Website for search engine optimization (SEO) reasons

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the Web site traffic sources, it can be said: Search engine traffic is all categories, the lowest cost, sustainability is the longest, the best user experience.

Low cost: The cost of human resources in the design and development process. So it's the cheapest traffic.

Sustainability: As long as the search engine or Internet portal one day, your traffic will be guaranteed one day.

User experience: Eliminate cheating behavior, search engine traffic does not exist rogue behavior, user initiative high.

If coupled with the product manager's user experience optimization, the formation of Word-of-mouth transmission, will bring your products a steady stream of natural flow.

Therefore: to create a life-rich product, is a product manager to reflect their own value, an important measure of standards.

Basic knowledge of optimization:

Some basic optimization knowledge that Internet products need to consider:

Product structure

Products Home:

There is a direct access to the product home, preferably a separate level two domain name, if there is no level two domain names top-level directory can also. The two-level domain name is the default home page for search engines and the place where search engines begin indexing first.

Good navigation system:

A good product, whether for users or search engines, good navigation system is very important. Just for the search engine: The link through the URL is necessary, it can be recognized. Through the layer of the switch, through JavaScript, Ajax to achieve new pages, for search engines are unfavorable, or inaccessible.

Your bottom page, to the product first click on the best not more than three times.

It's best to design a feature that uses this feature to get all your pages, at least most of the pages, through which you can reach your final page. This feature can be a sitemap, but also tag, but also your other excellent design. If you achieve this function, your product optimization work is completed by 30%.

NET Product architecture

Link your final page to each other as much as possible, forming a network structure that is interlaced with each other. Need to note: The link between each other, as far as possible with the text chain to achieve.

At the same time: text forms of links, no matter where, should be the preferred link form.

Tree-like product links:

After your product is finished, you will eventually see an architecture that is in your product: That is, you can find a link to the top level of the catalog on all the final pages, along with a link to return the product's home page. This feature can be implemented using breadcrumbs (layered links) or by setting buttons.
Eg: Beijing bus >> Beijing Bus station >> Fuchengmen (this is the breadcrumbs link)

Second, the design of the page:

The similarity design of the page:

The unified call part of the page text, the proportion of all page text can not exceed 50%.

That is, you have to protect every final page of your product, and it expresses something that is differentiated. Otherwise, there will be suspicion of cheating. Of course, this difference is not the greater the need to maintain the consistency of the page theme. Try to ensure differentiation between 30%~80%.

The essential element of the page:

Each page must have a unique title name. That is, the name of the top of the browser when browsing.

One content title per page. The equivalent of opening a Sina news, see the page of the news headlines. The title must be defined with the <h1> in the source code. The Product manager and must confirm to the page designer.

The above two headings can be, the same text content. There is the beginning of the said: navigation System.

Product Update:

Through functional design, so that every page of the product, as far as possible can be updated frequently

Because the search engine is very concerned about the pages that can be updated frequently, but also to the frequently updated pages do often catch. And the latest capture of the page, in its all capture page, give a higher weight.

function of the implementation: can be a message board, but also dynamic related recommendations.

Items to avoid in the design process

Schema in frame format:

Can not be used by clicking on the left link, the right to refresh the content of the form to design the product. (That is, disable the frame schema.) ）

Flash Applications:

Try to avoid using flash to achieve product functionality. Text presentation of information and important links to eliminate the use of flash to achieve. (Coconut wind Dawn: Google can analyze some simple flash links.) ）

The use of special effects

Special effects required by the program, as well as its implementation of text, links, search engines are also difficult to collect. At the same time, the more special effects, the page code and the page display the proportion of the text will be higher, it is not conducive to optimization reasons. This is also why CSS is more friendly to search engines.

So, unless the effects do improve the user experience, use special effects as little as possible.

V. Other: designers, developers simple related knowledge

Table and CSS two modes, CSS more conducive to optimization.

A uniform invocation of the tail (navigation system), the body text content version, the frequently updated module must be nested with include, and cannot be invoked with IFRAME.

Detection：

Use the browser to view the source code of the page, check is the above three pieces of text content, whether in the source code you see.

Try to ask the developer to place the URL of your product page in its product hierarchy, while trying to be recognizable or concise.

Because of the application of the special effects of the reasons, requires developers, the program module as far as possible to write a separate file, placed outside the page, by calling the way to achieve. (In fact, this is the basic requirements of programmers, but some programmers often)

Product Manager, in the whole site optimization is in a very important position.

Because it has built an architecture for the entire product (the entire website/whole channel), if the product design unreasonable to the later technical personnel optimization, the website promotion personnel's link, the website operation consideration (business benefit and user experience) have the very big influence.