Website Marketing First: How to improve and improve the user experience

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Marketing is a problem that every webmaster must face and think about. Improve the site turnover rate of methods and skills, from my personal experience, the core is the user experience. Website marketing is the first user experience, to users feel good, people will buy. How to make users feel good, which requires guidance. As a user, the biggest problem is not making decisions, but making decisions. People are greedy, as long as the good things, everyone will need.

How to improve, improve the user experience, I based on personal long-term practice, combed out three principles:

Principle one: Too much choice, there is no choice.

Every webmaster wants to have more information on their website, the better, the richer the better. So the picture on the Home page banner, flash all kinds of effect, see people dazzling. The website article is also so, hot post, essence, hot word a lot of. The website still becomes a database. Users who have access to the site are overwhelmed, "what exactly is what I need?", "What should I buy?", "Where should I start?", in the user's confusion, the site lost business opportunities. So give users too much choice, that is, there is no choice.

Avoid, the website is not an information guide, it can through rating ratings, rankings, navigation charts, etc., to provide users with an operable program. Through the user's guidance, pointed out, what good, what bad;

Principle two: Let the user himself "loaded" into the

Marketing must be targeted, the principle of targeted marketing is that users feel that this product is customized for their own. My friend has made a travel website, has the very rich scenic spot photograph, the travel introduction and so on, a certain area tour guide Storehouse's style. But business marketing is progressing slowly, and I've analyzed it, to him that "you want to classify the user base, so that users themselves, early", such as: Couples you should recommend Hot spring line, the fat of the workplace you should recommend the mountaineering line, university students you should recommend a highly entertaining project, each type of users recommend no more than three lines. As a result, different types of users can easily find their own lines, no longer to ponder.

The site needs to use its own expertise to help users make decisions, rather than allow users to repeatedly compare themselves.

Principle three: Use "preferential" to break through the user's last line of defense

To achieve the above two principles, on the poor to allow users to buy the last hit. There are a lot of such concessions, such as limited special, gift giving, free logistics fees, send points and so on. In short, let the user feel that buying now is a good time, since the thing for me, now buy it.

The conversion rate of web marketing is such a step-by-step improvement. No secret, only for the sake of the user's heart.

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