Website content for Wang website editor how to release News

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The rise of the Internet, let the network media into the view of the public. Compared with the traditional media, such as newspaper, TV and radio, the advantage of network media is undoubtedly more timeliness and interactivity. 911 after the occurrence of 3 minutes, Sina immediately sent out the news, and the newspaper is usually the next day to report; NetEase a hot news can bring thousands of of reply in one hours, but the news broadcast the headline news, absolutely not how many viewers call CCTV to express their views.

In addition to a few portal sites have some original news, most news sites do not have original news, their news content is how to produce it? can be summed up in two words: Copy and adapt. In the present copyright law is not perfect environment, is "the World News a big copy". Portal site dare not blatantly copy, they and the major news agencies and the traditional newspapers have cooperation, but some local sites and small sites on the unscrupulous, and some change the title and summary issued, and some even copied the original.

The editors of these websites, who are both journalists and editors of traditional media, are responsible for selecting sources, collecting, selecting, adapting, releasing and interacting, and using the mouse and keyboard to set up a platform for communication between the website and visitors. It can be said that the success of news sites, the work of Web site editors is the key.

So how does the job of Web site editing work? Start with how to release the news.

As I said before, the website editors release the news by selecting the source, collection, selection, adaptation, release, interaction of these steps, which, selection, collection, selection and adaptation is the most important, the release is only an action, interaction is only some of the comments with a reply to participate in the article, we focus on the first four.

Select source

First, the portal site is the preferred resource.

The portal is generally all-encompassing, whether you are a sports station, bus station, military station, entertainment station, financial station, education station, lock any portal site, generally can find the news you need. However, the portals of the channel are not every quality, they also have a focus. So don't put all your eggs in one basket.

In my local news site for example, we stand every day in addition to the release of local news, but also to send some sports, military, entertainment, financial aspects. So, I respectively Sina Sports, China Network military, Sohu Entertainment, NetEase Finance as one of the news sources.

Second, search engines are good news sources.

Now whether Baidu or Google, there are news channels, but also a variety of classifications, refreshing quickly, basic to meet the needs.

Third, similar websites.

Of course you can't choose a site that is smaller or worse than you. For example, you are a financial station, you can choose the news, you are a military station, you can choose iron and blood. As for copyright, don't worry, anyway, we copy each other.

The above three kinds are the basic news source, but the concrete use to the different website, may also have some tricks or the small method and so on.

For example, how to select some netizens more interested in the news, seize the current hot spot is undoubtedly the most effective. How to know the current hot spot? In addition to watching more than listening, there is an easy way, is in the collection of Baidu-Chinese search (http://top.baidu.com/) and Google Hot List (http://rebang.google.cn/) put in, Every 1 hours or so open once, the network hotspot, do in the master.

And how do you collect news from a hot keyword or a city? Search engine News search is very good, in addition, there are some features of the website to provide news monitoring services, such as to help watch the key word monitoring network. I am looking for the net input "Qinhuangdao", can see Qinhuangdao's related news every day, I choose some to put on our website local news. Now "Yan Zhao Door" Again waves, I customized the "Yan Zhao Door", "Edison Chen" "Cecilia Cheung" "Gillian" and other keywords, as the entertainment channel News reserves.

In addition, some Web site is also our search for various categories of the site's fast way. Commonly used are HAO123 and 265.

Collection, Selection

The news source is OK, next is the collection and selection. The reason why these two steps are together is that the acquisition itself may have selected actions.

In previous years, the website editor was the porter, all day Ctrl + V. News so many, a copy of a piece, paste, it is not exhausting people, and boring. Sina's editor-in-chief, Chen, is said to have done the drudgery.

Now, everyone is smart. The programmer helped the website editor a big favor, they developed the news gathering software (the software name is called the news editor, the network Spider, the website crawler and so on, the function basically similar), the news source website address input software, carries on some simple settings, then may use. Site Editor as long as a button, want to crawl which site to crawl which site news, want to collect which channel to collect the content of which channel. Especially powerful is, not only text, pictures can be caught back, even video can catch.

Moreover, these software has the online adaptation, the release function, grasps the news to be possible to modify, save and publish casually. Of course, you want to connect to your site's servers and databases.

If there is no acquisition software, or can not use the Acquisition software news source, it can only be used in the old way, a copy of the article.

When the news comes back, how do you choose? My principle has the following points for your reference:

1, select more current hot news. Different channels, there are different hot keyword, specific reference to Baidu's search rankings and Google Hot list.

2, select the quality of good news units. Each piece of news, have source of origin, to false news frequency unit, use its article cautiously.

3, carefully selected color news. such as rape, prostitution, murder, etc. Unless the site has special requirements, the news is less good, although these news can bring a high rate of hits, but if a news station is always flooded with these things, its style is not elegant.

4, less choice of more paging more news. The pursuit of PV or the pursuit of user experience, I choose the latter.

5. Select news for readers. The age, culture and regional distribution of the core readers should be considered when choosing the news.

Adapted

In front of the work, the equivalent of the "reporter", the reporter prepared the manuscript, lazy editors, see also not read on the received, responsible for the editor, will read the article carefully, modify, polishing, only to give publication.

In view of the characteristics of the Internet, Web site editors can not read and modify every article, but basic browsing and basic changes are still needed.

Basic browsing: Software collection (or copy) back to the article, may be with the original site some of the tags, connections, text description, etc. (such as Sina News will have some blog links, Tencent News will have a song link). To quickly browse a news, the superfluous things to remove or modify, so as not to cause jokes. In addition, to understand the gist of the news, some news content may not be suitable for their own site, do not meet, can only not choose the news.

Basic modification: The simplest modification is to modify the headline of the news, too long to shorten, or to adapt to the length and style of their website. News abstracts can also be changed to highlight the theme of the article and grasp the attention of readers as the main points.

As for the news content modification, that basically does not belong to the website edition work category.

News is an adaptation of the release, or the first adaptation of a large number of articles before the release, this depends on the specific site to publish the request. Post-press interactions, including viewing comments, local modifications, adding follow-up news, and more.

Here are some personal tips on how to publish news as a website editor. Of course, the work of a Web site editor is not simply to release news, sometimes it involves planning, user experience, operation promotion and so on. How to do a good job of web site editing, the need for continuous accumulation, innovation, learning.

My experience is:

1, attention to detail. The details determine the experience, the experience determines the user, the user decides success or failure. A typo, a punctuation can not be ignored.

2, pay attention to communicate with technical department. Backstage operation, the foreground display, the function setting, needs in the practice process unceasingly feedback to the technical department, unceasingly corrects.

3, pay attention to interactive communication with the reader. Often to web forums and users mingle, often read the news comments, seize their preferences, sometimes, can also find news clues.

4, often communicate with peers. Join some websites to edit QQ groups or network groups, such as Watercress's Internet group.

5. Good at using tools. Some practical or tool-oriented Web sites that are helpful to site editors. As I mentioned earlier to help look at the net, there is a special function, is able to catch the news back to the local, so that I do not need to open the original site to read, will soon be able to determine whether to choose a piece of news or not. It would be nice if they could develop a local export and publish tool.

6. Read more newspapers. Newspaper headlines and lead, and web news headlines and abstracts, there are the same and different, carefully think, can be harvested.

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