Website in the construction operation process need to do what SEO plan?

Absrtact: The utilization of the website is very wide, which is not able to ignore the importance of the search engine, how to use the search engine better reflect the value of the site? That must be structured SEO to carry out reasonable planning as well as the overall grasp. As the saying goes: No rules savages, for

Site utilization is very wide, which is not able to ignore the importance of search engines, how to use a search engine to better reflect the value of the site? That must be structured SEO to carry out reasonable planning and overall grasp. As the saying goes: No rules savages, for SEO is no exception, must achieve a good planning, must start from the station to the later maintenance has a overall planning, in fact, must do a phased mission goals. Website in the construction operation process need to do what SEO plan? Through these SEO planning can be better to show the site to the search engine structure page, the author also sorted out their own thinking, summed up the following, I hope to be able to discuss and exchange with you.

1, the choice of domain name and investment

Website Construction must choose a good domain name, the value of the domain name is very important, in the process of SEO can not be ignored. Domain name in the choice must pay attention to short and clear, what is short and clear? In fact, the domain name to be short and capable, search users can feel the meaning of the domain name in the most important, many enterprises will adopt a short pinyin replaced, and more people are willing to choose. com suffix, because the user is more familiar with. In order to be able to show the value of the new website early, many people are more willing to invest in the old domain name, the purchase of the old domain name must consider the weight of the domain name, whether before the search engine punishment, but also directly enough to buy a higher two-level domain name for use, the value of the old domain name lies in the major search engines of their trust.

2, keyword Mining

Website SEO planning, one of the most important link, how can forget the keyword excavation. The key word mining must carefully consider and make the best judgment. Keyword mining process must choose the most valuable type of transaction keyword, that is, the choice of consumer groups, but also must grasp the situation of competitors, analysis in terms of the pros and cons, at the same time in combination with the needs of their own enterprises to make the best judgments. As an excellent seoer in the keyword mining and utilization process, must follow the 28 law, the long tail keyword flow is the key, this kind of key words conversion rate is very high, so need special attention, careless not.

3, the layout of the site structure

The structure of the site directly affects the search engine and user experience, the designer if the design of the site structure is unreasonable, not only will affect the search engine crawling and crawling, but also directly affect the user's reading browsing behavior. This shows the importance of site structure layout. In the process of website structure design, we should pay attention to teamwork, in which the role of seoer can not be neglected. As an excellent seoer, in the website structure design process, must from the search engine experience and the user experience double consideration, the search engine experience mainly is completes the website the link structure layout, the website basic function (404 page's production, the error link/dead link processing, Sitemap.xml map production and Robots.txt file settings, etc.). The user experience is the need for data to study the user's reading click Behavior, which can only do double experience, of course, if the user experience and the search engine experience contradictions, it is inevitable that the user experience must be put in the first place.

4, update high quality content

High-quality content, whether now or in the future will be the search engine as the focus, content is the major search engine rankings of important indicators how can be neglected, whether the new station or old station, must strictly control the quality of the content, the quality of the Web page directly affects whether the user needs to be resolved. In the process of updating high quality content, it is necessary to observe the relevance of content, timeliness of content, richness of content, guidance of content, and advertisement implantation of content. Only through high-quality content to be able to fully expose the product information in the user is serious, more able to attract readers, resulting in the desire to purchase consumption, and finally achieve transformation, step by step to improve the conversion rate.

5, the construction of high-quality outside the chain

High-quality outside the chain is repeatedly mentioned, want to know what is high-quality outside the chain, also need to know more about what is outside the chain of garbage and cheating outside the chain, here is not detailed, please read carefully Baidu Webmaster platform station Station from Baidu Lee sharing "talk about the chain of judgment", high-quality outside the chain relative, need to pay attention to relevance (platform and content), Content of high quality, the authority of the platform, the construction of external chain diversification, the construction of external chain, the balance of the construction of the chain, anchor text accuracy. Individuals also believe that the common reference will be as a major search engine in the future development of discovery, for the time being more difficult to achieve.