Website construction not because of excessive optimization destroyed once

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Everything has a degree, the idiom is too good to say is this truth, things have done rather than do not do. In the Web site construction process, throughout the Web site optimization is always the case. From the search engine point of view, it certainly does not want to exist site optimization. Because this interferes with the search engine on the weight of the site judgment. Since all do not like the site optimization, but also do not like excessive site optimization, for the use of black hat and the cheating optimization is an abhorrence.

Although Google or Baidu, have a clear-cut show of SEO attitude to the standard website optimization is encouraged and supported. But I think, from the point of view of the search engine, excessive optimization will certainly interfere with the normal weight of search engines assigned value. Because in the search engine view, the decision site ranking may only have both: the content of the site is rich in quality, you can get a more ideal natural ranking, or the use of advertising mode and higher bids, so as to obtain a more ideal ranking of the bidding. There is a search engine more tangled things, if most people are inclined to site optimization, then inevitably ignore the search engine bidding ads, and the search engine's main revenue is from the auction ads. Since the search engine does not like optimization, or do not like the excessive optimization, then we will be honest and enrich the content of the site. Search engines built on content, however, are inseparable from content.

One, the real optimization for the site itself, not the search engine

Compared to SEO, the author may be more acceptable to the site optimization. Because site optimization is the site, is based on improving the quality of the site, rich content on the basis of. Website optimization itself not only for the search engine, but also more user-oriented. Work on the site, both to enhance the content of the site, but also from the server, domain names, as well as the security of the operation of efforts to protect. The site can be opened 24 hours a quick, and rich content will naturally attract web surfers or search spiders constantly visit the site. External causes are through internal factors, and the site itself is internal cause, the quality of the site itself up, the weight and the ranking will naturally rise slowly.

And for search engine optimization, the number of "cheating" in the composition. The essence of search optimization is to find out some rules of search rankings, using its non algorithm to compare mechanization, and to meet the criterion of its weight. If just blindly cater to not too much, but now a lot of website construction and website production company, more often blatant use of cheating. Like now rampant black chain, as well as before crazy momentary brush station and so on. Even false original, in fact, is also a cheat, self-deception of the practice, the ultimate injury can only be their own.

Second, excellent content is always user-oriented, not search spiders

Before the author in A5 issued a "user experience into the site construction and optimization of the highest realm", because the site is ultimately to give users to see, no matter what method, search advertising or natural optimization rankings, it is a means of a process, rather than the ultimate goal. A site without content, even through a number of ways to the front of the search engine, the results can be what? A site without quality-deficient content will be discarded by search engines. Where is the goal of website optimization? There is no doubt that in the end of the user there, is the content of the Web site must be the user needs, like.

If you really understand the Web site construction and content rich, is to further enhance the user experience, you will still want to cheat? In the website construction industry, many companies optimize the site's only goal seems to be to promote search engine rankings, even to write a few 200 words every day, the so-called original. Perhaps this can be done now to a certain extent cheat search engine, but with the search engine algorithm constantly improve, one day will be found and down right. How would you feel if you were a visitor to this site? So that the quality of the site itself is the key, site optimization began in the user, but also to the user.

Third, the quality of the site to win the trust of all search, not a single show

What is a good website? From the user's point of view, the excellent site must be rich in content, and the vast majority of content is surrounded by a theme; Excellent website opening speed must be very fast, and can be stable operation for a long time; excellent website design must also be very beautiful, give people a refreshing feeling; Excellent website will make you linger, let you see also want to see, or a collection or directly remember the site address, excellent site you will also be recommended to your friends, or many times you mention, or forwarding mail or community to inform, or blog posts or forums to disseminate; Will be a lot of sites reproduced, and the more excellent the quality of the site, the content of the number of reprint must be more.

Search engine to determine the quality of the site, in fact, is more reference to the user's feelings, but it passed the established calculation method to determine, rather than as the user is more subjective and more objective. Because the search engine's intention, the same is want to take care of the user experience, as well as more consideration of the user's feelings, only users can easily search through it to their desired, more valuable content, will increase its dependence on the engine. According to this principle, different search engines, although their focus is different, the algorithm has its own advantages, but the criteria for site determination is close. Really good site, should be in all the search engine, can be ranked in front of the position. But not Baidu's ranking is very good, in Google can not find traces, if it is so, so that the quality of the site there are a lot of room to improve.

Often see a lot of Web sites, hard work for half a year or even longer, but in one night by the search engine down the right. Perhaps the quality of the site itself can be, but it violates the core interests of the search engine, or violate its principle of fairness and impartiality. Site optimization is not so much an arduous process, as it is likened to Web site building and Web site production staff every day in the light of the wire rope dance, need to consummate superb dance technology, more need to be cautious and meticulous on the humble mentality of treading on thin ice. Website construction, not because of optimization or excessive optimization destroyed once, but not a moment of impatience and naught. This article by the professional website construction production company, Shanghai Pilotage Technology (www.joyweb.net.cn) Integration viewpoint Original, more splendid content we will continue to launch.