Website entrepreneur, please forget search engine!

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

After writing the first article, these days have been thinking about how to write a second article, the mind filtered through the relevant content, finally, I chose to write the site's early planning. (mainly the first topic to get up a little bit, the result of the second article how to write all feel the end of the story, hehe!) In addition, because I participated in the Food Network catalog design, so some examples I take the rice network as an example)

Pre-site planning is the basis of the site, only to ensure that the foundation, the site may continue to develop, the early planning I from five angles:

1, Directory Planning

2. Backup plan

3. Update plan

4, Program Design planning

5, Web style planning (because I do not understand the program, the Web art is also poor students, these two parts I just write about my thoughts)

Directory Planning

Although said to forget search engine, but carefully like, directory planning is actually SEO optimization is one of the most important, so to speak, SEO is actually just the site structure reasonable design to the best. The following returns to the theme, the role of the directory planning to the site:

The directory planning itself does not affect the user, for Web site managers have a significant impact, especially some corporate websites, now the It circle of talent flow quickly, today's programmers may go tomorrow, so there must be a directory planning, so that new programmers understand the site as soon as possible, but also to avoid the future of the site directory may appear bloated Too many useless files.

Speaking of the structure of the directory, we have to mention the generation of static pages, dynamic programs, often most of the dynamic paging files are in the root directory, do not need to consider the directory problem. From the long-term development of the site, it is necessary to generate static pages. Seems to have mentioned SEO, but static pages are not just for search engines.

On the one hand, the static page does not need to call the database through the program, from the speed, will be faster than the Dynamic Web page, this is not obvious in the number of visits, for the long-term development of the site, it is recommended to generate a static page good. In addition, if the site manager to change the program, such as now the ASP gradually withdraw from the people's eyes, The website manager upgrades the website to become the ASP.net program, if the use of Dynamic Web pages, upgrade, the original address will become invalid address, and the Web site in the development process will be a lot of pages are collected by some users to favorites, or link to other sites, the program changes will make the site lose a large number of users. The use of static pages will not be such a problem, each page or the original address, and even users may not know the site source program changes. You can translate the site into a new program without risk.

Of course, if you have enough server resources, you can also consider using URL redirection (page bottom): (There are serious SEO tendencies)

For example, the Dynamic column page of the website is fictitious:

Channel address of the city

Cata is the catalogue of all restaurants.

80000033 is the exact restaurant.

All the restaurant pages are virtual directory structure, this is for the SEO consideration, because the table of contents form than the page form in the search engine will add points, if for SEO consideration, all use large directory This best, is all the pages are virtual into the site root directory, but I personally do not like. (Want to forget SEO is difficult!) Then mention it, from another point of view, URL redirection will be reduced, static page search engine can detect the page generation time, page time or search engine system to store the page history time, search engine will not download this page again. But URL redirection can not give the search engine a time, so will increase the bandwidth of the search engine

The following article details:

(1), Web site Directory naming rules

①, do not use the Chinese catalog, the Internet regardless of how the English alphabet and the use of the American invention, our Chinese characters are not on all computers can be normal view.

②, directory not too long, from the user's point of view, the short directory more convenient for their memory, each do the site users will want to remember some of their own directory name, enter the site is not to enter the home page, but directly into the directory he needs, although the difficulty is very large. But a short directory is at least a way to provide users with the opportunity to develop in this direction, hehe.

③, the proposed directory is best to use the alphabet, such as news, BBS, the directory in the management can be very intuitive to understand the structure of the site, and if the user noted the directory, which is convenient for users to remember the way. (in English words or pinyin, this does not matter, mainly to facilitate memory mainly, such as Google's international companies, some directory structure is also used in English words, also used phonetic)

④, site root directory need to store all the pages common picture directory, JS directory, advertising directory, CSS directory, example:

Picture Catalog with Images

JS Directory with JS

CSS directory with CSS

Ad directory with AD (suggest yourself to think of a name unrelated to advertising, because now most computers have the function of shielding ads, one of the methods is based on the directory name)

⑤, if the site size is larger, then each channel should have its own set of common directory, such as pictures, JS, ads, CSS directory.

⑥, upload file directory management

Article system generated by the upload file directory is recommended to use the annual monthly directory management, first is the year directory, then the month Day directory. Cases：

Home → website Channel (1) → Upload the total folder →2007→0605→ website upload content

Home → website Channel (1) → Upload the total folder →2007→0606→ website upload content

Pictures and download channels, using the month-day directory structure can also be, but for better management, you can also use the same directory structure as the site directory. Cases：

Home → website Channel (1) → Upload the total folder → site column →2007→0605→ site upload content

As a result of the Web site upload files are not affected by the multiple-level directory results, you can use the Site directory and month-day catalog together.

⑦, website program file directory, example:

For example, background management Admin (for security considerations recommended for other)

User Admin Directory Users

Other programs important link files can be placed in the site root directory, such as the common conn.asp

(2), the directory structure of the website

Directory structure of a Web site I personally like the structure of the pyramid, but not the need to adopt this form, but I personally feel that this structure is relatively reasonable. But I'm strongly opposed to all files are stored in the root directory, although not all in the root directory, but it is not said that the level of the directory can be much more, generally in the category four directory within the appropriate.

