Website Operation discussion: If I come to the pan "West meter net" ...

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Big Sunday afternoon nothing to do, stretch the brain, adhere to exercise Hu spray ability. Just a pie generation, found several articles on the "temporary closure" of the West Meter network, and just saw the founder of the West Rice network Borrie said:

“...... Attention must also be paid to the indicator of "high per kilogram value". Yes, the profit of leisure food is no problem (35%), single all No problem (80 yuan), turn heads, conversion rate is no problem, but the value of only 30-40 yuan per kilogram. ......”

I personally feel that the failure of the West Meter network, due to the "low value per kilogram", or as building materials old K deduction meaning "logistics cost is too high", is a strange conclusion. According to the logic of the Austrian razor, the invention of the word itself superfluous, in fact, the reason for losing money is nothing more than two: first, can not systematically reduce costs;

Say popular point, either continue to enlarge scale, rely on scale effect to reduce cost continuously, in order to obtain future profit space--this is the road of Jing Dong, every guest. Either, it can only through value innovation, play the difference, to obtain high enough gross margin, to support the future of more brutal competition-my personal view, the first road only a few people can go, the second road is more likely to pass.

OK, I'm ready to spray. But in view of the previous I sprayed the article "also buy tea" articles, there are two kinds of posts I am very egg pain-one is ready to follow my HU-Jet implementation, Cha! If you fail, you mustn't scold me. The second is to directly call me in the whimsical worthless, well, the second kind of speech I directly answered: In any BBS, the idiot is a concentration problem.

In fact, I think the value of my HU-jet is to inspire ideas. The content certainly is not all right, even can not actually follow to do, but certainly has its discussion space, this value lies in the directional expansion. In other words, you do not stare at the "operation" of the link with my death knock seriously, I actually discuss the "road"! Although the carving ye often talk about small tricks, as if yellow Pharmacist's orchid Whisk the hand, when the palm when sorrows, the finger whisk if Chunlan weirui, up and down the flying flash turn to maneuver ... Cut, in fact, I care more about "small no phase work" How to practice! Practice good internal strength, what recruit son can't hurt people?

I've been telling the truth lately. Write a beginning, more than 700 words ...

Return question is the shore! "If I come to the Pan West Meter network": first I very much like its positioning, office women's casual snack, this crowd, is the most reliable! This category, it is easy to make a difference--and so on, in fact, the product itself, what green root fruit, walnuts, beef jerky ... The quality of the taste, we will not be too much difference. How to do business alienation? I think it's everything but the product:

For example, in the office to eat snacks are aware that the most troublesome without too much peel, shell, and fruit, I last and shell fruit shell Father Chat, said, if you develop a "lantern", it will kill consumers. Have you ever seen a lantern? Miniature, compressed when the volume is a piece of paper, pulled Open is a three-dimensional mini garbage basket, you can put on the desk, and casually throw, eat up and throw the lantern together. This intimate gift, whether to apply for a patent is second, the key is who first application, who first harvest customer loyalty.

Speaking of small intimate, also need in the package, put 2 pieces of wet paper towel-cost two cents or Mao money, I do not know. I knew that washing hands was troublesome before and after eating. If someone gave me two pieces of disinfection wipes, I will certainly think this business is too promising!

Harvest the user's small satisfaction, you can make a fuss over the price. I must say that snacks are priced in a kilo and a kilo. Pig feed is calculated according to kg ... Have you ever seen anyone eat snacks in the office, one kilogram at a time? My idea of snacks is in accordance with "Dayton" to mark. See Clearly, not "ton" ... I do not talk about Kilo ton ah, not to feed dinosaurs ... Although the office of MM, there must be a lot of dinosaurs said ...

Digress again.

To observe a mm, how many grams each time you can eat, you will be in accordance with the number of grams in the package OK. It's just a good time to eat, clean and healthy. At this moment, the business opportunity flashed: Who said to eat a taste? I like, a snack, five or six green root fruit, seven or eight pecan, 20 pistachio, plus a small handful of raisins, preferably with a small handful of open pine nuts! At this time, please reader unfold your imagination, with me a fantasy: bento, that kind of rice lattice, Main dish, garnish, and small pickles, combined into a transparent box. Just once again the Mini is OK.

The key is: This package, in the end how much money to sell? What, every kilo? Each single product price gap is very big, the respective weight gives different, the customer completely loses the parity ability! I am so packaged, than according to the kilogram package, the price of a 30% higher than a person can not see it?!

This is like, Traditional Chinese longjing tea, tea, oolong, you know how much per catty. But Lipton tea, you only know each box, or each drink how much money, you did not calculate the price of the tea bag for a catty of scattered tea, is how much money.

This is called "upset the customer's mind of the parity system."

But the meaning of combination is more than that. Because of the new package packaging, I can sell "function", by the function of the elaboration, to eliminate the "guilt" of women snacking. As women buy cosmetics, often spend money, are half a bottle when it is not necessary to buy new, but women justly, "in order to youth, for the United States, this money to spend the natural!"

Snacking, the woman's heart is also a faint sense of guilt, do not eliminate enough to ping female anger! Just some snack combinations, such as raisins contain grape polyphenols, is the beauty, anti-aging. Some small dry fruit with high iron content, for office computer radiation, there is a mitigating effect. There are some, such as pecan, black sesame seed (Zhao, said you, all day in the office to eat black Sesame!), for white-collar brain, UFA, has irreplaceable role ... To convey these clear, in fact, not only sell more products, but do it, brand value proposition, slogan came out.

Again, in order to improve customer unit price and customers satisfaction, I always think, should invent several gadgets, such as green root fruit, hickory walnut everybody eat? If there is a special small pliers, click can peel off and do not hurt the nuts, how happy ah! Not to sell, just full gift ... For example, full 159 yuan is a gift, I think many people are not aware of the amount of money. Recently everyone online to buy hairy crabs, the price is almost the case, a home full of eight pieces of crab, you say will choose which home?

In addition, peeling small pliers and other gadgets, etched on the Web site, do not worry about the next customer will not come back to buy, see, repeat the purchase rate has also been improved by the way.

When it comes to repeat purchase rates, the gift of small packages, is 100 must! Know what snacks are best? The best thing in the world to eat is--half gone! Italy is not able to drop drops of Shannon, scratching can immediately under a single, wine drink to slightly drunk is the most want to continue to drink, the beauty of clothes off to half is the sexiest state! What kind of metaphor do I have? ...... Chaos!) Anyway, send the test-eating outfit, tens of millions of the right, just eat a delicious, and then ... And then eat it? With the voucher Ah, with the VIP discount card Ah, with the package mail strategy Ah, with the purchase and then send extra new small nuts to try to eat clothes ah ... MM at this time to no longer under a single, called The Ghost!

Finally, I would like to say that the increase in customer unit price, conversion rate, joint rate, profit margin, repeat purchase rate, and so on a bunch of dry figures, perhaps by the "wet"-is a real understanding of customer experience. The so-called innovation, it is not difficult, nothing more than I have in the internal company meeting on the innovation of the three steps:

1, the Pea Princess; 2, unrestrained; 3, grafting again.

As long as we think through what the customer really wants, can make the customer pleasantly satisfied, I thought whatever selling point can make money. Above my voluminous pile of things, nothing but "Zhao are clouds" ... Ha ha. Clear the logic behind the trick is what, supplemented by improvement and play, not far from making money.

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