Website operation-Local portal key words construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What is a portal keyword?

Local portals We can liken them to the gates and windows of a city. Our top-level domain can be seen as the "first-level highway" to the city, and our portal keyword can be seen as a "township road" or a narrow path to the city.

So we strive every day for our portal to repair a few more paths, over the cumulative, our portal is getting better.

such as: Zhaonan online, the word is a road. is the best portal keyword

Zhaonan, Zhaonan incense, Zhaonan weather, Zhaonan information, Zhaonan, Zhaonan for township-level highways, is the portal of the secondary key words. Zhaonan Primary School, Zhaonan Assembly computer, Zhaonan travel agency, Zhaonan College entrance examination, Zhaonan Champion and so on for the trail. If we can do a good job of each keyword, it is easier to enter the city when the user is looking for the road (user search), our portal is the best way, the value of the portal is reflected.

How to do a good job portal keywords?

For different highways our approach is different, that is, for different levels of keywords, the practice is different.

First-level highways, such as Zhaonan online, in our view, their own site name is the best keyword within the scope of their own portal, but our portal top keywords also exist competition.

For example, Rudong hotline, a search, many sites are called the Rudong hotline, then how do we do our ranking higher? In fact, this problem also appears in rural roads and trails, there are other sites of competition.

Before that, we need to know some basics.

Search engine weight (pr value)

The advantages of high PR value:

1, search engine has its own crawling algorithm for all sites, the site of the PR high, the content of the crawl cycle is relatively short, such as Baidu on the major portals of the information crawl is always the time, but the low PR value of the site, crawl cycle from one months to a few days.

2, the information on the Internet repeat more, then the same information, in the search order parallelism, the PR value of the site will be ranked in the front

(some small stations, such as even if the original information is released, but by the main station reprint, then very likely result is the search, appear is the search results of the big stations, the reason search engine has not crawled the information when the small stations have grabbed the information of the big stations, but also have the same information collation, also led to a small station will be very disadvantage.

3, the high PR value of the Web site, network advertising value, in the local businesses do not understand the PR value, but in the mature market, this is an important measure of the value of advertising standards, when the local network market booming, this standard will be local advertisers are familiar with.

From the portal point of view, do our top-level domain, the headquarters to give some advice:

1, good home page key words

Manage Location: Site interface settings----Select a site version----

This is divided into three groups of content:

1, the homepage Title 2, the homepage keyword 3, the website homepage content description

Please ally reference Zhaonan online way to add

1.1.1 First page title

Home title is very important, is the key to build our highway, but is not the more the better, the focus is not prominent, not to make the search engine that is cheating, so the core keywords of the first page title, not more than 3, preferably one.

such as Zhaonan online-Zhaonan First portal, Zhaonan information Daquan, Zhaonan person's own website. Core keywords: Zhaonan online Zhaonan Information Zhaonan website

1.1.2 Homepage Keyword

Homepage key words can be more, but also to control, in this is mainly listed on the main channel and local key characteristics of the key words

(Please note that if the characteristics of the key words, allies must do a good job of the content of keywords, such as black water watermelon, then to do more to do black water watermelon content, otherwise do not put)

1.1.3 Web Page Content description

Please allies reference Zhaonan online way to fill out, now the search engine attaches great importance to the description of the site. Description of the site is to tell the search engine what our site is doing.

2, do high quality outbound links

It is important to do the outside of the friendship link, first ally to understand the search engine work, the search engine is actually through the "Spider Software" crawl all the Web pages can crawl to their own server, and then provide netizens search (in fact, such as Baidu, Google and other search is the site search, That is, first download the content of each site, and then provide user search, but search engine is not the same as the crawling of the content of each site.

PR high site, grab the frequency is high, a few hours or every day will crawl, and the PR value of the site may be low one months or months to crawl.

If we and the PR value of the site to do links, when the "Spider software crawl this site content" will follow the link to our links to our website, so you can improve the search engine crawl speed. But please ally attention, the low quality friendship link, wants the strict control, otherwise will drag down our own website.

3. Content and speed of website update

It's possible that every ally knows, and then we tell you something you don't know.

1.3.1 is not the most updated content, the better

If the updated content is copy information, the actual update of the more instead of their own site is not good, because the search engine can analyze our content, can be preliminarily judged whether for replication information, if we think we are copying the information too much to think that our site value is not high, the right level will not add points, or even reduce points.

But it is very difficult to do not copy information, what to do? In fact, it is also very simple, to modify the title, or to do some content supplement, so that can be.

Such as: Allies to go online to hunt local information, do not completely copy, at least to modify the title of the site, if you can improve the information, such information search engine will be considered original content.

1.3.2 Update content to continue, otherwise it is ineffective

If the updated content is today more, less tomorrow, this period of time is very concentrated, that period of time is very few, then you will let the search engine can not understand our site, so she ignored us. The site will also slow down, if it is often so, the site's power level can not talk about.

Township Highway

The township highway is the key part of the portal to attract users. In fact, every Netizen enters a website, unless this website has good network brand, the user will enter our website directly through domain name, most just begin to operate the ally of the portal, or the management of the portal is still in the initial stage ally, do well "Township Road" is the most important.

What is a rural highway? Is the city's hot keywords, local geographical names keyword.

Still take Zhaonan online to do the following:

In Zhaonan this city, Zhaonan (local well-known enterprises), Zhaonan (local popular school), Zhaonan Chili (local specialties) and so on, each city has its own local people think that a number of enterprises, institutions, celebrities, history and so on, when the Internet users in the attention of a city, the most likely to search these keywords, So we do a good job of these keywords, we can have the opportunity to let netizens enter our website.

First of all, we think from the perspective of netizens, netizens search for a word, what is its purpose? Is it possible to find what it wants to see, and if anyone can provide him with the best answer, is it often coming?

Then how to do the "Township Road" The answer appears, is around these keywords, we make a good answer.

such as Zhaonan incense, Zhaonan township products, Zhaonan fragrant prices, Zhaonan incense history, and so on, we collect information on the Internet, together with the collation of these information, we can do "the best content", so that the accumulation, we not only improve the flow, but also for netizens to create value, save time, so we have done " The same city database, of course, we can let businesses, businesses to buy our products or advertising.

The details of this simple, but also 1+1>2 us to collect the answer to the key words, and then sorted, give the best answer, so long time, the value of the site is highlighted.

Trail

The trail, is our city's not hot keyword, this kind of word is very many, thousands.

But are we going to do it? Obviously we have to do.

We can refer to the "Long Tail theory", simply said, popular keyword although good, but the number is still limited, while the other key words click rate is not high, but the number of large, do a "trail", the site's traffic will be steadily improved.

(In fact, there is a characteristic, the trail may turn into a township road, which is not good, according to the authoritative data provided by Google, Daily have a large number of hot keywords, but each day these keywords are about half of the change, a large number of keywords are the first time to appear)

How to use the city station to do the key words?

Headquarters Tip:

Use the Yellow Pages, local, classification, and other basic content of the channel, do the trail, is a key word input into these channels.

For rural highways, we need to use all available channels to collect and organize information as far as possible. such as Zhaonan incense, the use of corporate channels to collect entrepreneurs, using the channel, set Zhaonan incense prices, using the forum to do Zhaonan incense pictures, the use of news channels to report Zhaonan news and so on.

Concluding：

As long as we persevere, careful excavation, we will be able to establish the position of our first portal, remember that ambitious, puny, a lot of ideas, but not practice.

One last question: Did you build the road today? City China (ccoo.cn), to create the local portal first brand!