Website Marketing Optimization Team Building

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Website Search engine Optimization (SEO) The threshold of this industry is very low, as long as a little understanding of the structure of the site and the search engine to understand people can come to engage in this industry. But it's really hard to do this job, the people in this industry is the most lack of executive power, but also our most headache problem, in my personal work experience, the larger the company, the more difficult the implementation of the project. So today we are going to introduce how to create a high execution optimization team.

Want to create a website optimization team, as a decision maker you have to decide good, in this industry their position is how, in the end is engaged in the next is to do their own SEO team or to do a consultant mode of external SEO service. For some personal webmaster, I usually recommend that you do not consider SEO services, because only hands-on to learn real knowledge. Many webmaster selected SEO services, but often to a state of the time can be stuck in this bottleneck, there is no way to break down, a webmaster even their own website profit model has not been built well, how to undertake the cost of SEO services? So my side mainly to help you introduce the internal team to build, A good in-house team will know more about their projects, and some product knowledge in the company will be easier to get started. But a good in-house team has a flaw, this is a good internal team words must have some senior seoer to help you work, in this industry many levels of seoer is not reconciled to live, unless your platform is very strong, can play its full strength, so that it can also be promoted.

So what are the members of a powerful optimization team? In my opinion, it can be divided into six major components. The six major components can be divided into SEO manager, website link building personnel, the site internal structure optimization personnel, the content of the site editor, designers and Web site analysts. Everyone's responsibilities are different, good project managers need to have a higher level of SEO, and can not only be limited to the site optimization technology, for other marketing, website construction, website code must have a detailed understanding, and can grasp the direction of industry development. Site link construction personnel are mainly responsible for the site's friendship Link exchange, do a good job of link building, in some large platform to do a good job of the site visibility of the chain construction. The internal structure optimization of the website and the work of the technician have the same place. Structural optimizer in my opinion should pay attention to the three major elements of Web site optimization production, that is, site title, keywords, description and other sites conducive to the optimization of the site need to pay attention to, designers as long as the structure of the site to understand, site classification, URL specifications and so on to track production, This is also the need to closely follow the other people to work together. The content editor of the website is the main content of the site to fill and build a good site within the chain. Traffic Analysis statistics is the company's income gatekeeper. SEO Team Talent Mobility is relatively high, this aspect of the talent is particularly important, they need to find out the current site project existing problems, good to find new sources of web traffic to provide the correct solution.

The work of the team requires a process and a detailed plan, a long term goal and an image of the project objectives that will make our goals easier to accomplish. This is what we usually call the task of decomposition, everyone must learn to understand their position responsibilities, grasp the reasonable allocation of time resources. The trainer is also very important to the team, and today is a little too late to say more. The next time and everyone specific analysis to optimize the team's personnel training and planning how to develop. Write here first!

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