized outside the chain of resources are people with rotten outside the chain of resources, the platform is trampled into the appearance of the people, it is difficult to achieve a good promotion effect. We know that the scarcity of the outside chain platform is very important, we all ran to a platform outside the chain, this platform belongs to the pollution of the platform, the value of the chain is greatly compromised.

3. Free ebook. Free ebook? How is this poison? A lot of people can't understand. The spirit of the Internet sharing the sounding, what life because of sharing and wonderful, sharing to make the world better and so on, however, for the webmaster, the Internet to share 90% of spam information, or is not valuable information. The webmaster or the promotion personnel needs is the instruction class information, wants is the tutorial. But the most time-sensitive and up-to-date tutorials are often held in the hands of a handful of people, packaged with the most expensive information sold. The current hot SEO training is the best proof. Often the most useful information is the most confidential, only outdated will be made into e-books on the site for others to download. Of course, there are some introductory basic knowledge of the ebook is useful, but mostly just for beginners. Some of the latest and most advanced techniques are not available online for free. If you blindly follow the outdated ebook above, you can only end up with a mediocre result.

Therefore, website construction or operation not too infatuated with the banner of "free", it is likely to become you never turn over poison. Can get the user or search engine recognition of the site are unique, creative, each site should correspond to different user groups, at least one of the content is the user particularly like, so that you can make your site with core competitiveness.

This article has Jordan chat http://www.wo-yd.com/index.php/category/qiaodanzatan/author Zhang Shifeng original feeds, reprint please include the link, thanks.