Website money-making newspaper ewe to set up a copyright union to raise the news price

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China Copyright Association released a report: The network can no longer eat paper media "cheap Dinner" "The current paper media to the network to provide low-cost content products of the abnormal state must change, in order to achieve a balance of interests, the formation of a variety of media coexistence, mutual benefit and win-win media pattern. Recently, the executive editor of China Copyright magazine, Deputy Secretary-General of China Copyright Association Sun Yue, said in an interview with China Youth Daily.

2008, "China Copyright" on the current newspaper and network reprinted news works of copyright situation, found that the site to the newspaper news works reproduced at will, excerpts of the behavior is quite common, many of the works reproduced, without the permission of the Obligee, also did not pay remuneration, and even did not indicate the source of the work and In the process of reprint, the title of the works and arbitrary tampering are infringed on the copyright owner's right to modify, protect the integrity of the works, and even endanger the right of reputation.

And some relatively regular web site to the newspaper reprint, often only tens of thousands of yuan of remuneration, and the newspaper every year as much as tens of millions of dollars in the cost of editing, compared to a drop in the bucket.

Therefore, "how to determine the acceptable standards and methods of pay for both sides will become an important task for future newspapers and websites." Sun Yue said.

Newspapers enter the winter Web site ushered in the spring

"As one of the oldest traditional media, newspapers have been hailed as China's ' last lucrative industry ', she smiled proudly, and constantly create a wealth myth." However, after several years of sustained rapid growth, the first time in 2005, China's newspaper industry has experienced a sharp decline in the situation, and a significant trend of declining. "The report on newspaper and web copyright research published in June 2008 by the China Copyright Association wrote.

The report said that the overall decline in newspaper business has become an indisputable fact, although the reasons are complex, but the impact from the Internet is very clear. For a long time, each portal site cheap or even 0 cost freely reprint and use each newspaper original news and information content, not only seriously infringed the newspaper's copyright, also directly to the newspaper business has brought a huge impact. A large number of newspaper readers streaming to the major portal sites, many newspapers, the circulation of a significant decline in advertising revenue is also a downward trend, even some of the past operating conditions of the newspaper groups and newspapers have also suffered losses, the situation is rather grim.

According to the monitoring data of the HC Media Research Center, March 2005 is the watershed of China's newspaper industry, and the monthly growth rate of newspaper advertisement is beginning to show a downward trend. Domestic newspaper group in the first half of 2005 turnover declined sharply, advertising real income average decline of more than 15%, the situation is not optimistic. North-Green Media reported 2005 years of profit decline of 99%, is considered to be the traditional newspaper by the network media impact of the landmark event.

At the same time, the portal has developed rapidly. China Internet Network Information Center released in recent two years of China's Internet Development Statistics report data show that from the Internet advertising revenue, from 2004 1.9 billion yuan has been arrayed growth, to 2006 China's network advertising (excluding search engines) Revenue has reached 4.98 billion yuan, a 50.91% increase from 2005.

In Sina, for example, it supplies 1~2 news every day, with 60,000 people per million clicking on its Web page, which, by virtue of its influence and popularity, created a whopping $84.99 million trillion in advertising revenue in 2005--a 44% of the total revenue of Sina's year.

January 23, 2007 by the China Internet Network Information Center released by the "19th China Internet Development Status Statistics report" shows that netizens access to information in the most important way, the network dominate, the proportion of up to 47.4%, the newspaper row 3rd, the proportion of only 15.7%.

The January 8, 2008 Dcci Internet Data Center, from the Chinese Internet Association, showed that in 2007, China's Internet users in the application of the distribution map, browse news reached 38.8%, ranked first. Compared with the newspaper industry, the development momentum of the Internet is quite strong, its impact on the newspaper is evident.

Newspaper hard to plant grass site free Sheep

The report pointed out that in the beginning, the network media mainly by reprint newspaper content foothold, and many newspapers also hope to use the network platform to further enhance their own influence and competitiveness, often "generously", selfless to the site to provide free news articles. In the internet media, "doctrine" and the connivance of the newspaper, the vast amount of information required by the site can basically be reproduced by cheap and even free newspapers. Many websites rely on a large number of newspaper reprint and use, quickly grow up. No wonder people often say, "Traditional media grass raises internet media sheep." ”

Why is Sina and other "news supermarket" mode only appears in mainland China? Xie, a senior Chinese Internet veteran, sees the success of the "Sina-style internet media" as a major source of competition and a weak sense of copyright, making it possible to get a lot of content at low prices.

