Website construction is just a tool internet marketing needs stereo to expand

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"21st century, either e-commerce, or no business to do" This language from Microsoft President Bill Gates, although some far-fetched but the trend of marketing development. However, e-commerce is a fairly broad definition, and real marketing is not the same as sales (marketing is the way the strategy is, and sales is the process and results), Bill Gates in the words of "e-commerce" defined as "network marketing" perhaps more appropriate. The pioneer of internet marketing, Ma Yun and its Alibaba, Taobao has led China's tens of millions of small and medium enterprises and grassroots entrepreneurs, launched a fruitful and beneficial attempt. But internet marketing is not so simple as selling things on the internet, it is a very comprehensive concept, such as President Obama using the network to help elect, is quite successful network marketing, but not with the goods and sales.

With the in-depth development of Internet applications, many web site construction companies have put forward the concept of marketing web site construction, so this is a good thing, because the trend of marketing development, but also let the site itself to play a greater value. But the concept of the proposed also to some extent misled some enterprises: a misleading is that, as long as the site can immediately play the effect, but neglected the role of network promotion; Another misleading is that the marketing-oriented web site equivalent to E-commerce sites, the concept of confusion so that some small and medium-sized enterprises are not marketing-oriented sites, Because E-commerce website construction cost is relatively high. Marketing-oriented web site in fact contains two levels of meaning, its one site needs to meet the needs of users, a good user experience is to measure the success or failure of the site is one of the main criteria; second, the site is only tool marketing is the goal, marketing-oriented web site should meet the needs of marketing, and

First, the Foundation: Professional website to help successful marketing

As an effective display carrier of network marketing, the construction of marketing website is indispensable, especially for enterprises. The success of marketing Web site construction, from the domain name to buy the time has begun, short and easy to remember and can effectively show the brand and products, is based on marketing for the purpose of the domain name to purchase the first principle to follow. Not only is the Domain name composition, DNS stability of domain name and host server stability are related to Web site marketing effectiveness, fast and stable site can always give people to be trusted. For the purpose of marketing website construction, data analysis is particularly important, because that is the basis for continuous optimization of the site. In many webmaster tools, Baidu's flow statistics and analysis tools and Baidu hot trying to more targeted, is one of the few professional analysis tools.

At the same time, since is the marketing website construction, the specialized page art design like may be few. What kind of design is more professional? Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) thought, conforms to the profession manifests the profession, can deliver the brand image and the value effectively, moreover has the good user experience the design is the good design. Before the implementation of the website design, the breakdown of user groups work is not small, marketing-oriented web site Construction page Art design must be locked user groups, because different browsing groups have different aesthetic. The rich content is also constructs the marketing website to be indispensable, because the website originally is the illustrated, the page design is a part, the content specialized rich or not, whether can give the user to provide the more valuable information, is also a very important part.

Second, occasion: good wind can borrow power to nine days gallop

Good wind borrow power on nine days! The website design produces again good, does not have the effective propaganda demonstration channel, all is the cloud. As noted above, Web site building is just one link for the entire marketing process, and although it is critical, marketing is as important as it is. At this stage, the search engine has exceeded 90% of the usage rate, as if the user into the Internet a way. Therefore, search engine marketing is one of the most effective ways to develop network marketing. Now, the major engines have to carry out fast form of keyword ads, based on bidding for the core model of search engine marketing, the effect is quite significant. Search Engine Marketing There is also a mode, is to continuously improve the quality of the site and get a good natural ranking, commonly known as site optimization. Compared to the bid promotion, website optimization, although the result is slow but the cost is quite low, is definitely a useful supplement to the auction promotion.

The effective search engine display quantity, only is part of the search engine marketing work, because with the competition increasingly intense. More and more companies not only focus on search rankings, but also focus on the strength of enterprises and reputation. Soft paper marketing and effective search engine soft text display, is a successful enterprise network marketing shortcut. For example, when we search a search engine for a service or a brand, some of the news reports of the big portals will effectively enhance the credibility of the brand. And such an article more credibility is stronger, the more obvious marketing advantage, so we said that soft marketing and word-of-mouth marketing is a potential unit, the application will be appropriate and search engine rankings to promote each other.

Third, win sales: Control the trend is to win in the future

The author has written an article, "Social network advantage first, the future of website optimization must be Word-of-mouth marketing", that interactive marketing and recommended marketing is the future of Internet marketing development direction. This conclusion is based on the future direction of the Internet development, the arrival of the WEB2.0 era, the real accurate definition of the Internet, people's thinking and lifestyles are quietly changing. In response to this change, social networks are developing rapidly, interacting even with unfamiliar interactions (such as the now popular microblog). We give an example enough to explain, microblogging popularity Wang Yao now about tens of millions of fans, such as morning to get up and brush teeth, Chen Yao felt a good toothpaste, and then on the micro-blog speech said "a certain toothpaste really good, the use of special fresh tone," will bring how the effect? This brand of toothpaste may immediately double the sales.

Chen Yao has tens of millions of fans, and her fans will be forwarding each other to pay attention to each other, the strength of the WEB2.0 can be seen. A little attention will find that many enterprises have also opened a microblog. Although Sina, Tencent and so on have not found the profit path of the microblogging product, but the smell sensitive small and medium-sized enterprise, already started to use the microblog to launch the propaganda. There is also a phenomenon, now many enterprises, including Sina, NetEase and other large portals, are located in the appropriate location of the page with a collection-sharing button, which is also a significant social network development trend. Not only microblogging products, including Alibaba, Baidu and other internet giants, including many enterprises, are in the potential to develop social networks, the intention is clearly for the layout of the future market. As small and medium-sized enterprises, to marketing for the purpose of the future, the full use of the giant off-the-shelf resources marketing cost is low and obvious effect.

In the entire Internet marketing link, each step is quite critical, the internet marketing needs three-dimensional launch, marketing-oriented web site construction is proficient in detail at the stage of a process. Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) that in the depth of the Internet development, only good marketing to win sales, and "camp" is not just operation, but also the intention to operate. First need to build a suitable marketing site, through search engine grasp now let the website marketing effect to play. Internet marketing needs to conform to the trend to win in the future, and social network interaction, recommended marketing is the development trend of internet marketing. (Text/Ye Zhixuan)