Website how to stand out from the plot-site value

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What's the most valuable thing about 21st century-talent

So what does a website say is the most valuable thing-site value

This is any website existence and development must reason, in the user Heart worthless website, is does not need and it to reach the business relation, also does not need to repeat the visit.

Meet the needs of users and user needs to meet the difficulty of forming the site price of two feet.

To meet the needs of users, a user on the site to browse, the only purpose is to meet their own in this site a certain aspect of the demand, is the entertainment, or shopping is good, is the need to learn, or even just pass the time.

Some friends have to say, then any site is valuable? Of course, any existence has its own value. But the size of the value determines the amount of money a website can eventually earn and how easy it is to make money.

One of the determinants of Web site value is the degree to which users are satisfied and how much they are willing to spend to meet that value-simply to say how much the user is willing to pay for the demand. Another determinant of the value of a Web site is the ease with which users can meet that requirement-simply the time when users are willing to pay the money.

The key word here is the user

As mentioned in the previous article, the location of the site to consider who is their own users. So the value here is to this user, Lanth saw a lot of websites, looks very good, very good. But these are good but not for his users. To cite an example, a student-user site, the auxiliary teacher offline teaching function is very good, auxiliary students to learn the function is not strong, of course, such a website is unable to profit, or that is not to receive the students ' money.

The 1th is no different from the traditional enterprise. Any product is to solve a problem, as we buy a bottle of water in the supermarket to quench our thirst, and buy bread for the hunger. Users to our site is to solve their own problems, just a pass time is also he is a user needs.

Most of the sites are complaining that their own site has no traffic, fundamentally speaking, our website is not able to meet the needs of users, or that this demand for the user's value is not big. We can make an improper assumption-there is an old industry, and the value of his existence is our demand. The user's demand is our website can exist the value, this demand is stronger, the website can earn the higher value.

The 2nd is that users can easily meet this demand, which determines how much you have to spend the cost of users to pay. Or whether the user is willing to pay for the money, is not willing to pay. This can be explained by an adage, "things are rare".

There is such a part of the site, always complaining that they have a lot of traffic, but there is no income or very little income. I also met a lot of such friends, in the case of "rape" customers, but the income is not high. The reason for this situation is very simple, users can use the n site, n channels to meet their needs, why pay on this site, or why to pay for such a site?

How to make the value of a big website:

1: Is the site to provide their own advantages, to find customers a stronger demand point.

2: In the satisfaction of the demand, do a better job.

3: Make a certain Special branch of the demand, do better.

Many friends want to say, you this is not to find a blue sea of thought. Of course, you can understand this, but my explanation is to find the blue ocean is to be found in the Red Sea, or the blue ocean is created by yourself. You should be based on the industry or the model may be the same as other sites, the difference is in the point of the customer, do better.

1: Is the site to provide their own advantages, to find customers a stronger demand point.

More comprehensive, faster, earlier, more stable, richer content are customers a higher point of demand, how to let users feel your most is a skill problem. Similarly, to make the most, is to pay a certain price, this price is not worth watching the webmaster assessment. To give you an example, Lanth once on a certain thing did the earliest release, and told to the relevant users, at the same time do the sales of related products, only one thing, help the company's profits have the same thing, but a few days later the company's dozens of times times as many.

Also, what customers need but have to do on the site is also a strong demand point. This creates the benefits of demand satisfaction, of course, if there are other people that do not have the information, and can do the function of anti counterfeiting, you can do so.

Of course, the customer is not the need, is to decide whether you want to be not this stronger demand point factor, most of the cases, this more is the cost, rather than profit, to find the real user is willing to pay the point is a webmaster or planning personnel skills embodiment.

2: To the extent of satisfaction, to do better.

Customer demand for a thing is also divided into different levels, and we often eat the same time, the simplest demand is to eat, followed by a full, then delicious, nutritious and so on.

Users of online communication is the same, the initial time is to look at information, and then participate in interactive chat, to now, many users are in the show themselves. In the face of the broad demand level of the rise there is no clear idea; then we find a certain aspect, take education as an example! The beginning is the text of the material, read the text of the information, for the voice of the need to explain out, and then the video, and now upgraded to a graphic, interactive video, If any website can achieve higher demand in a certain aspect, then the Kakawa phenomenon of the original website users can be foreseen.

3: Make a certain Special branch of the demand, do better.

The needs of today's users, in addition to higher requirements, segmentation is a significant change. In a subdivision of the point of the article, their products/services to show better, this is also a direction.

There are a lot of travel sites and a lot of information, but the success is not much. Can be some websites or organizations but find a branch, the days are still moist. Outdoor travel, camping is a good example. It's hard for people like to take risks to find the information they need and their space on a regular travel site. But to the special site is not the same, the information here is more professional, effective degree is also very high, the value of the user naturally high; As such sites are rare, So users only in such a Web site to achieve their own needs, so the value of the support is high.

Above no matter in which direction the breakthrough all simultaneously satisfies two characteristics, the user wants in this product to have the demand and satisfies the demand the difficulty is bigger. Although the latter is a bit more, the former is sufficient in the choice of industry or the way to achieve the latter.