Website Navigation Station: Take the road of industry individuation to create myth again

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The development of the Web site navigation station with the birth of hao123 as the beginning, now has passed 10 years. Website Navigation Station Once brilliant believe that many old netizens are witnesses, mention the Web site navigation station, people first thought is hao123 and 265, many old netizens used to surf the internet "first" may be dedicated to the hao123 or 265 bar, their homepage is also very likely to have been occupied by these two sites, The brilliance of the two should be the epitome of the ten-year development of the Web site navigation station. Hao123 used to be the homepage of tens of millions of primary Internet users and the necessary tools, and 265 also occupy the site of the half of the navigation station. Later Hao123 was bought by Baidu, 265 by Google acquisition, immediately let the website navigation station fire up, also make two webmaster xingping and Cai win fame and fortune, Xingping and Cai between the story has become the Webmaster leisure time enthusiastic discussion topic, a simple Web site navigation station, in the end what is the reason for it " Hit "?

Successful things will always have a large number of people to imitate, site navigation station itself is not complex technology, just a good domain name, a program can handle a navigation station, especially now 114 open source code, more webmaster can conveniently set up a navigation station. Web site navigation stations have sprung up in recent years. But mostly imitating hao123,265, or 114 of these successful navigation stations, although many navigation stations, but there is no innovation, no more market, the real money of the Web site navigation station is not much, more people with a amateurs nature do the navigation station, for their own site to guide some traffic. Success is easy to imitate, but success is difficult to replicate, hao123 has been described as "a fool of a lot of web site links up the ugly vulgar Dongdong," Li also described its "It is simply so you can not go beyond." Is such a simple type of Web site has changed the use of many netizens habits, affecting the development of the internet pattern.

This shows that a simple idea can change the process of network development, a simple user needs may arise an industry. In the market is seriously saturated, similar sites too much of the situation to simply imitate the site, reproduction of ideas, of course, can not occupy market share, which is now the embarrassing situation of Web site navigation station caused the most important reason. Concrete can be summed up for the following reasons:

First of all, user preconceived habits and Web site navigation Station initial promotion way, caused the user only recognized hao123,265,114 these successful navigation station phenomenon. Hao123 at that time in the environment, the primary Internet users have low understanding of the network, Internet cafes business is also very hot, the use of bundled Internet Café browser and Third-party pirated Xpie homepage, hao123 access to a huge flow. 265,114 is also the case, 114 of the more because of the rain forest Wind XP user base bundled home page can be divided into the market share of the navigation station. When users are accustomed to these Web site navigation station, to its "faithless" will be difficult.

Second, Web site navigation station is not a complex thing, but the more simple things more difficult to innovate, Hao123 's page model seems to become the industry standards, AdSense scramble to imitate, but there is no innovation, and with the development of the Internet, the primary Internet users are also upgrading, put a reputation outside the hao123,265 not to use, Is there anyone else to use the other navigation stations carved out of the hao123?

Finally, the search engine carved up too much traffic. The popularity of search engines and the development of the Internet, so that more netizens learned to use the search engine and no longer choose the navigation station. Search engine gradually replaced the position of the navigation station, although the navigation station market potential is still, but the integration of search engine development is the general trend, this is hao123, 265 was acquired another important reason, their future also have to rely on search engines.

These are some of the reasons for today's Web site navigation station recession, but this does not say that the Web site navigation station without the future. As long as timely according to Internet trends to adjust the site navigation station operation Strategy, dare to innovate, I believe that the site navigation station is still a promising future. The author thinks that only by taking the personalized road of industry Web site navigation Station to create a myth.

Personalization: Now the Web site navigation station is the same, mostly imitate hao123 and 265. These sites actually have a lot of drawbacks, such as the lack of customization and user interaction. Almost all of the navigation stations are similar to the same template, included almost the same site. Web site navigation Station The future of the route is personalized, customizable, and now most of the Web site navigation station has begun to reform, such as 6633 Web site navigation (http://www.6333.cn/), its page template is not used to imitate hao123, 264 of these major stations model, the page has its own personality characteristics. According to their preferences to add a Web site to text or pictures of different ways to arrange, to create their own web site Navigation page is also one of the future development trend, so the biggest benefit is to improve and user interaction, seize the user needs and habits, improve the website stickiness.

Industry: Industry segmentation is the trend of the Internet, Web site navigation is the same as the portal site and industry sites, like hao123, 265 such comprehensive web site navigation station is like the Sina, NetEase, Sohu, occupy the mainstream of the market, backward people difficult to compete with, so began to enter the industry vertical subdivision, Do industry station, E-commerce station. The current Web site navigation station also began to enter the direction of industry, tourism, stocks, friends, shopping, literature fiction category ... Have a broad market can be excavated, such as the middle class network must be good station 02778 stock navigation (http://www.02778.com/) is a stock industry class site, the stock industry information, forecasts, investment Guide class of the site for shareholders to provide convenience, the site by virtue of comprehensive, authoritative, Professional website content, for tens of millions of Chinese investors to provide convenient website navigation services, not only to provide a wonderful practical stock web site, to reduce the memory of complex and cumbersome site domain name of the trouble, and carefully collected the top ten sites, the fund ten websites, financial ten websites, ten Web sites, such as Internet users commonly used URLs, Covers all the needs of shareholders, for the vast number of users to provide convenient financial navigation. In fact, the number of sites included in a variety of all is no longer the only site navigation station, industry will be a subdivision of the future site of the mainstream direction.

Perhaps Hao123 is unique and not replicable. The myth that it creates in particular circumstances may not be the second time. However, as long as we seize the opportunity of Internet transformation, dare to innovate, do not do the second hao123, we can still create new myths.