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The so-called improve the usability of the site, in fact, is to improve the site's user experience. In fact, net money China believes that improving the user experience is not a time-consuming thing, there will be no expensive investment, there will not be a lot of technical difficulties, you just need a little common sense to consider, and then make up your mind to implement it. However, the Web site to improve the affinity effect is unparalleled, the following is the net money China summed up how to improve the site friendliness of the 10 point of advice for your reference.
Add site Map
No matter how large your site is, you should add a detailed text format to the site map, each link in the map should point to every page of the website, preferably with the content of each page profile. NET money China suggests: the advantage of joining the site map is that you do not have to link each page to the homepage, as long as the map on the site to do these links can be.
Establish a reasonable navigation structure
When designing a site navigation menu, use a reasonable title and link description. As shown at the top of some sites and search portals, tell the visitor the class or page that has been browsed to guide the viewer through the path to the entire site. NET Money China advises: You can use Call-to-action link mode to guide viewers to the next page or take the next step.
Periodically check for errors
There is nothing worse than opening a Web site or an inbound link without any content. You'd better check the site at least once a month to make sure there are no dead links. Some software can help you detect these problems, and the price is not expensive, such as Linkdefender is a good choice. Also check your HTML encoding to make the content of your site appear correctly in any browser version. NET Money China recommends that it is important to ensure that the host provider is secure and that the site works continuously, rather than creating unnecessary downtime.
Site Design Layout Reasonable
Every page in the design layout of the site should follow the common sense practice, so that every page to achieve reasonable design, layout and consistency. This means that the same page uses uniform colors, logos, coordinated navigation bars, headings, and footers, and the link features are consistent. NET Money China advises: This helps the affinity of the visitors, and does not cause them to confuse the site and thus lose the interest to continue browsing.
Embedded in-site search tool
An affinity user's website should be added to the site search function, that is, you can search for the contents of the station through specific keywords. NET Money China proposal: This is a device fast, easy to use the site Search tool.
Make sure all windows are working properly
If the station has set up the feedback, the newsletter registration, the visitor registers and so on function window, then must ensure that they work normally. It is important to note that each fill box should be large enough to ensure that all content, including the longest name, can be accommodated, taking into account information from international viewers who may want to enter a postcode. NET money China suggests: it is best to test yourself whether the completion information can be submitted correctly and display the correct confirmation information.
Ensure the availability of shopping carts
E-commerce site to ensure that the description of the product, pictures, specifications, such as the introduction of detailed, transparent product prices, prices should include freight costs, taxes and other information. If it is a type of international trade, a foreign exchange calculator should be provided to help visitors convert their currency to a cost comparison. Make sure that the shopping cart page is secured by SSL or authenticated by a security certificate that allows visitors to use personal credit cards with confidence. NET money China proposal: After completing the transaction show a simple description, provide a convenient back function, each page is marked with shopping help mailbox or phone number, easy to help visitors when they encounter difficulties.
Provide detailed contact information
With the expansion of the Internet, it is impossible to be cautious about online transactions. In order to build trust, you should and must identify specific contact details on the site in a prominent location. Contact should include the company address, telephone number and at least one e-mail address. NET Money China advises: If you are worried about spam, you can hide your email address with an HTML encoder or contact your contact form to get in touch with you.
Describe content in plain language
The internet is a long way to go, people who surf the internet are in a hurry, they want to find what they need as quickly as possible and minimize the onerous steps. In response to this phenomenon, your site page should be in simple language, so that people understand all the concepts as soon as possible. NET money China suggested: The text language of the Web page to do the least number, with the most critical statements and subheadings to express the content of the central meaning of the page or show the advantages of the product.
Make search engine friendly to website
Make sure the Web site can attract search engines. An affinity user's website is also a search engine's favor website. Add a lot of text descriptions and headings to the picture, replace the picture or Java Description Language menu with a text navigation bar, avoid frame structure, flash, or any code that interferes with the search engine Spider program Index, add headings and meta tags to each page to match the content within the Guide page, so that the target keyword and search terms are dispersed within the site. NET Money China advises: if necessary, you should ask a professional script writer to help you write a text, and do not just take into account the readability of the script. These are all good ways to attract search engines.