Website Operation first--operation plan

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I'm going to do a series of essays today, write some articles about the operation of the website, the purpose is to share some personal experience and the difficulties encountered, I believe that many veteran of the author wrote these articles or some dismissive, but the rookie can find a lot of reference, so I hope that we support a lot.

Today to share is the website operation of the Operation plan. I believe that most people in the Internet industry in the current job search process often in the interview after the request to make a business plan, the author has encountered similar things, and this thing is very distressed, completely do not know where to write. In fact, a proposal or business plan is a very simple thing to remember two points: what are you going to do? How do you do it? If you still feel difficult, it only means you don't know what you need to do at the moment, you may even be confused about the definition and direction of the site. If you have a deep understanding of the site's goals and objectives, you will not encounter similar confusion. Below, I will thoroughly thorough the project direction and the goal Foundation to say this website operation plan how to write. "Taking Jiangxi industrial real Estate Network as an example"

I. Preface to the PROGRAMME

In the foreword part of the plan needs to be focused, the focus here is to discuss the site positioning, such as the author is currently doing industrial real estate site operations, the first location is the customer groups, only a full understanding of our customer groups to make a targeted strategy. This part must be carefully done, the more the more effort to explain the more prepared. This is not just for your superiors, but for your department colleagues and your subordinates. The superior can through your foreword part to know your idea is not like him, the subordinate can again clear the website direction and the goal, deepens the understanding. More convenient in the future work with the close degree.

Ii. What is the goal of setting up the website operation?

This is the second part of the Operation plan, the author suggests that we can see clearly the goal of the operation of the site listed, which is the most important is a series of data and personal analysis of the data. For example: IP, PV, UV, registered users, included quantity, ranking and so on .... Of course things are constantly changing, our goals in the future work will also change, so write the plan, remember to add the initial plans, preliminary planning or from the present to XXX as the current goal, etc. In addition to planning what things are done by WHO, a reasonable division of labor and cooperation arrangements are superior to test your suitability to lead the team's only standard.

Iii. establishment and arrangement of objective analysis in process

As I said above, the large target customization can not be completed at once, the big goal to be completed in a step-by-step, where the need for a large target subdivision, this subdivision is simply the arrangement of the work, such as the author's current site would like to industry this keyword in the home page, Then the author's big goal is the industry to do Baidu ranked home, to do the first page needs to make the keyword ranking, that is, we often said the top 100, with the ranking after how to upgrade to the top three pages to the final page. This process requires how many outside the chain, the site chain, the page keyword density and so on need the author and technical communication to modify. At present, the industry ranked 16th, you can search the author Baidu website for reference experience. Back to the point, in the formulation of milestones when the most important is the data, everything with data to speak, do a good job of data statistics. The overall goal can be discussed only when the phased goals are achieved. In other words, the goal should have the consistency, but not the fault phenomenon.

List the routine operation mode

This fourth step is a step to show your ability, a simple overview of their ability. Conventional operating methods can be understood as a free promotion way, such as Baidu Bar, know, Wikipedia and other forum posts, replies and so on and QQ mass, mail, text messages and so on. This means that no matter what trend the site has developed, these methods are routine and effective. Second special attention to SEO in this do not involve too much, although SEO once do a good job flow is very stable, more than 50-100 times the effect of artificial promotion, but we must pay attention to SEO although is an essential way of operation, but SEO itself is a huge complex project, it should make a separate plan, Instead of a short line profile. Therefore, the author strongly suggest that the scheme does not appear too much seo, easy to make the superior to you have misunderstood, that you know that the operation is nothing more than SEO, difficult to do.

V. Summary

As I said earlier, to write a website to operate the promotion program is actually very simple. Now we need to summarize the operation promotion program, especially the third step involves some content. Its writing order should be: Stage → time schedule → Target (mainly some data, to be good at using digital speaking) → To achieve this goal to do what work → What is the focus of work → who to do → effect monitoring and feedback to improve the communication mechanism. In other words, a complete website operation promotion Program mainly includes: Foreword, overall goal, phased goal, some routine operation promotion way, summary and so on five steps can. PS: Also note to attach a SEO detailed plan best!

The author's words:

Through the above detailed told the author of the operation of the Web site operation of some personal insights, I believe that some people can play a reference role. I will continue to share the relevant knowledge of website operation, I hope you like! In addition, the author will be a "SEO program how to refine into?", please look forward to. This article comes from the Jiangxi Industrial real Estate Network "http://www.jxgydc.com/" original as well as the reference predecessors some thought conformity to become, reprint must indicate the source! Thank you for your cooperation! This article is here!