Website Data analysis: skyglue-use GA to mark user generated click Stream

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The earliest see skyglue this tool is in Cloga blog article, later after Jasseyyang recommendation, to Skyglue Cindy application opened the blog GA account trial. After a period of use, now to briefly introduce the Skyglue tool.

Skyglue is an extension tool for Google Analytics, based on the identification and marking of the only visitors to the site, automatically tracks event monitoring of the site, and records the user's click Stream data. Skyglue is also installed through the JS page tag for deployment, but only if you have deployed GA code because Skyglue is actually an extension of the GA tag. Skyglue JS will automatically judge and monitor the page's interactive buttons and links, including input boxes, videos, pictures, and so on, monitor the user's interaction, and the results through event tracking (events tracking) of the function submitted to GA.

Skyglue provides functionality primarily to compensate for some of the drawbacks of GA itself:

1. GA identifies visitors with cookies, but cannot view the information and access behavior of each visitor;

2, GA use cookies to identify visitors, can not really identify the user, if the use of user registration ID will be more accurate;

3, GA with event tracking can be customized to monitor user interaction events, but if you need to customize a large number of user interaction, set too cumbersome;

4, unable to track the user's life cycle, especially for trans-visit analysis and conversion calculation, more powerless;

5, can not distinguish the user's individual behavior, so that the segmentation and analysis of user behavior becomes difficult;

6, GA Most of the data based on the front and Back page browsing series, for the page of the same link to click the operation did not make a distinction, the link outside the site to monitor the click.

Take a look at the screenshot of Skyglue's report page, where the user's list shows the automatically generated user ID, source, country, city, and total number of visits and page views over the selected time period:

Click on each userid to enter the user's click Stream data, sorted by the time of operation, such as:

The above image is the user report on the Skyglue Web site to view the data, the reports will do a classification of users, including PageView and Click,click shows the user by clicking which link or picture entered the page, PageView shows the entry of the page URL. Also in the Google Analytics can be in the event report to view these details, for skyglue specific features and use here is not detailed, interested friends can go to their website to view. (This article is mainly to see skyglue This tool can make up some of GA's functional defects, and completely based on the GA itself to expand, whether it is the implementation of tools and a number of details have a lot of merit, of course, because of Cindy's invitation, I hope to introduce their tools in the country, So just want to introduce the function of this tool and the help of analysis, without any meaning of advertising, if you do not like to ignore this article. In addition, the skyglue is to be charged.

Skyglue provides functions in the analysis of the value of the main two aspects: one is to make the analysis of independent visitors possible; the second is to make the analysis of customer operation details possible.

First of all, GA is not to provide users of the click Stream data, that is, we can not distinguish each user to observe the user's operating procedures, GA data are aggregated through a certain dimension, so that the loss of independent user analysis of the possibility. With skyglue extensions, each visitor to the site is labeled (a cookie like GA, which automatically generates a string to identify the visitor and can mark the registered user's UserID) so that the GA has data for each visitor dimension, not only to observe each visitor on one visit ( Visit) within the browsing and operation, more importantly, can track the entire life cycle of visitors behavior, combined with multiple visits analysis of each user behavior, and for user-specific behavior filtering and segmentation is also possible. The most common is that we want to analyze those users who have a long access depth (Depth), how often do they navigate the navigation index pages and get lost, or are they really browsing the content they are interested in, or if the user does not complete the transformation in one visit, then it is possible to continue accessing and completing the transformation later, What did they do before they converted? At the same time can analyze each user's loyalty index and life cycle value embodiment.

Then there is the operational details, from which we can see that Skyglue's record of user action is very complete, not only with PageView, but also with the name of the link that the user clicks on (action contains "A" keyword) or clicks the Picture (Action contains "img" keyword). If it is outside the link will have "outbound" mark to differentiate, there are input tags "input" and so on, which solves the problem of the GA hidden a series of problems: Can not distinguish the click of the same link, unable to monitor the click of the link outside the site. These analysis of the site user experience optimization is very useful, you can refer to the blog about click Analysis and user experience analysis of the article.

Now that Skyglue solves some of the limitations of GA, it has the value of using it, and it brings some complexity to the use. Skyglue based on the identity of the user after the use of GA event monitoring to generate the user's click Stream data, output a large number of detail data, the data to the user every step of the click and input operations, for observation and analysis is not the GA itself aggregated data so intuitive, So we need more filtering and segmentation methods to process and customize the data, Skyglue provides a number of customized reports, combined with the event tracking to Category=>action=>label drilling, so that we can more effectively to do some analysis. But the advantage of GA is the flexibility and customization of the use, for those who have the ability to DIY, detail data can often give them a richer perspective of analysis, so if you like to churn GA, you can try skyglue this tool.

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Original: http://webdataanalysis.net/tool-for-web-analytics/ga-extension-skyglue/