Website Core value What is the content of the king can't Lose the soul

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From the beginning of the network marketing, "Network marketing, the content of the King" is all site operators agree with the golden rule, but unfortunately, the vast majority of site operators (especially grassroots webmaster) but do not know how to practice in the Web site operation of the "Content for the King" principle, do a good job of the website.

Network Marketing, content for Wang (network picture)

Most website operators mistakenly believe that "the content is the King" is own website to have more more entire richer industry content, therefore they implement "follows the tactic", stares at the network various industry new information unceasingly, "copies gathers the false original", achieves "you have I have all has" the goal.

and some Network marketing (website) operators in order to SEO, in order to marketing, one-sided pursuit of original content, blindly "for original and original", the so-called original content is completely without new ideas, but constantly repeat others.

Results all kinds of low quality content on the Internet, is really "you have I have all ah", all sites are "all the people also", without their own style personality, the entire network is completely in a homogeneous level of serious low-level white-hot competition.

In a nutshell, the word "content is king", Baidu "search Engine Optimization Guide 2.0" said: "Website content construction to serve the core value of the site"-You must not only know their own site unique core value where (a lot of similar sites on the Web, you want to provide users with what kind of unique services to highlight your value? , and more must understand, how to through their own persistent unique content system structure, the unique core value of their own site to show potential users, and ultimately win more potential users identity.

How the site content system highlights the core value of the site, which is a problem (picture description)

It turns out that all web operators feel "original, it's hard to go to the sky because you don't know what the unique core value of your website is--even more people blame themselves for not writing on their website, but never really thinking about the unique selling points (core values) of their site, It is also difficult to find a unique perspective that integrates "the content of the industry that is hard to write".

In such cases, it is certainly impossible to produce a continuous value of the original content of the site, you can continue to show potential users of their own site core value (unique selling point, unique services), ultimately it is difficult to achieve the goal of attracting users, promote sales.

Therefore, the content is important, but more important is to clear the unique core value of the site, which is particularly important for small and medium-sized sites, first of all, it must be accurate positioning, clear the core value of their own site, give up that kind of "all-inclusive", "everything has, nothing distinctive features, nothing to impress the user" Website content Construction Idea, "willing to willing, have a house to have", around their own website core value, focus all the strength, resources, in-depth industry, to their own continuous efforts, through their own content system to build, do a fine part of the industry content, to make their own unique characteristics, display their own product services (or point of view), First of all, to serve a small group of people, it is possible to truly from the current low level of homogenization competition to stand out.

For example, for many playing Jade Cui friends do not understand the status of Jadeite, an emerald forum in Yunnan has consciously launched the expert free to identify jade jewelry plate, in order to lively and interesting form, will "write Rotten industry content" repackaging, a good solution to the issue of the forum lack of topics, the results were greatly welcomed by Cui friends, the forum popularity suddenly rose.

Some people say: "The promotion is constantly tell others you are alive", and "content is king" The real meaning is: through the site core value of the site content system to build, constantly with unique quality original content to remind others, you are the most trustworthy experts in this field.

And such a unique quality of original content will continue to be shared, your reputation so you can walk around, truly achieve in a wider range of "words to the distance to speak" ideal.

Many people one-sided emphasis on marketing effectiveness and efficiency, the Web site content system does not attach importance to the "Copy collection Pseudo original" on it, this idea is wrong.

Emphasis on marketing effectiveness, marketing efficiency is understandable, because all sites are marketing for the purpose-whether it is marketing goods services, or marketing ideas. But if you don't have a unique place to sell your product services, and through the constant unique content of the site highlighted, even if there is a customer on your site to buy something, it is difficult to expect him to remember your site, once again to your site to buy things, and even recommend your site to the people around you-the reason is very simple, There is nothing unique about your commodity services, which can be replaced by other websites, which are the least efficient--unable to form a more stable user base.

Moreover, the emphasis on the content of the core values of the Web site is often easier to find the Web site marketing breakthrough, because through the content system construction process, he clearly know the advantages of their goods and services, how to promote the effect of better marketing.

For example, the above said that the Emerald Forum to open experts free treasure plate, users of the experts and Forum trust significantly improved, after the expert specifically recommended some jade products, netizens reacted strongly, purchase rate also increased significantly.

Even if we always think of Black Hat SEO station group to really succeed, must also follow the "website content construction to serve the core value of the site" principle of "content is king"-a friend of the station to share experience said that his station group secret is to pay attention to the site content system construction, he not only set up 30 of People's editorial team, Not only did the creation of the original library, not only to buy a large number of high-quality manuscripts, but also stipulates that "(original) article must be meaningful." Must be consistent with the site's theme. Whether it can provide users with help "principles."

The construction of website content system is very important, but it must be based on the core value of the Service site, we must recognize the "network marketing, the content of the King" so well-known, but everyone does not pay attention to, and even many people can not explain clear common sense, do not drift, do not go down a difficult road, it may be true to success ( This article by Gouyn12 original starting, All rights reserved, Wenzing, reprint please link form to indicate the article starting source http://www.gouyn12.com/wzyy/380.html and this statement, thank you.