Website External links and marketing communication mechanism

Absrtact: The operation of a website can not be separated from the website optimization and marketing process. As we all know, the popular website optimization work is actually internal optimization, content update, outside the chain construction. And based on the Internet link Analysis Technology search engine, is to use a variety of

The operation of a website can not be separated from the website optimization and marketing process. As we all know, the popular website optimization work is actually internal optimization, content update, outside the chain construction. And based on the Internet link Analysis Technology search engine, is to use a variety of algorithms and some artificial analysis of the quality of our site to determine the weight and authority given. The author believes that the comprehensive value of a website, in fact, is the comprehensive consideration of all aspects, such as the content of the site to present the user viscosity, search engine comprehensive performance, in the industry in the authority level, showing the commercial value, technical layout and other professional degree to see. These jobs are inseparable from the site's external links and marketing communications mechanism.

Here to explain what I said outside the chain and marketing communication mechanism. have done a website or engaged in SEO friends know that the site outside the chain to do ranking when the site to enhance the weight, on the other hand also played a role in the promotion of the website. and marketing communication mechanism, the view of single deserted cabin through the optimization of the site inside and outside, to create a website brand, from their own promotion to allow users to spread the spread of marketing. Of course, this process can be made by VC money to build scale, build brand, but many times, or to a multi-pronged, from the ground, traditional media to the overall deployment of the network. This article is to link from the outside to the network marketing strategy of the progressive process.

Outside the chain construction estimate do the website or seoer everyone will, everyone has his own resources. In addition to a lot of implementation aspects of the problem, many people outside the chain of construction is simply from the perspective of short-term SEO, there are not systematic, vague, and even some improper management of resources, the use of serious unreasonable and so on.

For example our common promotion (also consider can do outside the chain) have what platform?

Quiz class Platform

Site Classification directory, classification information platform

Blog, Forum Community Platform

Business-to-business Trading Platform

Soft paper submission Industry platform

SNS Community semi-closed community platform

Document resource sharing class platform

Webmaster class Platform

Many people are using these platforms, desperately to plug in the URL. Although this can increase the weight of the website to a certain extent, but aimlessly only for the hair outside the chain of practice for marketing strategy is not much use. Every link we make should be considered from the perspective of Internet marketing. Speaking of which many people have retorted: Do not do so many outside the chain (especially the quality), how to weight? Many Web sites rely on powerful extrapolation to carry out a considerable number of visits and orders! This is certainly true, but here is to do the whole network marketing planning, to do branded website. Of course, you are a seoer only to the customer to do a ranking fee or something, that is another matter.

Since it is playing branding, from the network marketing strategy to consider, then we do the outside chain is not just to upgrade the ranking so simple. We can go to analyze the famous big Web site, their outside chain, is also running the brand of marketing to do. So a prominent question is what the chain should do?

Do It Yourself

Performance platform: Baidu platform related products, blogs, microblogging, columns, electric business platform, etc.

Baidu related products is to do Word-of-mouth brand tools, rather than hair outside the chain of places (of course, now Baidu has been in its various product platform links have been added nofollow or jump). such as Baidu Encyclopedia, Baidu know, Baidu Library, Baidu experience. Enterprises or individuals to build their own brands, the need from the Baidu-related platform to join the high weight of the site classification information, share the dissemination of documents (such as library class sharing platform), classified information Web sites, such as the business of Business-to-business platform (if necessary), Granville class trading platform, Enterprise Third-party certification blog, etc. Personal webmaster Words can also be more in the Webmaster class platform to work hard (weak text, exchange links, build columns, etc.). Official blogs, seoer blog to do more than the chain, but blogs, micro-blog is marketing from media tools. The website establishes the third party blog, the authentication Micro-blog, opens each profession Authority station column to carry on the marketing dissemination is very necessary. We also know that many platforms, such as Business-to-business, transaction platform not only need to register, but also require personal or enterprise certification, which is the form of corporate web site, authoritative, unique, especially suitable for network marketing. Related cases of product marketing single abandoned cabin suggested that you go to Ali platform to see those popular blogs, on the home page there are not hard to find, they can only adhere to the original blog, adhere to content sharing to obtain a considerable order.

Self-propagating

Performance platform: Through the draft, news sources, and so on.

is to create a professional, excellent content in the portal or authority to share performance, so that the site automatically spread out. This requires that the site itself is rich in resources, good content, to provide excellent content to attract news sources, or to create a news source platform such as tiger sniffing nets. Webmaster class site such as webmaster Home, ADMIN5 (network entrepreneur Platform) can be published as a press release platform. Single abandoned hut suggest that you look at the webmaster's home This kind of website, you will find that there is such a phenomenon, many Third-party corporate web site (not personal webmaster or seoer staff to write) on the form of writing by the webmaster platform to do a relatively good spread. You may say is stationmaster Network reprint third party platform excellent article, that you are wrong. Do not believe you can go to the home of the webmaster or A5 home look.

Users to do

Performance platform: Network communities such as question and answer platform, forum, SNS community, etc.

Promotion at the beginning, need to use the network platform community, such as forums, question and answer platform, but later after the brand should let users automatically spread out. Forum, question and answer platform these are the natural user gathering place. Take the question and answer platform for example, we do outside the chain when also know, Baidu know to add to the chain of questions and answers more and more harsh, monitoring system to the user behavior is more and more sensitive, almost through the ID user behavior to determine whether the real user rather than outside the chain Commissioner. But many real-world users naturally recommend content or links that are often easy to pass (and, of course, related to levels). As for the SNS community, it is more unnecessary to send out the chain, such community itself belongs to the user to share, user recommended place. Question and answer platform, forum, SNS community is to do the brand, let the user automatically spread the place. In addition, the network is often spread across various platforms, users can in the Forum, blog, micro-blog, SNS community through the reprint, promote your website, you can also in the Business-to-business platform, sharing platform, webmaster class sites, portals on your website or products to do commentary, analysis, to achieve the purpose of communication marketing.

Whether to do content or to do the link, in fact, is the network marketing strategy deployment. The deployment of network marketing, often need from the push, traditional media promotion, network advertising, deployment of Web sites to optimize the implementation of marketing strategies. Single deserted hut the construction of the chain is a means of website optimization, and it is also an indispensable manifestation of network promotion and marketing. If the goal of a brand to create a website, then it should be the overall macro thinking to think about the site, not just through the chain to enhance the site rankings.