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Site title is the site's three major elements of a direct impact on the site keyword ranking of the first factors. Therefore, the title of the settings and changes will affect the specific ranking of keywords, especially the title of the homepage of the site. When a new site online, the overall weight of the site is not high, you change the title of the site, it will affect the Site keyword matching degree, thus affecting the ranking of the site.
1. The setting of homepage title
Most websites are usually on the homepage of the site to launch fierce competition. In the first page title reasonable layout of the main keywords is very important, the first page title writing is also a skill.
(1) The title should be about 30 words, because most search engines also show so many characters
(2) Homepage title to include the main keywords of the website
(3) Home title needs to contain brand keywords, user-friendly and search engine identification
Keywords in the title can be separated by English symbols, a standard home page title should be so: Brand Word _ keyword _ keyword _ keywords.
Then the first page title set what we need to pay attention to what?
A. Do not use special symbols
B. Brand words do not use full name
C. Do not repeat the keyword
2. Website Column title set
Site column title should be: Column name _ brand, this should be the same as the first page title, do not appear descriptive statements. The following figure:
Column page title should be very concise so that users can see at a glance which is the classification interface, once the content is too much difficult to be identified, this will also affect the user experience degree. The weight of the page inside the site is very low, also not suitable for layout multiple keywords.
3. Content Page Header settings
Site content page title should be set: article title _ Brand, content page must be very concise, only need to retain the article title and brand words can be. Especially the small and medium-sized Enterprise website, this is particularly important. Content page title of the specific setting of three points: the number of keywords can only be set, the title of a low repetition, can not compete with the home page keyword.
Finally make a summary: a lot of stationmaster may feel this to oneself is a kind of bondage, indeed once the title set is not good, to the website construction itself is a fetter. But as long as the site in the beginning of the initial effort to do this, your site will certainly stand out. (article from the High altitude www.penxinw.com reprint please keep the original source!)