Website content Quality Control operation

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Many times, the site is down right people always summed up the problem as a few single, most people always think that is the density of the site keyword, in fact, the search engine has its own criteria, when the keyword density is too high or too low, the search engine is to the site to reduce the right, but not only keyword density affects the overall quality of the site. Search engines make a lot of standards for the overall quality of the site to judge, it will be through his standards to give the site a comprehensive score, the score will affect the level of the site keyword rankings. So the optimization of the site is not only a single aspect, although the search engine will not be on the one hand and reduce the score of the site. But we should be the site of each item is very good optimization, and the content of the page is the quality of the site is one of the comprehensive score, no matter how the algorithm adjustment, it on the content of the page to judge the standard is not changed.

What are the criteria for determining the content?

I. Title:

The title of the site is unique to each single page of the site. In Google Webmaster blog has been mentioned in the site optimization of the eight elements, in which he first mentioned about the site title aspects of the settings.

Every page, to give a higher score on the content, that is to give the unique title of the page, if the title of every page appears the same, then the search engine will think you want to express the same meaning, so the uniqueness of the title is very important, but also the quality of the 1th.

So how do we judge the title of every page in the site?

In fact, this is very simple, we only need a very simple common command can be at a glance. It's on site command, when we open the search engine, input site:www.zyxseo.com. At this time the problem again, when we entered the command after found that each page shows only 10, looks very troublesome, then we can use Baidu Advanced search: http://www.baidu.com/gaoji/advanced.html?q=%E7%BD%91%E7% bb%9c%e4%bc%98%e5%8c%96, search results show 100, so that we can clearly see the title of their own site is reasonable, in the end there is no longer or a lot of duplication.

Two. Path (URL) control:

It contains two content:

1. Content contained within the path

When we read the content of a website, whether it will be difficult to find a certain type of content, then path optimization can solve the user's difficulties. such as our site A class of articles is about IE, and a class of articles is SEO, then we can through the URL by adding paths to solve these problems, such as www.xxx.com/ie, Www.xxx.com/seo, Of course, we can also use Chinese or pinyin as a path optimization.

Our station will often bind two domain names, one is with www, the other is not with www, this time, our site will appear multiple paths to the same page, resulting in the quality of site content down, then we need to do 301 redirect.

2. Navigation

When a user accesses an article, he needs to know where he is and needs a navigation.

Navigation is divided into two main categories, one is the top of the navigation (home, consulting, contact us), the other is breadcrumbs navigation, breadcrumbs path is to let users know what position is now, many users through the search engine is not the homepage of our website, he may enter is our inner page, Then a breadcrumbs can help him navigate the other pages. If the user is the site optimization of the following SEO technology, he can navigate into SEO optimization, SEO FAQ, such as pages, so he can know where he should go, where to find the problem he wants.

Three. Sample Text processing:

Each page will appear content, page navigation, the bottom of the copyright description, these are boilerplate text. When our boilerplate text is too much, it will affect the quality of the page.

Unreasonable internal chain address is to affect the quality of the page, boilerplate text is too much will affect the content of the page, especially the text navigation within the chain.

Four. Internal chain control:

The inner chain is also the content of page quality, the control of the inner chain is divided into two parts: the quantity of the inner chain and the display form.

1. The weight of the site is different, the chain is not the same, Sina's Web page is very long, his page chain can, like a common station, according to Baidu's description, the number of the chain does not exceed 100, including links. When we navigate, crumbs have 20, the rest is our inner chain, these inner chain is to constantly change, we often want to update these inner chain. In addition to the internal pages of the link navigation, copyright, etc., the relevant recommendations of the article within 8. The internal page of the chain will also increase the user's choice of cost, of course, too little will reduce the user's choice.

2. Some sites on the home page to show the content of the reduction, in the following show details click. In fact, the content of these words is not large, our inner chain of presentation can be around the key times, not irrelevant, unimportant words

Five. Content itself settings:

The content of the display is all text, in fact, is unreasonable, we can use the form of combination of graphics and text to show to the user, this can improve the richness of the content itself. The picture is best compressed, the video can be outside the chain. In fact, the video is very intuitive display, Enterprise station product content can be directly through the video display product content.

Six. Page added value

Use the added value of the page to increase the user's click, usually after opening a page, you will see the article below the reading number, comments, views and other values. Often these values can attract the user's curiosity and increase the user's click. Often many ads are not necessarily targeted at the needs of users, but the user is curious about them, they will inadvertently write down these things, when he needs in a moment, they will go to search for these content, so that the effect of making impression is the best embodiment of the quality of Web page content.

Seven. Page ads

Excessive advertising on the page is a major factor in the content of the page, the search engine has said that too much advertising will affect the quality of the content, and eventually reduced the right to reduce points. The pages of ads too much to create a lot of spam links to the site, directly affect the user experience

Eight. Web page load Speed

When a user accesses a page, it is likely that the page will not load too slowly to open. Now Baidu, Google and other search engine also increased the speed of the site page load detection. Affect the speed of the page has two aspects, one is the space problem, the second is the website procedure question. If it is a program problem, you can use tools such as pagespeed to simplify the analysis.

Through the above eight points of summary, we can clearly understand the content of their own site page quality, convenient for our page quality adjustment, so that the search engine recognition (this article by the Texas Seo:www.zyxseo.com finishing release)