More reasonable form

Home → website Channel (1) → website column → website content

→ website Channel (2) → website column → website content

→ website Channel (3) → website column → website content

Rice Network adopted

Home → website Channel (1) → Content of the website

→ website Channel (2) → website content

→ website Channel (3) → website content

Rice network completely Canceled column this item, because all columns are replaced with the tag word, this can make the directory structure of one level, convenient page address memory and collection, this is a form of WEB2.0. However, because of the URL redirection (described at the end of the page), the restaurant Cate directory can be unlimited.

But if the site all generated static pages, and the content is huge, so you can not use this form, you can consider the use of the form of month and day. Cases：

Home → website Channel (1) → Year Directory → month Day directory → site content

→2007→0605→ website content

→2007→0606→ website content

→2007→0607→ website content

There are at most 366 subfolders in this year's directory, and the day directory, even Sina news channel, will not exceed the maximum number of pages in the directory per day. (See some sites are the year directory, then the month directory, and then the day directory, I think this is silly, a maximum of 366 days a year, a directory to put more than 300 subdirectories is very normal, do not need more Moonrise directory this level.) ）

Here by the way, the use of the form of tag words, using the form of tag, so that users enter the content page more diverse links, I recommend this method.

The form of the rice net:

This address uses the Chinese catalogue,%c8%fd%d4%aa%c7%c5-%b3%af%d1%f4%c7%f8 This is another kind of code in the text, I do not like this form very much, hehe.

I suggest that the best form is to provide an ID in the database for each tag word, using the ID to pull out the corresponding word from the database and then open the corresponding list page of the word. From this point of view, the tag Word list page generation static is more difficult, generally using a URL to redirect virtual dynamic page, but also can be generated, such as:

Home → website Channel (1) →tag list → Press phonetic first category →tag Word listing page

→tag→a→tag Word List page

→tag→b→tag Word List page

→tag→c→tag Word List page

If the number of tag words is very large, you can use the following method

→tag→a1→tag Word List page

→tag→a2→tag Word List page

Set the build condition to a directory how many tag words. This can add an infinite number of tag words, as long as more than this directory to add a folder on it.

In this way, from the level of the site, the basic level unchanged, only from the directory structure to see changes.

(3), the setting of the website channel

At this stage of a normal website, I think the most at least have multi-channel it, of course, if you choose to do only one channel, I would like to wear your single-minded.

From my personal point of view, I like to use the Channel two domain name to express, such as the rice network, to the city as a channel of distinction, each city has its own domain name.

From the point of view of the rice network, there are enough to join the city, this is also the need to adopt a multiple domain name management form, otherwise it will be very messy. But for some small sites in fact do not necessarily have to adopt a multiple domain name. For example: A Web site, only articles, downloads, forum three parts, you can choose to use the level two domain news. your domain name. com, you can also choose www. your domain name. com/bbs/This home directory structure.

Two-level domain name than the home directory is the advantage of strong scalability, in the gradual development of the site, you add new features and content is easy to add a new channel. It can also be placed on different servers. (Tip: For users, if your site is well-known enough, users choose to go to the channel he needs, in the input "two-level domain name" than the "home directory" can be less input a few letters, more user-friendly memory, hehe, but this is only a small detail problem. ）

(4), the list of channel columns set

Now the general site is first divided into a large column, and then the molecular column, and even the next level of sub columns, although the multi-level sub-column can facilitate users will not be lost in the huge amount of data in the site, but it will also make users browse inefficient. So I personally suggest that if the column is less, easy to divide, the use of column form (two sub columns are suitable for column form), but if the column classification complex, Heteropoly, using tag as a classification is also a good choice. This allows you to subdivide the content of the site from a multi-level perspective. But in the content page, it is best to explain to the user clearly that this content belongs to those tag words, at the same time with links, if this content is not the user to find, so that users can click on their own needs and then hit the corresponding tag word to find. But at the same time it is best to provide more than one tag combined use, because the disadvantage of the tag is that the amount of data is too large, some tag words may have thousands of results, it is not convenient for users to find their own content, so use more tag combination, easier for users to find what they need.

(5), content page settings

The site content page of the storage directory has been mentioned before, here to elaborate.

If you use URL redirection, the content page can also use similar to the Rice network directory form, the following structure is more appropriate, and if the amount of data on the site can also use this form:

Home → website Channel (1) → website column → website content

→ website Channel (2) → website column → website content

→ website Channel (3) → website column → website content

But if you are generating static pages, although the current content is less, but for long-term development considerations, there is a problem with too many directory files, but if you are in the site column directory and then by the date of the directory, so the site's directory structure is a bit too long. So you can consider using the date of the month and day of the introduction of the form, the channel after the use of month-day classification:

Home → website Channel (1) → website column → website Sub-column

→2007→0605→ website content

→2007→0606→ website content

URL redirection Description: URL redirection means that the original dynamic page to simulate a static page, although from the look, it seems that the static page, the actual system directory does not exist this page, just through the Web server virtual the existence of this file. Cases：

/asp?id=245

The above page simulates

/asp245.htm

can also be modeled as a directory

/asp245/

I would like to take

1, Directory Planning

2. Backup plan

3. Update plan

4, Program Design planning

5. Web style Planning

Five parts have been written, but the content is too much, I used to wordy every point is written very fine, so today completed a part of the directory planning, in a week to continue to write the next part.