Website construction should be integrated into the search engine marketing thinking

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The rapid development of the Internet, bring opportunities for enterprises at the same time also brought a very big challenge. Now there is not a website of the enterprise rarely seen, even the traditional enterprises, will also build a website. Regardless of the development of the Times, or the enterprise really need such a website, according to the investigation more and more customers in contact with enterprise advertising, often not first call advisory, but first read the enterprise website construction, at the same time more and more customers will also go through the network to search their suppliers and ambush customers. In such cases, the user's impression of the enterprise is the main source of their corporate web site.

From the above analysis, if the enterprise to build a website, just to show the corporate image, professional is far from enough. In the era of Internet development, Web site building more and more and network marketing became twin brother inseparable, and network marketing inside the most important part is search engine marketing. Below I from the Lottery website Program Enterprise Station's construction, shares the following experience with everybody: How will the website construction integrate into the search engine marketing. Because I operate the lottery website is the Internet Enterprise station, and search engine marketing is closely linked. For traditional enterprise marketing thinking can be less, specific marketing content to add how much in the site construction, this can be defined by everyone.

1, mining customers. For enterprises, the biggest difficulty is how to find customers. Before often through the newspaper ads, direct mail, telemarketing and other ways to find business opportunities, but the effect is not very ideal, in the marketing process is not very strong, often forming marketing costs and waste. Search engine Marketing (SEM) is a targeted approach, rather than looking for customers in a haystack. My lottery Site program http://www.yikuyun.com/site Marketing idea is to have the ideal needs of the ambush customer search keywords to find us, the goal of more accurate, more natural efficiency.

2, SEM most recognized in the survey found that the company's most recognized network implementation of the wrist is search engine marketing (SEM), the ratio of up to 75.3%, far more than other network marketing wrist.

3, according to the statistics show the largest number of ambush users from the network, and users learned a new website, 80% from the search engine.

From the above 3 points of analysis, website construction into the search engine marketing ideas is unstoppable is the trend. So what exactly is to be implemented:

1, the website construction must conform to the search engine marketing rule

Many corporate websites like to join video marketing, which is not in line with the search engine rules. In the site is able to improve the user experience, but if users do not even search your site, how to experience it. Go to the lottery website Program Enterprise Station, in the initial stage of the site I can start the user code, so that the site in line with the Search Engine optimization principles.

2, the website content construction must conform to the user experience

Search engine on the content of the site is based on user preferences to set, users like content search engine think is good things, will give the site a good ranking, high weight. Users like the original, high-quality content, so in the lottery website program site content Construction, I try to be original content, if you can not do all original, in reference to other people's content, hope that the reference to the height.

Website construction into the search engine marketing ideas, whether the traditional enterprise station or pure Internet site, are required, but the size of the integration of the difference. But personally, this trend will become more apparent in the future as far as the Internet is concerned.