Website Marketing Promotion effect keyword choice Five kinds of behavior can not imitate

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Network marketing is definitely not to do a website, improve the ranking of several keywords so simple, traffic transformation is the key to the success of web marketing. As some marketing experts have said, there is no real sense in the flow of benefits. The factors that make up the flow conversion effect are many, such as the Web site design has not taken into account the user experience, the site to promote the way as well as relying on resources. In the search engine application deeply rooted in the present, the author thinks, the website keyword choice very much affects the network marketing effect. How to choose a website keyword is indeed a learning, and marketing effect is also closely related to those who use the search engine "to buy new eggs on the Beijing-east" promotion, seemingly some for the violation of common sense or even almost absurd, but in fact is for the benefit of the lure. Site keyword to determine a lot of basis and methods, and from the user to avoid subjective conjecture less detours, avoid falling into the wrong thinking is the biggest shortcut.

First, the flow of large key words

If the purpose of the site is simply to get a lot of traffic, the choice of keywords of course, the flow priority. But the actual situation is, we do the ultimate goal of the site, is to convert more traffic to sales, to achieve the marketing effect of the website. From this point of view, the flow of large keywords is sometimes not the most ideal choice. Through some webmaster auxiliary tools to analyze the large flow of keywords, roughly divided into two categories, one is the real flow, can actually reflect the search heat of the keyword, the other is a false flow, some people through the tool brush out. The real flow must represent the keyword competition degree is bigger, the false flow even if the keyword rank does go up, receives the attention not many, even has no practical significance. Therefore, only by the flow size to choose the keyword is meaningless.

Second, super accurate key words

What are super accurate keywords? For example, Shanghai Xuhui District, there is a training school to do the site, generally more than half of the people will search do site or website construction. This coverage is very large, can find a lot of network companies, but not enough precision. But if the search "Shanghai website Construction" or "School website Construction", its search accuracy will be greatly improved, and the choice of network companies are not a few. The question is, how accurate is the control, when users search "Shanghai Xujiahui do Education and training website of the network company" The accuracy of further improvement, but the choice of businesses are very limited. We think backwards, if which network company's website keyword is "Xuhui District education and Training website construction", then even ranked to search engine first, is not much value, because it is the chance of the user attention is too small.

Third, partial subjective key words

In general thinking, we think that the user's ideas should be consistent with us, but sometimes it will be far apart. So in the website construction, how to select the key words is very important. The author has such a failure lesson, in the overall optimization of the company's website, that "professional website construction" This keyword its search volume should not be low, so the site is locked in the professional website construction. After two or three months of efforts, ranking up, but through the flow analysis found that is one months also through the word also can not be a few traffic. This is the result of the subjective, in the design of the site need to consider the user experience, engaged in the same network marketing needs and "I think" say good-bye.

Four, no geographical key words

Looking at the existing search engine ranking mechanism, it will be found that there are some key words on the principle of geographical priority. What's the point? For example, I search in the Shanghai area "website construction" This keyword and in the Hefei area search this keyword, the display ranked order is not the same. The existing mechanism shows that the general position of the top three is left to the local weight of good sites. Search engines do this in order to better enhance the user experience, because users in Shanghai search website construction of the word, of course, hope to find local network companies in Shanghai. So in the website construction, the positive and active to the search engine to pass some geographical information is very important, and the author also found that search "Shanghai website construction" top three of the site and in Shanghai area Search "website construction" top three of the site display results are basically the same. After discovering this "secret", internet marketing may become a little easier.

Five, too greedy keyword

In website promotion and network marketing to avoid greed, often the more greedy finally gain nothing. Specific to the Website keyword determination, greedy performance what? The first is to overly expect the keyword marketing effect, choose some of the more competitive words, after some effort, although there is no real help to marketing, so the choice of key words from the long tail into the gradual; the second one is a website that has several themes and wants to list all the keywords. The concrete performance is the website title has piled up some keywords, the website optimizes unscrupulous, the content also has no value purely for optimizes and optimizes. The result of greed is often counterproductive, or long-term efforts to see the expected marketing effect, or too much haste to violate the search engine taboo was blocked.

In fact, in the keyword selection time is not no shortcut, just need to find and think attentively. Select the site keyword should be taboo two extreme, one is blindly follow the crowd, one is too arbitrary, two extreme practices will greatly hurt the marketing effect of the website. Shanghai Network Company Pilotage Technology (http://www.joyweb.net.cn) believes that, on the basis of independent thinking, the Site keyword choice and creativity may wish to emulate some of the competition peers of the site, especially those who ranked good results of some sites. Of course, the marketing effect of the site how the final decision right in the hands of users, so when the keyword selection is determined, more should fully consider the user's immediate feelings.