Website function relocation and relocation implementation direction outline

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website has always been to provide users with a single network recruitment services, as a product, the network recruitment can meet the needs of users or meet the needs of some users, but because the market demand for the diversity of users, only rely on a single product line is unable to adapt to users, this, but also become the Chinese elite and zhaopin loss of one of the reasons. We as a comprehensive product line with a full range of recruitment agents (only intermediaries, not human resources providers), how to use a composite product line to meet the vast majority of the needs of most users will become an important issue of survival and development, and in this context, The function of the website is to provide support for the Omni-directional service from providing a single product service, through providing the product and data analysis to excavate the deep demand of the customers, and then recommend the corresponding products to achieve the profit purpose!

But for the present, we do not yet have the capacity. First of all, we do not understand the needs of individual users, the data of individual users have not been effectively collated, and can not be exploited. Because the needs of individual users understand not in place, resulting in our site can not provide effective services, but also lead to slow growth of the site! Second, our understanding of the needs of enterprise users is not in place, can not provide suitable products for its services, in the case of enterprises can not meet the user, resulting in slow growth of enterprise users, or even the formation of user churn. Therefore, in-depth understanding of user needs, and the establishment of a suitable web site and information Processing system, will become our core competitiveness in the future.

I. to individual users

Must be the customer service department, the new registered users or the current resume refresh users to follow a phased call to ensure the correct understanding of the needs of users, and according to the corresponding rules of the user's intention of the trade function of the job treatment of artificial classification, and by the customer service to judge, high-end talent reserves to headhunting, Low-end talent to recommend newspapers, job fairs or training products! To the general user, through the optimization of the site, enhance information transmission, establish a personalized interface to meet its needs, enhance viscosity.

Second, to enterprise users

Must have the customer service department to the current period all enterprise user to carry on the effect return visit, deep excavation of the current needs of enterprises to find out the current recruitment of the number of jobs, functional requirements, industry requirements, and the classification of business needs, the need for real recruitment of posts on the site to focus on the recommendation, do not need to recruit or only to carry out the reserve post back display, Through the network recruitment can not meet the demand, respectively, recommended to job fairs, newspapers, headhunting and agency recruitment department Personnel outsourcing department.

Third, site positioning and main functions

1, to provide the trend of 0 friction network recruitment intermediary services

Position List Display sort

The current recruitment needs of the well-known enterprises recruitment position priority display push

The charge enterprise user has the current recruitment demand position priority display push

Free enterprise users have the current recruitment needs of the position priority display push

Reserve positions only

Jobs not advertised

Individual users should try to establish a page with personalized content.

Create cookies on the client, record user habits, and display them in accordance with user's personalized custom

Set up the enterprise file, industry file, function position file that the individual user pays attention to, display the related push content after the user login

2, provide the classification of data storage and mining resume

Manual classification of individual users according to the standard when the customer is tracking individual users

Criteria for classification

Manual classification based on functional position industry rather than relying solely on user initiative

Customer service should be based on the tracking results of individual users in the middle and low end of the classification match