Website operation: Site positioning and profitability

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In the initial stages of running a Web site, it is important to determine which pattern to choose, and the following will explore this complex issue from several levels.

User positioning

This aspect is very important. 不仅要考虑用户的需求，更重要的是还要考虑我们的用户能够给我们带来什么?网站流量?人气?还是可以增强企业的访问量?另外，我们又能给用户带来件么?信息的浏览?网站的体验?生活的便利?是能满足一部分特定用户还是大范围的用户群?

The website wants to profit, must have a clear audience base, if there is no clear basis for the audience, then the site's traffic is garbage flow, if you can not determine what people to see your site, then your site will be messy, so the site is not sticky. So what is the point of advertising on such a website?

The first thing we have to do is to determine which is our audience, just like the traditional product marketing to determine the market first, for example, what is the location of your site? Can this piece lock a clear user type? Then analyze why the audience came to your site? Why don't they go to other sites? What kind of information and services do they need? These are the issues that we must carefully consider.

Site function Positioning

What kind of practical benefits can our website offer users? How important is our website to the users? Is it unique or essential? Where is the main embodiment? If you are a user, what benefits do we bring to the individual? What benefits can we bring to enterprise users? is the benefit so large that it can be charged to the enterprise? What forms do we charge to corporate users? To analyze, can your site stick to the audience?

Modern communication theory tells us that in general, one communication is not enough to affect the audience too much. We all have this experience, watching TV every day, the ads are only after a few times to see the impression. Then depends on your website dissemination of information can let the audience trust, if not, then your site will have to close the door. Friends who have used online shopping probably have this experience, you will not be in the first time to buy any products, but after a few login to buy, this is the problem of trust. Imagine how a few users would believe there would be real products or services in a place full of false content?

The feasibility of the model

Is this mode easy to operate? If it's too complicated, does it increase our cost? Is it troublesome for the customer to operate? Having identified these, there is one more crucial point: Does your site have the right message mode? That is, can the site and customer information effectively communicated to the audience there, At the same time can effectively feedback the audience to the site and customers there. Article Source Quality Management system (HTTP://ZHILIANGGUANLI.COM/CATEGORY/TX), reprint please specify