"We (the newspaper) plant grass here, and they raise sheep." Their sheep grew up eating our grass, but those who ate the lamb only knew where the sheep were produced and did not know the source of the grass, so our interests were not protected. "In the 2008 annual China Publishing Rights Conference and the Press Copyright Strategy Seminar, Guangming Law department Huang Director said," In fact, we are welcome to reprint, the problem is the Web site of the sheep to eat our grass does not give money. We are here to original, production, they take away, and we spend half a day to defend the rights, even litigation costs are not enough. ”

China Copyright Association after the investigation found that the site paid, under normal circumstances, also fifty thousand or sixty thousand Yuan a year, a slightly better point of 100,000 yuan. From the point of view of the newspaper, need to bear the salaries of journalists, editors, but also to spend a lot of travel expenses, the site a large number of reprinted their content, but only a token of a mere tens of thousands of yuan. Such a low cost of copyright, compared to the newspaper's huge cost of editing, is tantamount to a drop in the bucket.

It is understood that the newspaper every year, the cost of editing in more than million yuan. The southern Press group, for example, under the jurisdiction of a number of sub-journal, such as "Southern Weekend" and "Southern Metropolis Daily", the annual cost of editing and cataloguing operations in more than 200 million yuan. But it is reported that Sina only pay 200,000 yuan a year, you can reprint the Southern Press group all the original information of newspapers. This information is then put online after a makeover, and it's hard to see the products of the Southern Press group unless you click inside.

For traditional media, this is clearly an "unfair mode of cooperation". But Sina's strong position on the internet has made many traditional media prefer to give up the benefits of copyright to expand the influence of these news. As a result, Sina has made a "dominant position" and unique influence on China's Internet news supply.

Perfecting the law to set up a newspaper union

Nevertheless, the "News supermarket" model for "suppliers" squeeze too, will also incur a rebound, Sina has repeatedly encountered the collective boycott of traditional media. At the beginning of 1999, Xinhua and the People's daily abruptly stopped the news supply to Sina, making it a crisis for Sina, until it eased after the Chinese news agency signed a syndication agreement. After the talks, Sina eventually raised the price of news from Xinhua.

It is understood that the current Sina from the news agency to buy the story of the cost of each year in more than million yuan. As copyright awareness rises, so does the price tag. The industry generally estimated that Sina now to the news purchase cost should be more than 50 million yuan. One reason for the Morgan Stanley report's concern about the "Sina model" is that "content, and particularly differentiated content, will become more expensive".

However, the report analysis that the current newspaper rights also face some realistic problems. For example, news works are posted to the Internet through the newspaper website, which can be reproduced by the network. Some of the newspaper's internal websites are independent corporate entities, such as the North Blue Net. At this time, once encountered illegal reprint and use, is the name of the newspaper, or in the name of the internal website to bring a lawsuit?

Also, because most of the work in the newspaper is the work of reporters, the general copyright belongs to these reporters, the newspaper as a unit, only in the business scope of the two-year priority to use. So, in the event of copyright disputes, can the newspaper and the website on behalf of the author for the remuneration?

In addition, there are copyright exceptions and copyright restrictions. Guoqing, Director of Press and publication administration, said in an interview with China Youth Daily that China's copyright law and the relevant provisions of the copyright law Enforcement Regulations stipulate that "current affairs news" is not protected by copyright law. Therefore, any website, newspapers can be reproduced in other media related to the current news.

However, the connotation and denotation of "current affairs news" have certain fuzziness, which depends on the accurate cognizance in the case. Moreover, the site is now reproduced in a number of newspapers published by the exclusive planning or investigative reports, involving a large number of editing costs, should be clearly entitled to copyright protection. Therefore, guoqing that the relevant laws and regulations should be clearly stipulated in this respect.

The report argues that to address copyright issues in the development of content in the newspaper and website, some necessary legal and industrial reform should be carried out: first, to amend existing laws, such as the scope of "current affairs news" to make further accurate and detailed provisions, while retaining the existing provisions, the provision of the scope of the extension of current affairs news, It is best to stipulate its main constituent elements to adapt to the development of newspaper and network, not only to facilitate news dissemination, but also to protect the copyright interests of all parties. Second, in the industry to establish the relevant industry copyright protection and management mechanism, in particular, to deal with the legal person (unit) Copyright, job titles in the use of copyright issues. Third, the establishment of the newspaper copyright Collective Management organization, on behalf of the exercise of copyright, including the prosecution, collection and distribution of user fees. can also adopt a more flexible way, such as the establishment of China Newspaper Copyright Protection Alliance, accept the newspaper commissioned by the agency to exercise copyright, business scope and manner than collective management flexibility.

It is understood that the Chinese Copyright association is currently discussing the establishment of the Chinese newspaper Copyright Union matters.

Newspaper reporter Wang