Website Operation Planning, it's a ball.

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To give you a project, do you know how to get started quickly and guarantee ROI? Many beginners are responsible for a company's projects, often do not know how to start. Even ask some seasoned website operations managers who pretend to be secretive and don't tell you. In fact, the website operation planning is what Ah, as long as you trace everything is not so difficult.

Understand the user to control the direction

Understanding users can find problems and give them what they want. You can find consultants in your company and ask them to list the top 20 users ' concerns. We take these questions to analyze the user's psychology. For example: I have done a project is the disease of dermatomyositis, patients to treat the most important reason is because the husband against her face caused by disease and a piece of erythema. Can we do a picture on the website to enlarge the user's pain? This provides a direction for our website planning.

Understanding user Needs

Data Analysis Lock Keywords

We know the user common problems, we will begin to imagine users with these questions will search Baidu on which keywords. Business-PASS keyword reports and web site Statistics Report but our two sharp weapons. We can lock the keyword with the highest conversion rate by combining the data analysis with the report. For these keywords for the site page, we need to focus on packaging and optimization.

The money's going to hit the blade.

Through the above two-step analysis, we know the user most often search keywords and the highest keyword conversion. What we need is to promote these keywords through the limited funds, and bring them to our website. Baidu bidding needs to monitor these keywords and for the page. The focus of optimization is also shifted to these keywords. Extrapolation is also inseparable from these key words. In short, no matter how you go about it, you need to spend 80% of your energy, financial and human resources on these keywords. This will enable you to achieve maximum results in both short-term and limited resources.

Accurate control of keywords to enter the site

The transition lies in the process of dialogue you set up for counseling.

Effective keywords into the corresponding layout of the page, but also produced a dialogue did not deal. Do you set up the dialogue process for the consultation? Do not think that counseling is free to play. I admit that good consultation can calmly face any user's questions, but does your company really have so many good consultants? You need to set up a dialogue process, so that the company's overall level of consultation is your responsibility, do not make mistakes in the last step, or you will be heartache.

Can you ignore the negative news?

Any company is more or less a bit of a negative message. At ordinary times to see more of our company's brand in the online news and so on, to protect the user positive energy. Suggestions, Google News and Baidu public opinion monitoring is you have to register.

The above five steps are not an open loop but a closed loop, not to do it again. Because the user's needs are constantly changing, you also need to go on constantly adjusting.

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