Website Operation rule: Long tail makes profit easier

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Long tail theory believe that a considerable number of friends have heard that the theory is an American proposed, simple to say actually very good understanding, probably means: the demand is not small sales of a lot of markets, these markets add up to occupy the market share can compete with the mainstream product market. This theory can be used in traditional industries, but the long tail theory itself is actually the product of the network era, in the country is referred to the most times in the search engine optimization is the long tail word, the network of the industry water is too deep, no one can not say, just different people have their own different views. This article, the author said some of their own views, the main content is the long tail theory can give the website how to help the profit.

For the first time to hear the long tail theory of this word friends can clearly understand, first for example. For example, the domestic Advertising Alliance, it brings together a lot of advertisers, on the other hand gathered a lot of site owners. and generally joined the Advertising alliance of the site are small and medium-sized sites, these sites generally do not have the ability to speak independently of the Internet advertising list, and these advertisers will not be a small and medium-sized website to talk about advertising cooperation matters. So the ad league appears, it can put an advertiser's ad instantly on the tens of thousands or even hundreds of thousands of of affiliate Web sites, these sites if the individual view, the number of visits and the impact of the giant portal is certainly not comparable, but summed up, the strength of the powerful beyond imagination. Here, these small and medium-sized sites to join the alliance is the long tail, they sum up a large number of visits is the power of the long tail.

For small and medium site operators, long tail is generally used in the breakdown of the industry site or site in doing SEO keyword choice. In fact, do a subdivision of the industry site should not belong to the long tail of the research category, because such a site only a subdivision of the industry, there is no more than a breakdown of the industry aggregation. And the site in the search engine optimization when the choice of keywords is typical can be applied to the long tail theory of a point, because the number of hot words and competition, how to do? Then choose a lot of less competitive keywords, each keyword popularity is general, but because the number of keywords, so if you can get the rankings up , the amount of access is definitely considerable.

In fact, the long tail theory used in the selection of site keywords and the site's profitability is closely related, simply put, the use of long tail theory can be created a set of profit rules, whether it is to do traffic stations or products or services to sell the site, can be in the long tail of more articles, so as to gain more revenue. Let's illustrate the problem by example. The author has been very respected a website, in order to avoid advertising suspicion, this will not publish the name and Web site. Whether the site is a personal operation or a company in the form of operations, there is no denying that it is in the use of long tail to get the site traffic and revenue to do a particularly good job. The site's approach is to use a relatively high weight domain name (its domain name registration time has been more than 8 years, Baidu weight of 7, Google PR value of 6) in a relevant or not particularly related to the industry to open up a lot of plates, each plate contains a lot of Baidu index in about 100 of the keywords, because of its high weight of the domain name , so the content after publishing basic can be ranked in the forefront of search engines, then it will be the words of the keywords are intercepted. Of course, you may say that it can do well because of the high weight of the domain name! Indeed, this point does not deny, but the characteristics of the long tail word is more, this station can choose Baidu Index about 100, that our domain name weight is lower, you can choose Baidu Index in 50 or so, the method is always some, the key to see how to operate. If and spell hot words to fight to the end of end compared to the use of long tail phrases as a website keyword, optimize multiple keywords to the forefront of search engines, have to admit that this is a way to get traffic and more revenue easier.

In fact, many websites use the long tail theory to obtain the good visit quantity and the benefit, this probably already has indicated a simple website profit rule. The above is the content of this article, I hope to help you. Www.souxuesouke.com original works, reproduced please indicate the source.