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The construction of a website content is a commonplace thing, I believe every webmaster know its content to build the station's importance, in the past webmaster Circle often circulated such a word "content for the king" visible a site content construction in the Webmaster friend consciousness has gradually imperceptibly, At the same time last year Baidu search engine for original content issued by the original Spark program and the origin algorithm, more is caused by the webmaster friends to the original content of the construction of the degree of attention, make now every webmaster and engaged in seoer friend when talking about the site content construction is "original" "user experience" they said nothing wrong , are very right, but how many stationmaster can do true "original" "User Experience"? in Yang Seo when it comes to this sentence, I believe some webmaster friends will have opinions, because they have been adhering to do original content, said that the construction of original content in Yang Seo and some webmaster communication often hear their complaining about Niang, said that they have done the content is really their own writing out Ah, are original Ah, why the Web site traffic is still not improved, and even some articles have not been included in a few days, and some have been included for a period of time contempt and no way, for such a situation makes them really puzzling. It's like this. In Yang Seo it seems that they do not really understand what is high-quality original content, simply did not do a real user experience, high-quality original content is a good user experience to build a factor, not all original content can have a good user experience. If some webmaster in order to increase the original content of the site, but the composition is not irrelevant, is not a semantic, or even have nothing to do with the theme of the site content, we want to imagine such original content can give users a good experience? Can you give the search engine a good experience? Answer: No. So when you do the content of the construction is not simple for original and original, just for original and original words, in Yang Seo seems this is really tired of not pleasing to live, and sometimes even bad will affect the entire site. Therefore, in Yang Seo seems to the site for high-quality content construction to start from the user, understand the real needs and potential needs of users, only we provide content to meet the needs of users to create the value of the user has a good experience so that the search engine has a good experience, the weight of the site will be increased, Keyword rankings will increase. So how do you start with the user? Below Yang Seo on the combination of the current optimization on the electric car of a website to give you share of the site content construction should start from the following three points.
The website content construction should start from the sales department
Talk about the construction of site content from the sales department, may cause some webmaster, especially novice webmaster can not understand, site content construction and sales department has relations, in Yang Seo seems this relationship not only has but also very big. In the above mentioned that the site High-quality content construction from the user to understand the needs of users. As a sales department, they often interact with users and potential users to say that they know the user's needs and consumer behavior. And for those who have no direct contact with the user, we do not understand the user's real needs and purchase behavior, we do not talk about creating users need to improve the user experience it! Even if we "behind closed doors "The original content is really the user needs?" I'm not sure. Therefore, when doing the content of the site, you have to establish a good relationship with the sales department, from where they get the user's firsthand information. Such as Yang Seo now optimized about electric sightseeing car site before the company's sales staff made a detailed communication, from where they learned about the user's willingness to buy, what was the reason for their eventual choice of Watson's electric car instead of other vendors, what comments did the user make about Watson's electric car where needs to be improved, The user is most concerned about the Watson electric car products that part of the better, Watson electric car brand image in the eyes of users and so on. These can be learned from the sales department, when you understand the true intentions of users, it is conducive to the writing of high-quality content. For example: The user buys the electric sightseeing car The most concern is the price question or the vehicle performance disposition question and so on, then in writing the content of the site can be from the price of electric sightseeing car or electric sightseeing car performance and configuration to start, around such a topic written content is the user needs, the user is valuable.
Two. The content of the website should be written from the service department
For the content of the writing from the After-sales service department to start the same as mentioned in the same article, the importance of serving this added value in the current competitive market system is dripping, and now every user will consider the quality of after-sale service before producing consumer behavior, in the same product, Sometimes even if you sell a higher price as long as your after-sales service quality is good, users will not hesitate to pay you. And in the content of the site before writing also have to consider the user most worried about what the after-sales service, and for the Special After-sales service department in the regular processing after the sale will encounter a series of problems, so in Yang Seo in the Watson Electric vehicle site content planning, Also to the company's after-sales service department related personnel made a detailed investigation and analysis, from which to obtain users of Watson's electric vehicle service issues of treatment and evaluation. From the after-sales service department to understand the user's feedback information not only to obtain content to write direction and materials, more can improve product quality, and service quality. Product quality and service quality improvement is the best experience for users. Such as: The user reflects Watson electric vehicles in the process of dealing with the problem is not timely, dozen after-sales service telephone and no one answered or after-sales service staff attitude is not good, then we have to correct these problems, improve after-sales service personnel quality, improve the timeliness of handling problems. When Yang Seo in the after-sales service department to collect this information, the content of the writing has a direction, in the composition of the content can be from Watson's electric car service quality, the timeliness of dealing with problems, timeliness to proceed. The content of this writing is the user needs, to the user has the value, the search engine has a good experience.
Three. The content writing of the website should also start from the user's search behavior
For the user's search behavior can be found in the Baidu search box or its related search to learn, then how to understand the user's search behavior? For this Baidu has to collect frequently by the user to retrieve the keyword such a program algorithm, it will often be retrieved by the user of the relevant keywords stored in the database, When the user retrieves a keyword through the Baidu search box, Baidu will automatically pull up the keyword has a certain relevance to the word, and these words are often used to search keywords, these keywords is the user's search behavior, when the collection of user search behavior can be around these words for the content of the writing. such as: Yang Seo through Baidu search "electric sightseeing Car" will appear the following key words as shown below:
When you get these data yang seo can be these keywords for the content of the title to write the original content, so that the original content is to write the user needs, in order to truly bring traffic to the site. About this Yang SEO is through the practice of textual research, I hope you can also through this method to try, will bring you unexpected results.
This article original in Yang Seo: The source Shenzhen Watson Science and Technology electric vehicle NET http://www.wosen-ev.com/userlist/wsen/newshow-23553.html reprint please indicate the source respect copyright original actually is not easy.