Website operation: From line to line

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Web operations are not just online operations

Website promotion is not just online promotion

From the perspective of promotion, it should also include offline promotion, many sites do not pay attention to the offline promotion, and for some industries, professional websites, the effect of offline promotion will be very obvious.

Planning a successful online promotion can be a lot of in a very short period of time to gather the target user group, users and stations, users and users to achieve more "intimate contact", but also to attract the attention of public opinion and form the dissemination, and continuously improve the popularity of the website, increasing viral marketing channels.

A successful online promotion activities planning should realize the multiple functions of "gathering users, promoting popularity, expanding communication, absorbing investment, soliciting customers and exploiting channels".

In addition, should also do a good job of online promotion activities of the summary of information, in the current broadband era, but also should be recorded activities throughout the video, for offline activities online promotion ready.

Ladder network Wang Yihui found that many web site planning offline activities did not fully play a role, performance: Vigorous activities, soon after the event disappeared, the short-term effects of activities are obvious, but did not bear fruit, and a successful online promotion activities, should bring round another round of "viral" transmission, The continuous cycle of rising, the development of a Web site to the peak.

Above only from the dissemination, the promotion angle simple carries on the analysis, if the offline promotion and the financing, the business contract, the advertisement undertakes, the customer consolidates and so on from many angles, the multi-directional cut, the fusion, the effect will be more obvious.

The success of a temporary planning, can be quickly copied to the different time, offsite, and constantly bring round the shock wave, to the previous said, the cycle of rise, will be a development of the site to the peak. All this depends on successful planning and vigorous implementation.

From planning to execution, from executive power to attention, from attention to influence, from influence to activity, activity, resource expansion has greatly enhanced the comprehensive strength of the site, many successful industries, professional websites are such a successful way to become the industry leaders.

Web site planning Operation community has been discussed, only rely on advertising sites only one leg walk, it's unstable and unsafe. Today we should discuss, from the operational point of view, for some industry websites, professional websites, only rely on online operation is not enough, plus the operation of this leg, will walk more stable.

More digression, not here.

Offline operation form, activity content specific have what? How should plan and operate? Leave Wang Yihui later in the ladder net or in the future book one by one, also hope that your website planning operations master, experienced not hesitate to share your experience.

Online and offline are not isolated, successful offline activities, also need to rely on the accumulation of online brands, influence, success with the online impact of the site, you can timely play the brand advantages, close contact with the target users of the advantages of understanding the advantages of the market to plan to organize offline activities, many times, online no profit Okay, Online influence is intangible assets, can be through the online influence, promote the development of offline activities, not only to enhance visibility, strengthen contact with users, there will be considerable economic benefits, this is not a Web site profit model expansion.

It is best to hope that through the success of the Transformers and other foreign animation strategies for our website to inspire people, transformers and other cartoons into China, is a loss to enter, foreign manufacturers did not through the film book to make money, but through the film influence, rely on related toys and so on to get more income, the relevant examples are many. Here or a comment, hehe, I hope that you have a lot to express your views.

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