Website internal Optimization Strategy 12 element detailed (reprint)

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Internal optimization of the site is the SEO work of the difficulties and focus, we talk about the internal optimization strategy to focus on the site as a whole, not for a certain page.

Site Internal optimization Difficulties:

The internal optimization strategy mainly includes: keyword strategy, page optimization, the elimination of interference information, improve the user experience.

Keyword strategy

1, page title has been seen as the most important optimization focus. It turns out that writing the right title does have a very big advantage. A reasonable title should pay attention to the following questions:

From the site as a whole, the title of the site is similar, many CMS templates use a graded title tag to combine the title, if a title tag accounted for a larger proportion, it is easy to cause the similarity of the title.

Does your title conform to the page content? Can users easily understand? Is the keyword in the title natural rather than deliberately added to the search engine to see?

2, the use of some of the labels, can not be ignored.

Don't think too much about keywords tags, just add 3-4 keywords on it, and a bunch of them will be counterproductive.

Description tag is a description of the label, not let you enumerate xx,xxx keywords, organize a reasonable fluent statement to introduce their own website. You might as well add some keywords.

<h1> tags ensure that once,<h2>, <h3> can be used more than once, but please outline the important content.

Bold, italic have emphasis on the meaning of the main key words to emphasize, avoid abuse, all bold or italic is meaningless.

3, the content of the distribution of keywords.

Perhaps we did not notice this problem, for example, a reasonable content layout is to make people at a glance, using a graded font, bold to add emphasis on keywords, title (bold), two-level headings (bold or italic), the body. This is also a question of user experience by using users to understand and view important content.

Page optimization

4, Page layout

The page position is very important, more important than the next, do more than the right important, the purpose is one, in the important position to place the most important content to attract users and search engines.

5. Website navigation

Navigation should be placed in an important position, it must be noted that the classification of a lot of words, do not put all the classification of the site on the home page navigation location. Emphasis should be highlighted.

6. Internal links

Build the internal link loop of the website: Home-category-Small category-content-small category-category-home. In this way to form a cycle, the purpose is to let users in a site to find other pages of the way, of course, this "distance" can not be too long, three this click below for the best.

Excluding interference information

7, eliminate the home page appears a large number of small categories of navigation.

8, to eliminate the different types of content interspersed with each other calls.

9, to eliminate the specific content of different types of content.

Make sure that every page of your site has something you need to highlight, and don't let the proportion of other elements exceed what you want to say.

Improve the user experience

10. Sitemap

To create a site map for users, just add the appropriate category links and concise description.

11. List of articles

Use the introduction form of the list of articles, not only to facilitate the user to understand the content of the article, but also enrich the different pages of information and keywords.

12. Website Content Value

All of the above optimization work is to highlight the value of the site content, if the site content is not valuable, then the effect is very small.

May be involved in the internal optimization strategy is still lacking, please consider their own actual situation to develop their own optimization strategy, this article is not authoritative personal views, only for reference.

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