Website Marketing "The Three Musketeers"

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The development of the website relies on the promotion already is everybody's consensus. Promotion is the only way to develop a website. No successful promotion, no website success. The promotion website has such three very effective carriers, deserves the further attention, the research and the enhancement.

One is software. The site and software bundled together to promote the website. This "bundle" is not in the software bundled virus Trojan, but in the appropriate form of the site information into the software. The specific methods are: in the software to establish text or pictures of the form of Web site links, advertising, in the software run the appropriate form of pop-up site ads, in the software installation process prompts users whether to set the site as the home page; Some websites rely on the bundling of Software with success and fame. As in previous years 360 companies in the form of free security guards and anti-virus software. Many security software was charged, and many people were puzzled by the 360 free form. And so these two software shake "Jinshan", occupy the market, it finally "figure poor and dagger now", throw the killer, to software launch site navigation site, hit. 360 navigation has become one of the biggest threats to hao123, and is eating away at the hao123 years of occupation. 360 also in the security Guardian software set home page locking function, the software and its own web site closely linked together. Later, 360 also launched a safe browser, the site navigation as the default home page, but also the software and the Web site bundle to achieve the ultimate, so that many companies do not match. Another example, QQ chat machine is a small software, it imitates QQ in the software interface to establish a "1516 Web site navigation" picture link. Because the picture link is with the time, the holiday transforms, and points to the different webpage, has played the very good promotion effect to the website. Now some highly competitive websites, such as Web site navigation, no software as flanking and backup, it is difficult to develop. Small micro-web sites can start from relatively simple e-book production, through the software to promote the site.

Second is video. The use of video to promote the site, display the site's functions, applications, highlights, features, is a very effective way to promote. and soft text promotion is different, video promotion utilizes the sound, the image and so on multimedia form, brings to the website the propaganda effect is very intuitive, is better than many text propaganda effect. Do this promotion, first need to make video files. The method of making the video file, recommends using "The screen video expert" software. This software can be used to record the functions of the site, the application of the demo video in a variety of formats. After the video is finished, upload to the major video sites. It should be noted that the production of video should be as professional as possible, and pay attention to propaganda means not too strong, otherwise it may not be approved. Now many companies in the video site opened a special account, with a series of video to promote their products, display the company's image, you can learn from. In addition, there are several users proved effective through video to promote the site's methods, not to make their own site of the relevant video, but: the video site to comment on the popular video, in the comments to add information about the site, make some unrelated to the site of the video, in the video site or website ads; Download some foreign hot video, through the video editing software in the video to add Web site or site ads, and then posted to the domestic video site (pay attention to copyright). Uploading video files is best to use some SEO techniques, such as the title and tag to add some relevant network hot words, in order to increase the search engine to find opportunities to improve the volume of browsing. If the video can be the first page, it will bring very considerable traffic to the site. Video and soft text together, will give the website promotion brings unexpected effect.

Three is the mail. Through the form of mass mailing website information, can be effective website promotion. Use this method focus is to achieve targeted, accurate marketing, do not send spam, invalid mail. Therefore, it is very important to improve the efficiency of collecting mailboxes. Collecting mailboxes from QQ groups is a good way to improve the effectiveness of mailboxes. The first is the high accuracy of this method. QQ group QQ numbers are true. And because each QQ number corresponds to a QQ mailbox, by extracting QQ group member number, can collect a large number of real effective e-mail address. and directly from the Web site to collect the public email address, often there will be many invalid e-mail address. The second is the goal of strong. QQ Group is built around a subject, interest, hobby, etc. Around the promotion of the characteristics of the site, from the relevant QQ group to extract the mailbox number, you can establish a target user group. QQ group from the collection of mailboxes, recommended by the "QQ Group member Mailbox Intelligent Extractor" software, it can be realized from the QQ group to quickly extract a large number of real and effective e-mail address the purpose of the rapid establishment of the site's target users, potential user resources, to promote a good foundation for mail. Mass mailing content and form to pay attention to, according to the appropriate use of pictures to enhance the appeal; to dilute the advertising, try to avoid some sensitive words easily filtered, in order to improve the success rate of mass.

The above three kinds of carriers are not isolated, they can blend with each other and work together. For example, Mail can not directly promote their own web site, but to promote the software bundled with the site, "curve the National salvation."