Website Construction must take the website promotion or the network marketing as the starting point

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Near listen to the friend of Lanzhou said "company Mister to adjust the center of gravity to the electronic commerce and network marketing, Baidu Promotion ' Google bid all done, but the effect is not always happy", for this I based on the experience of doing site planning for many years, write this article. In fact, two years ago, when I was doing sales have found a lot of corporate website to do the promotion, are paid to do the bidding rankings, such as Baidu, Google and so on. According to the user's reliance on Baidu, as well as the Chinese customary interaction habits, a full net, focus on capturing the psychological, the site's flow and ranking rise, meaning that the site to the corporate propaganda is effective. However, from the network marketing to the point of view, but not the best affordable, most economical promotion.

According to the nature of the enterprise, scale, marketing efforts, channels to improve the degree of difference, the purpose of the site is not the same, the enterprise to do brand publicity and promotion, small and medium-sized enterprises to establish channels and sales of products for the purpose, then the Enterprise website promotion, how many have been directly orders? Surveys show that By directly doing the site bidding rankings to obtain orders, as well as to achieve direct economic profit, far from the other means. So the hope is all pinned on the bidding rankings, no doubt in the passive. Therefore, enterprises should stand at a certain height, comprehensive to understand website promotion and network marketing, the concept of network marketing into the site planning, and then actively to develop their own channel business.

Website promotion effect is not significant, mainly is the website promotion method application unreasonable, the website promotion and the website production actual condition is disjointed, the website promotion did not fully consider the user behavior and the network marketing environment factor influence, the website promotion effect did not obtain the management and the control and so on.

A mention of website promotion everyone said "search engines, categories, e-mail, site links, online yellow pages and classified ads, information dissemination, forums, blog sites, network real-name/Universal Web site, e-books, free software, instant messaging, network advertising media, traditional channels, etc." However, in the real sense of the website promotion is to these regular web site promotion tools and resources of effective integration and utilization. To increase it as a highly integrated network marketing planning.

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