Website Construction: Moving the small splash under the tide

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With the rapid development of the Internet, Internet users in recent years, the portal is no longer the same computer PC end. Smartphones, tablet computers have dramatically entered our lives. The 30th Internet Report of China Internet Network Information Center (CNNIC) shows that in the first half of 2012, the number of Internet users through mobile phones reached 388 million, compared with desktop computer 380 million, mobile phone officially exceeded the computer, became the first Internet users of China's network terminals. And with the rapid development of smartphones, the gap will grow larger. This situation, reflected in the surging of the internet market, what is the situation? The reporter interviewed several network companies that have long fought in the front line of the Internet, and Ms. Luo, who came from Hante interconnection, gave us a brief introduction. What is now reflected on the front lines of the market is that more and more customers are looking for mobile internet apps, most of which are apps, and this number is growing at a geometric level every quarter.

Although most customers are app, but at present many contacts Hang Tai interconnection to do app enterprise application customer, faced with cannot recover the investment cost the predicament, but those who chose the cheaper WAP the small part enterprise, but basically can recover the cost in a year, and the effect is also good.

So why does WAP have this benefit relative to app?

First, the cost gap. The production cost of the app is generally at level hundreds of thousands of, WAP is generally around 5000. Expensive production costs are not affordable to many enterprises;

Secondly, the ability to cover. WAP does not need to install the download, can go directly to browse. This is in line with the current market environment where most users are accustomed to getting information through browsers, and only a handful of star apps will be accepted by them.

Finally, the functional gap. The powerful features of the app, is the need to support the enterprise itself, micro-letter, micro-Bo itself is based on the Web site microblogging, Tencent QQ based on, but many enterprises, in itself from now just transition to the Internet development, product visibility is not so high, if you want to develop to the app, It's like spending more than 100,000 more of the budget to make a big water drift.

And from the depth of analysis, the vast majority of netizens, have not yet searched the habit of downloading apps, still accustomed to the traditional way of surfing the web. Seamless connection between WAP and WWW sites can greatly enhance the user experience. This also becomes the enterprise needs to do WAP the biggest support reason.

Some enterprises have lost some potential customers because they did not WAP. They just do the computer Web page, despite the great effort to get a good ranking, but when the consumer from the mobile phone browsing, the user experience is very bad, in the eyes of the user, such a small screen showing the contents of the original computer, will let the content accumulation, It can only be magnified, otherwise it cannot be viewed at all, and the speed and flow of traffic are difficult to accept. This type of WAP-making business is also part of the market, and Mr. Yu's company is one of them. "I have just done the website, from the computer tried many times also no problem, just in my mobile phone point to find the layout is too big, even my own will not look down, not to mention those ordinary consumers?" didn't know before, every month search promotion cost 3 to 50,000, 35% to 40% is from mobile search traffic, This part of the customer into a home on the loss of three years down advertising waste more than 400,000. Later Hante of the internet marketing staff gave me an analysis before it dawned, this is what I will later to make WAP reasons.

Current access through mobile browsers

For some enterprises that have not yet considered using WAP, Hante interconnection has its own view: The huge mobile internet wave, small and medium-sized enterprises in particular to do their own positioning, follow the pattern is not suitable for all enterprises. Small and medium-sized enterprises are not sufficient funds, light to see this micro-letter micro-Bo and other applications of the eight-face, they also forced on the app, not only a huge investment, installed capacity, such as the actual effect is not good. Rather than this, the conversion of ideas, simple and cheap wap, easy to transfer enterprise funds, flexible, faster follow-up to the development of the Internet, can use the least money to make the most ideal results. Now the mobile Internet market, there is no boat too many positions, can not become an aircraft carrier, you need to have a small sampan smart. This is also the current Alibaba system small and the best interpretation of the United States.

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