Website construction How to create a unique corporate website

When chatting with some friends in the industry recently, chat to the core of network marketing-corporate websites, many friends of the majority of today's corporate sites have made a variety of criticisms, most of the view that the site is simple, poor content, the internet side of information, and so on, these may be the majority of small web sites common problems. In fact, if you look at some of the corporate web site, you will find some more interesting phenomenon, some corporate web site is almost a life service nature of the comprehensive site, both the train timetable, there are prizes quiz, cultural entertainment, the surface seems to be rich enough, the content of the site, However, the real and the core business of the contents of the content has become a supporting role. Enter such enterprise website, sometimes really let a person to get a wrong door feeling, do not know the purpose of this enterprise website, in addition to show the "strength" of the enterprise, revealing the most important information is probably naïve.

According to the past experience, sorting out some of the corporate web site should have information, I hope to help you.

1, what can you provide for users?

After all, the enterprise site is different from the professional ICP or portal site, it is impossible and not necessary rollout, each enterprise has its own specific products/services, the content of the site should revolve around the core business settings. Corporate web site should not just be a device, the site is the most useful marketing tool. Of course, only in the site can meet the user needs information under the premise of the site's marketing function can really play a role. So what information does the user need?

This question is the website planner first to consider, must first analyze the possible visitor to have which, then has the pertinence design related content, thus can achieve the target. Generally speaking, the main visitor of an enterprise website has several kinds, namely: direct user, distributor, equipment and raw material supplier, competitor etc. The first two categories of visitors are the company's existing users and potential users, but also the content of the site should be focused on the object. As for suppliers, to remove those with B to B function of the integrated E-commerce site, most of the information issued by the corporate web site is rarely taken into account, and therefore, is not the main content of the general corporate Web site. As for competitors, the purpose of the visit is to understand your company's new trends, or the level of web design, whether there is worth learning, in this regard, in the release of the relevant content should be given appropriate "preparedness", rather than allow competitors to come home.

Now that the company's existing users and potential users are the focus of the site, you should carefully analyze what information they need. Taking a www.lodoeshop.com as an example, a user/potential user can visit an enterprise site for a number of purposes: look at what the company offers, what success stories it has, what promotion methods are available, how to compare with other companies, etc. Therefore, these content should be the focus of the website.

So simple to say, it seems that should be understood but the truth, but many sites in the content design "digress" phenomenon is often happened

2, corporate website, promotional information is also important

When we talk about the content of the corporate web site, usually described in a static way, that is to say, the basic information that the site should involve, once completed, may not require frequent changes over a long period of time, but with only these basic information, the value of the site is difficult to fully demonstrate, Reasonable use of corporate websites this piece of enterprise own propaganda position, can achieve the effect of twice the effort.

According to a survey conducted by the net, at present, the promotional information and promotional methods on the corporate website are still unable to meet the expectations of the users, about half of the surveyed users (55%) expressed the wish to receive free samples from the websites they visited, as well as coupons (accounting for 48%), while the sites offering free samples were 22%, Only 19% of the sites that offer coupons are available. It seems that in the development of online promotions, corporate websites still have great potential.

According to the survey, the more valuable information the manufacturer provides on the site, the more efficient its inputs are. Some companies and analysts have trumpeted the importance of building a community, but research has shown that consumers visit the manufacturer's website not for the community, if they want to participate in community activities, there are more professional communities on the Web, corporate sites should focus on the most basic content, That is to provide users with detailed product information and convenient contact information, increase publicity and promotion efforts, and collect feedback on product satisfaction and customer needs.

3, in addition, the enterprise website is not only an effective marketing tool, but also an effective way to obtain the user's demand information, it is important to develop the marketing strategy for the users of their own enterprises to carry on the online investigation and collect the feedback information of users. However, many corporate websites waste such good investigative opportunities.

The above analysis of the Enterprise Web site construction of some of the important content, some of which are a number of well-known enterprises in the establishment of network brands and network marketing has been tried and successful experience, it is worth our planning and management of their own corporate website reference and reference.