Website navigation specific operation method, navigation keyword how to layout

Absrtact: Site Navigation as the focus of site optimization should have specific operating methods, navigation keywords how the layout, the column URL design needs to be based on the user experience of the principle of careful consideration, the following Wang Kejiang for everyone specific explanation: first, the website navigation keyword

Site navigation as the focus of the site optimization should have specific operating methods, navigation keywords how the layout, the column URL design needs to be based on the user experience principle of careful consideration, the following Wang Kejiang for everyone specific explanation:

First, the website navigation keyword layout should follow the website original plan idea, the website localization decides the website future development direction.

1, the portal or brand site planning positioning

1), the site's industry positioning

If your site is located as an industry site, then the site navigation keyword layout should consider the current status of the industry, the site navigation keyword layout is the core word layout or the target keyword layout to be based on the characteristics of the industry to do a specific survey, the direction of the investigation should start data analysis, crowd analysis, market analysis, Only by doing a careful analysis, can locate the nature of the site navigation keyword layout. According to the nature of the analysis of the results of qualitative analysis, statistical keyword layout, and then select a suitable portal for their own keywords as the site navigation keywords.

2. The positioning of the team personnel arrangement

In the website navigation design also must consider the team's operation ability, each navigation by how many personnel maintenance, the maintenance personnel's concrete ability, as well as the team personnel's actual operation ability effect estimate, after understanding or testing the team ability to expand the navigation column according to the team's concrete operation estimate, remember the haste, The steady development is the portal website survival Way.

3), site planning of the late effects of the prediction

At the beginning of the planning website, the site's effect estimate determines the expansion direction of the site column, if the team does not properly operate the column to do what processing and team operation to achieve the effect, the expansion of the site column, or even expand the direction, is a professional development, or parallel development to make detailed records.

2, product-oriented site planning positioning

1. Analysis of competitive strength of products

Product competition strength determines the product navigation design, need to conduct competitive analysis in the initial stage of the operation of the site, analysis of the competitor product keywords Monopoly degree and ranking position; According to each key word statistics, statistics out the specific keyword page within the chain as well as outside the chain layout, and even statistical key page article writing way , observing the layout of the competitor's website navigation and the location of the site navigation, found that it can improve the advantage of the navigation competition, make the website navigation which conforms to the user's reading and meets the search requirements.

2. Regional Analysis of product competition

Competitive products may have regional characteristics, then the design of navigation can be considered in accordance with the region to locate, make a reasonable analysis, do the regional navigation design, so that the more able to grasp the user groups, so that the side of the flow of the import site to achieve the retention of users, expand the user population effect.

3), the nature of the product analysis

Too popular product selection column layout can be considered to do long tail keyword navigation, improve the long tail of the keyword competitiveness so that side of the main keyword to guide the weight.

Second, the website navigation URL design style

When you face the search engine algorithm changes, search engine technology updates, especially after Baidu and Bing cooperation, Chinese search and English search technology is facing integration, reasonable site URL how to design it?

1, the short URL

The short URL first consider whether the user convenient memory, then if you are mainly in the domestic market, pinyin short matching more appropriate, if your domestic market and foreign markets at the same time, the English match more appropriate.

2, the relevance of the URL

URL-related is not only helpful to the ranking, but also to the user memory, so the design should consider pinyin-related or English abbreviations related.

3, the standardization of the URL

The standard design of the URL is currently only Google Webmaster Guide to do the relevant reference, but not fully, here the proposed URL of the separator symbol with the underlined "-" separation method should be considered brand-related or keyword-related.

Summary: Regardless of your site positioning and planning direction, you should take into account the user experience and standardized design, recommend planning and optimize the design staff reference to the relevant webmaster guide. Copyright: The above article is published by Idsem team Planner Wang Kejiang, all rights belong to Idsem team.

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