Website internal optimization Analysis Sina NBA article page

Source: Internet
Author: User
Keywords Sina

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Hello everyone, I am Chengzhou. See a lot of friends in front of the article, found that the content of the article to speak the most is the site's internal optimization skills, whether it is to talk about the requirements of site content editors, or talk about how to improve the conversion rate, or the use of internal tags, or Web page performance optimization, these are very important and very good experience, In addition to learning to use, we also have a good grasp of such a trend: internal optimization more and more important, improve search quality is the focus of the search engine, improve the user search experience has been the vast number of SEO workers to accept. This is also today I want to introduce the content of the theme of the idea.

The individual is very fond of the basketball, sometimes will take a look at Sina's NBA live broadcast, of course, Sina's internal article page is more familiar, for basketball enthusiasts, Sina's NBA information is absolutely called on the force, whether it is to give the power of video information or text, it provides users the value is absolutely very high. Today, I will take the Sina NBA article page as an example, talk about how they are doing the site internal optimization, and what we have to learn something.

1. About navigation

Site reasonable navigation can help users more quickly browse their own information of interest, this point Sina NBA article inside the page to do very well, generally content mainly in the site part of the main navigation, navigation has been breadcrumbs, these Sina NBA article pages are doing very well.

A, leading navigation: appear at the top of the article, although the font and color selection are inconspicuous, but definitely highlight the importance of position.

  

B, secondary navigation: appear at the bottom of the page, tell the search engine and users about the site some information.

  

C, breadcrumbs: "Sports > Basketball-nba> Lakers > text" is the classic format of bread crumbs Navigation, we can learn from inside the site: Home name > Column name > Article name (or directly omitted as the text).

  

2, about the recommendation

Sina NBA article page for the recommendation is the most use of an internal optimization, this way for the internal link structure and increase the user's viscosity construction to take a good role in boosting. Its recommendations include a variety of, which in a prominent position of the popular blog recommended, wonderful HD map recommended, related micro-blog recommendations, related video recommendations, related news recommendations and so on. Look at some of my screenshots below:

A, popular blog recommendations: In the right side of the advertising map, very good position, highlighting the importance.

  

B, excellent HD map recommendations and related micro-blog recommendations: After the end of the article, General introduction of sports channels, some of the hot text information and related micro-blog recommendations, which for the site hotspot content and focus on the object can be very good to recommend the guiding role.

  

C, related video recommendation: generally appear in the right middle, recommended is the whole station of hot video, to attract traffic to other pages in the station.

  

D, related news recommendation: Almost will appear at the bottom, in the comments section below, for the relevant information to take a good interaction, can also increase the single page for a keyword density and weight.

  

3. About Interaction

Baidu in the recent SEO recommendations mentioned in the user interactive communication, this is a very friendly concept, this point Baidu also did a great job, whether it is micro-blog or comments have done quite well. Look at the section below about the NBA article page for microblogging and comment responses.

A, about microblogging interaction

A, the post title below the microblogging interactive logo and the right side of the micro-Bo Shou recommended.

  

b, the post end of the micro-blog forwarding and the previous mentioned Weibo user recommendations.

  

  

B. Feedback on comments

  

Of course, the article internal optimization there are a lot of details, such as code technology and server-side requirements, which are worthy of our research, because the issue of space, today is introduced here, I believe that after reading these should be for internal optimization has a very detailed idea map, And then according to their own actual situation of the site internal optimization on the line.

This article by the Wenzhou SEO (http://www.seo-wz.org) The net arranges to publish, welcome everybody reprint, reprint when please keep this connection, thanks cooperates!

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