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Information dissemination is increasingly diversified, and the traditional internet marketing way, its cost to win the CPI and increasingly high prices, and high. is not no better network marketing, soft wen marketing formal in this context, more and more enterprises are concerned about and attention. Soft text differs from hard advertising because it conveys valuable information, so it is easier to accept. If the traditional hard advertising is like a TV play before and after the ads, and soft wen is more like the TV drama in the ads implanted. As well as a better marketing effect, and will not incur the aversion of viewers.
There is a point of view, although the Internet information and its mass, but more than 60% of the basic soft text coverage. In the dissemination of values and ideas, but also effective dissemination of products or services to promote enterprise information, the two are very complementary things. I have an article on the "website construction and optimization of the core competitiveness is original", in fact, not only site construction and website optimization, internet marketing also needs original, and the need for extremely high-quality original. Original is simply write articles so simple, original purpose is to effectively assist marketing, and the way is around the established products and services to write soft text.
"Win" one of the sales: soft paper optimization of the effect of the claim is obvious
Now, no one can deny the original magic power, those Baidu Google and other search engine rankings on the front of the site, no exception to the vast majority of the content is original very high. After several years of development, search engines have increasingly valued the quality of original content, and because the content is the site, relying on high-quality content to win site optimization is the general trend. The original is not diffuse east of the horizon, excellent original must be around the products and services, and for the established products and services. Such an original is a soft text, so that the original is more suitable for the site's main body, improve the user experience, but also slowly will win the search engine affirmation.
Soft Wen's essence is also original, and search engine and special value original, so said adhere to the soft content of the Web site, its weight will slowly be promoted. Soft paper can effectively improve the effect of optimization, there is also a very important reason is that the soft text itself is extremely valuable. Valuable and quality articles, published in such as Admin5/chinaz platform, a short time will be a large number of forwarding, but also bring a number of high-quality links. and the number of content forwarding and the number of connections and quality, almost as important as the content, related to the optimization of site construction and the corresponding keyword rankings.
"Win" Sales second: Soft communication effectively promote Word-of-mouth
There is the idiom "Kong, Shing", the meaning that it wants to express is fearful. If an enterprise a website wants to operate for a long time, no one dares to ignore the customer, also no person does not care about Word-of-mouth and reputation. From a "Jia, your mother calls you home to eat", to the 3Q War, Tencent Qihoo each other refers to both sides of the water Army spit disgusting each other. Almost all the Internet noise events, the results will be "netizens" power, Word-of-mouth power and so on. As small and medium-sized enterprises, reputation may be destroyed, but good word-of-mouth needs to accumulate.
Soft text provides a way to convey some positive thoughts through soft text, so that viewers can also remember the source of information and the person or unit that conveys the point of view while reading the value information. Some quality articles, published in the Professional Platform Web site, its spread and speed is the geometric number of growth. For example, the author of the company has been adhering to the original, in each article after the conclusion of the summary, will be through the "professional website construction company Pilotage Technology" and other words to express their views. Part of the article was Zhongguancun, Tencent and other large portals reprinted, obtained a mass of forwarding. Although the link in the text is deleted, does not have what optimize the function, but in the promotion enterprise Word-of-mouth aspect effect is equally ideal.
"Win" the third: soft writing to expand the experience of thinking
Writing an article is not difficult, for often original or writing people can be easily, and adhere to consistently high-quality original is not so easy things. High quality soft writing is so, no quality of the patchwork will not play any dissemination effect, but will affect the corporate reputation. Therefore, the soft writing, the first need is to open thinking, and constantly in-depth thinking, around the target site constantly explore new ideas. Soft writing, the first is a deep thinking process, and then a refinement of thinking, to translate it into words to express the process. With the deepening of thinking, the perspective of the problem and the depth of the same will continue to change, good word-of-mouth transmission at the same time, the keyword rankings continue to rise at the same time, the webmaster's own ability is also improving.
Good articles are not difficult to write, difficult is nothing to write, and the only way to break the bureau is to see more and think more. Have the confidence to draw bamboo, want to write good articles, the first to learn to think about others ' articles, and through the article constantly refine their views. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that no one is born to write good articles, have a from unfamiliar pen to wonderfully process. As long as good at reading good thinking, a bit of inspiration can be lengthy, soft writing process itself is a thinking experience process. Difficult to do things, as long as you can start to success. Since many people think that the original is difficult, continuous original is almost impossible to achieve, then if you want to succeed, website construction of High-quality Soft wen "Win" sales, it must be indispensable.