Website content construction: To be original more to convey value

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Original content in the site production and website optimization, the role played more and more important. The author has previously written "stationmaster, the lights in the dim place for Who and original?" expressed the view that the original not only for search optimization, but also to achieve value and transfer value, in order to enhance the ego also to share experience. Therefore, in order to optimize the original, or to original and original, although a short period of time can effectively improve the keyword rankings, but the effect can not be lasting. Because a good search ranking is only a means, a way to let users find the value of the site, and the real use is content, is valuable content. Meaningless or not high value of the word stack, although it can deceive the search engine, but not to win users, site content construction to original more effective transfer value.

Value is the fundamental user experience and can not be ignored

Beyond the 92% application rate, search engine applications are almost universal today, there should be no webmaster can ignore its existence. On the one hand, many enterprises do not hesitate to invest heavily in keyword ads in order to achieve good marketing results; On the other hand, search engine optimization can also be widely recognized and applied, especially small and medium-sized enterprises and personal webmaster, good search rankings became the dream of chasing direction. Content for the king of the era, apart from pseudo original and copy copy, adhere to the original webmaster also a few, but the original quality is uneven, just to optimize for the original, and boring writing is not a few.

Originality is better than false originality, in two aspects: first is the attitude, although not the absolute original point of view, but language organizations also need to spend a lot of painstaking effort, especially the person who insists on writing every day, secondly, original is different from pseudo original or copy plagiarism, content unique let search engine more a bit preference. But the site is ultimately to give users to see, search engine optimization purposes, but also to allow users to find the site faster. No quality content support, even if the user quickly found the site, can not find more value, will eventually give up, abandoned content is abandoned site, there is no practical significance.

Second, the quantity of reprint and browsing depth is related to the optimization quality

As we browse the site, we find excellent content and quality of the site, how do you usually do? Definitely continue browsing for more informative information. Or it will be a collection of Web sites, in case of a rainy request information materials. From the user experience, browsing times, browsing depth and even browsing time, have been included in the search engine weight to determine the scope. Some webmasters must be very confused, why some sites are not updated for a long time, links are not much, how the weight is so high, the ranking so far ahead? The contribution of the quality of the article, and more of the user experience is good, browsing volume and the depth of the viewer performance is good.

High quality articles, in the reprint volume and browse performance is good, but also to obtain a relatively high collection and reprint. Baidu previously released the site Optimization Guide, based on the concept of WEB2.0 article collection, comments, etc. will affect the weight of the site evaluation. There is also a phenomenon has been the existence of although not to be taken seriously, that is, the volume of reprint, reprinted a large number of articles are more popular, search engines are aware of this. Therefore, the content of the site is reproduced more often, the weight and keyword performance is also ideal. Content is reproduced at the same time, will also lead to the increase in the number of links, especially the intention to write some of the quality of a relatively high soft text. Practice has also proved that the soft text from the link, whether from the quality or quantity, can absolutely win the site optimization.

Third, the transfer of value to promote self-original writing to the heart

Original writing is not easy, the effect of the original is definitely not the site optimization so simple, especially the persistent perseverance to adhere to the original writing webmaster. Original writing can effectively enhance the weight of the site has gone, the original more role is to transfer value. The purpose of quality content is to maintain user viscosity, and constantly have high-quality content updates, visitors will naturally continue to visit. Transfer value not only limits the optimization itself, but also too narrow, if the content to provide users with effective information, so that more users perceive value, itself is an achievement. Therefore, we insist on originality not only to search engine rankings as the driving force, but also to maximize the content value for the ultimate purpose and motivation.

Give a rose hand-scented, transfer value at the same time, their own in the continuous writing experience, the understanding of things will slowly, but also slowly learn to divergent thinking, insight into the source of things. As the old saying goes, "You can draw bamboo", the author thought the original is the same, the original should be single-minded, more should be dedicated to the same topic around the constant persistence of writing, to meet the original theme of the site can be more effective to enhance the weight of the site. We take the relevant website construction production and website optimization article as an example, in order to write quality articles, the process of preparation is the process of self-improvement. Along with the article writing level enhancement, also slowly became the website optimization The expert, is also a very unexpected harvest?

Always want to Suegen, only in this way can know and know its why, inquisitive ask source is also a good habit, so that we can grow faster, only in this way, can write more high-quality original content, only to truly achieve the content of the value of transmission. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the lack of value, original is the loss of fundamental significance. Rather than painstakingly racking their brains, it is better to write some valuable articles slowly, because the time spent on both will not be too much, but the difference between the results and the value is far.