Website Operation experience analysis and related stunts

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Site operations: Website Planning, design, editing

Unknowingly oneself engaged in the website operation for a few years! Because has been their own business, during the period with their own views on the site operation did a lot of attempts to form their own set of unique theory and methods, but also accumulated bad or good experience. Today, take advantage of the good mood to record, so that in the future in the management and use of strategy for reference! With my many years of experience in the website operation to everyone from the site planning, design, editing, optimization and promotion, marketing six series of Xiang Fine analysis, plus some special trick also oneself.

Website planning is one of the beginning of the whole process. Site positioning, the concept of domain name choice, as the saying goes, good domain name to choose a good half of the success! Constantly improve the user has the Help function and columns. Develop feasibility promotion plan and sales plan. These two can determine the value of the site so special attention. At the beginning of our site to choose the domain name and network name is very not true, change to change to at least three times domain name and network name, led to search engine included disgust, search engine is not like people as flexible! Again, the user's habits suddenly changed, users in the heart of the site greatly discounted. It can be seen that we do the site before the planning work is not in place!

Design in the site operation occupies a position is also very important, the measurement of a site good, insiders see a comprehensive, layman only look at the design, website design is to give people the first impression. At that time our website is a commercial site, the main color is gray, the head is yellow. Knowledge base to do relatively simple, users see the article comfortable, I remember to win a lot of users like and appreciate.

Now all said the website operation content is the king, edits to the user to be helpful data. There is data is the hard truth, there is the amount of data flow. Our website in the statistical system tried to see an article from the Search engine main keywords and scattered keywords in addition to more than 10,000 IP, tasted unexpected effect! Although editing is easier, simple to copy and paste, this is just a simple editorial staff. In order to bring IP from the search engine free, generally we are original, they often write some users like the article, they write not come. Find some training teachers online to cooperate, so that their writing articles are published to the website. We are free to help them to do a column on the site, they get publicity, we get original articles, there are interest search engine included, improve the rankings and traffic, so that resources to share! It's good for everyone!

Site operations: Website optimization, promotion, marketing

I believe that people who know the Internet are aware that SEO is a way to improve the ranking of search engines by using search engines ' rules. Let your site in search engine rankings before bringing more natural flow. But do SEO is really a very annoying thing, in fact, the site rankings do need is time, method and skills. Technical aspects must pay attention to follow the rules of SEO, if not to comply, the site will be the search engine sooner or later to k off, so everything must recruit rules. We do optimization general station internal optimization and station external optimization. Internal optimization mainly do URL planning, keyword layout, code simplification, weight transfer, internal chain construction, title, keyword, description, etc., external optimization mainly through blogs, forums, column cooperation, classification information and so on channels to do anchor text outside the chain. Will spend a lot of time to do these things, especially the key words to decide, strictly based on the user's search habits of such sites, around the site's marketing purposes, the combination of the two key key words. Earlier also done a network survey, to collect some users of this type of Web site needs and search methods to decide the key words.

If the site does not promote the United States, no one browsing, the site will lose value. Website promotion task is significant, the website promotion method has many, has the charge and the free! Because we are still entrepreneurial stage does not have too much capital investment, so only take the usual free network promotion methods, such as: Search engine promotion, blog promotion, mail mass promotion, QQ Group, Forum Community Post, save write soft text propaganda.

Business platform on IP on the 350,000 IP after the profit model is generally common: A: membership fee, two: advertising fees. We have reached this number after the network marketing strategy and Web site usage analysis. Early promotion strategy is: advertising, bidding rankings, major customer cooperation. Our business opportunities are all walks of life, advertising can be divided into the home page and category. Bidding ranking using Integral system control is the more the more business opportunities information, the points are not much and want to top the business opportunities to buy points. The big customer cooperation is the expense is higher, the whole station advertisement form display, the exposure is higher! Profit model we will continue to dig!

These years technical friends cooperate with me, let me operate the website very relaxed. They have a solid technology and high server security, rest assured that the development of their own operating indicators step-by-step completion. Running a website requires a perfect team, all said: "There is no perfect individual, only the perfect team!" summed up a lot of their own experience, of course, these are just very superficial some ideas and guidance! I believe that the network companies can also apply, the rest of the field may also apply.

Author: Lin Chunhuo: Dongyang website Operation http://www.lidongyang.com Copyright. Lin More articles please: http://www.uupeixun.com/teacher/linchunmiao.html welcome reprint. Reprint must be linked to the form of the author and the original source and this statement.