Website content Optimization procedure

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

When we do optimization, we face a series of problems, outside the chain, within the chain, content, data, and so on, where the content of the site is a big problem for many webmasters, and then do the site sometimes we do not know from which aspect to do content, do not know what we do is the user needs, In doing content when some people say we want to adhere to the original, each article to write their own, but some people say that false original adhere to update every day, improve the frequency and speed of updates, in the end should how to do content, today to share the site content optimization procedures.

I. Content quality ANALYSIS

There is a word called the enemy Victorious, for the content of this piece, we first want to analyze our entire industry also includes our own site content quality is in a what kind of situation, to find out the problem we can better solve the problem of content.

1. Peer content quality analysis and comparison

How do we make better content, we must first know our competitors content quality in what level above, in the end good, we want to our own content and peer site content to compare, if our industry other site content is not too good to explain our opportunity to come, We need to find out exactly where, if the quality of the industry content is OK, we want to see the industry site in the content has not further meet the needs of users, if now we do the industry content also meet the user's further needs, Then we need to see if we can make a difference in the industry and the development of the industry's change.

We put the same industry keywords ranked in the top four or five sites to take their content to subdivide and then compare with our own, to see what needs they meet we are not satisfied with, or we meet their unmet, these requirements we have to record, this is what we do the starting point, For the top 20 sites, we are looking at a cursory look at the content of these sites for user needs.

2. Improved content of existing Web sites

Mainly for our current site content of an improvement, if it is a new station we do not need to improve the starting from the beginning of the content can be, if it is the old station, in the past we have analyzed the entire industry users have what the dominant needs and invisible demand, Let's see how the top five sites in the industry are satisfied with the dominant demand, if not then we have to go through the content to meet the dominant needs of industry users, if the industry users of the dominant needs of the top five are satisfied then we look at the hidden demand, again, to compare the demand for invisibility, Until we find the needs that our website needs to meet, we need to go out and do high quality content. (For example: Changsha wedding Photography)

Search Changsha Wedding photography, first analysis of the needs of the user will search the city plus wedding photography, because the user time is more urgent need the local best is closer to the home wedding photography, search Changsha wedding photography will appear Baidu map, which indicates that users will have geographical needs, want to know the address. (pictured)

We search Changsha wedding photography for the user's explicit demand for the picture most sites are satisfied to some extent, we will carefully analyze, if we are users, we search Changsha wedding photography We want to know what the content is, first of all we need to know whether the address is close to us, followed by the wedding of the sample sets of pictures.

Search Changsha Wedding Photography Look at the following this site the first screen to meet the address and wedding set map needs, and most of the site is not satisfied.

Then our content solution can be based on these two requirements.

II. Publications and Updates

1. Request for release

The release time of our content is also a key factor, if our competitor publishes 5 articles a day and we publish 5 articles a day, then the time of release is different, if we release the time than others late we are at a disadvantage, if we release too early then our labor costs will come up, So when should we release it?

We first analyze our industry competitor's release time, the competitor's release time is also relatively fixed, we only need to monitor for a while to know, our update time is slightly earlier than our competitor's website.

2. Update Frequency requirements

Our update frequency is linked to our resource cost, we can not unlimited to update, if our competitors are each update one to two, then if our resources can be achieved we should update one to two weekly, we are to meet the resources, update frequency than the competitor.

Summary: When we do content, we have to think, if the same industry site to do the content of the way is similar, then Baidu based on what will give us rankings, so we must find those peer site has not met the needs of users from the need to do content, such content will be more satisfied with the user, Search engines will also identify and give rankings, such as the site (http://www.51shiyanji.net), so now do the content must know and think more.