Website operation needs offline and line combination

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As a personal webmaster who wants to spend money on the internet, he thinks the most is how to run his own website. And I personally do most of the outside is to do online promotion. Once on the Internet to see such a word: "website operation is not just online operation, website promotion is not just online promotion." The article is about the operation of the website needs offline operation and promotion, after reading, I am deeply inspired. Before the operation of the site, has been too much emphasis on the Internet to promote, I believe that a lot of personal webmaster is also so. Soon after, a webmaster friend told me he had just started to do the site when the small story, but also let me feel the importance of offline promotion, this article in my first person to share the story, I hope to webmaster friends can help.

"At the time I was engaged in Tai ' an Liang network, it is June very hot, I am a person riding a bicycle out propaganda, printed a small red flag, above written on the Tai ' an Hao network Web site." Go to a place where there are many people. At first there are some shy, slowly with the passage of time is not shy. Printed a lot of business cards, to the mall to distribute more people.

The most important thing is 11 period between a line of activities, Taian first mobile phone Card Liang Festival, do this activity does not matter, the site traffic soared.

Do the website, the important or the line on the combination of the offline. ”

The story is simple, but the meaning is not simple.

Nowadays, I contact the personal stationmaster a lot to position oneself in stationmaster. Many do not realize that the site's operations and the purpose of the company's operation is the same, are to profit. Therefore, from the point of view of the webmaster site operations, itself with a limitation, it is easy to focus on such as technology or other aspects. But not from the global operations, the site operation as a business management.

Only rely on online promotion site only one leg walk, is unstable, not comprehensive. Many personal sites do not succeed because there is no technology, nor because there is no team operation, it is possible that there is no good network marketing and offline operation combined, or combined, but did not do enough, did not let it play a full effect. So how do you find the right node and combine the two to achieve the perfect result? I think: online operations in addition to qualified webmaster should have the basic knowledge, but also must have the planning, design, management, personnel, finance, simple process capacity, etc. Offline promotion people need to have the traditional industry management, planning, and other experience, but also need to have some network knowledge. Only the two have these capabilities, the rest is to improve the actual operation of the problems arising in the process.

Then, I come to analyze, in fact, many webmaster know the important role of offline promotion, why did not implement it?

As my friend's initial feeling of "shy, face." Indeed, a lot of webmaster now life is basically deep, very lack of communication with the outside world, let alone to carry out the activities caused by other people's attention. Therefore, even if you know the importance of the line, it is not to carry out the face. Therefore, here to advise you webmaster friends, if you want to go farther on the Internet, you must abandon the so-called face, only pull down the face, continuous learning, and constantly try, will progress. Like that sentence, "You don't take off your shoes and fish, you never know the taste of fish." ”

Website operation, online and offline is not isolated, a network with influence and brand advantage of the site, it's offline promotion is certainly easier. On the contrary, if the Internet is a nameless station, as long as all aspects of the site has potential for development, there are potential customers, then a line of activities will greatly enhance the visibility and influence of the site, resulting in a large number of traffic. This virtuous circle makes the website has the influence, the website operation is not far from the success.

About offline marketing and network Marketing organic combination, I will continue to share in the future articles. This article, I hope with more friends to exchange learning.

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