Website editors must see: Title Keyword matching settings three step away

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

At present, to improve the search engine effectively included, from the search results to intercept traffic, has become the responsibility of the Web site editor, the traditional "porter" concept with the rise of network editing professional qualifications, gradually being diluted, then in the "one side pay attention to user experience friendliness, a focus on search engine friendliness" of the How does the website editor show "two Friendly" in the title production?

Two factors are involved here: first, the user experience angle, the request title concise, points out the main idea, attracts the user, moreover is from the search engine angle, requests highlights the core key words, the reasonable control keyword match degree; it is not difficult to see that these two angles are consistent in direction, because both the information itself and the search results, Ultimately, the user-oriented, but in the actual operation, but often can not take into account, then, for the site editor, each message title, have to grasp with heart.

About setting a title from the user's perspective, needless to say, this is a compulsory entry for each editor, so how do you make a search-competitive title from a search perspective?

The first thing to be clear is "keyword matching". The keyword here refers to the phrase that the user enters in the search engine, such as "scenario simulation", and keyword matching degree refers to the user using a keyword and the keyword in a certain information title of the "complete appearance", if it is a compound keyword (that is, a few phrases), then this involves search engine segmentation technology, temporarily not elaborate. For example, search "situation simulation", then there is an information title is "Situation simulation", then the match is 100%, if the title is "situational simulation interview guidance", then the match degree of about 50%-60%, because the word behind the dilution. Note here, we should try to improve the Title keyword matching degree, but not to say that 100% of the match will be able to get the best rankings, because the search results ranking is linked to a variety of factors.

Practice has proved that improving the matching degree of title keyword can effectively improve the ranking of this information in a keyword search result, sometimes, do a good job of the keyword matching information, it brings more traffic than the copy of the dozens of or even more dozens information, to do a good job matching the keyword title, you can follow the following steps:

The first step, the target keyword of clear information

As a public user, think if you need this information, what keyword to search, and then you can check the heat of the keyword, Baidu as an example, if you want to do a message titled "Civil Servant Interview scenario simulation Guide" Such a message, its core keywords for "interview", In the Baidu index query visible, the word average attention in about 800, in search results can see a strong competition, then you can change a long tail keyword, such as select "Scene simulation interview."

The second step, the production of the title

Target keywords to be complete in the forefront of the title, if you can not achieve, as far as possible, the more forward, the search results ranked more favorable. Here should not be in order to highlight the key words produced grammatical errors, that would outweigh the gains. If the National Education Network (WWW.INEN.CN) in the "Civil Service Interview scenario simulation Guide" This information, the keyword used is the long tail keyword "Scene simulation Interview", set the title "Scene simulation interview guide."

Third step, the main body of the auxiliary

The beginning of the text of the article 100 words should reasonably appear keyword, keyword distribution to natural, not piling up, preferably not more than 3 times. such as http://www.inen.cn/module/ec/product/virtual/show.asp?dataid=2965 in the national Education Network of this information, "Scene simulation interview" This keyword is very reasonable to appear three times.

In this way, a "situational simulation interview" as the key words of the information on the basic production completed. Waiting for the search engine to include this message, the target keyword for the keyword search, this information will be able to get a good ranking. This information on the national Education Network is more than Sina education to "situational simulation interview" for the title 100% matching information, ranked Baidu search results in the first position. (Original: Liu Jingbing)