Website Operation Strategy: If we can't do it, then it's down.

In and some webmaster friends and corporate network marketing in charge of chatting, many friends always go to a big direction to plan their own website or to plan their own business. In fact, often because the competition is too fierce, in their own website has not been big, they have lost confidence or by many of the same kind of web site submerged. If we can't make it big. Then the proposal is dedicated down, small and specialized, on the one hand can concentrate on the site to achieve the ultimate, but also let people look like their own site is very professional. So how to specialize?

In accordance with the rules of the category

Before we said, 360 lines, the line of the champion. I'm afraid it's less than 360 lines now. In the beginning of the internet, a lot of websites swarm to do that kind of all-inclusive portal site, but the big portal site success is so few. Because people are sometimes lazy, especially on the Internet. There are a few portals, and they are doing very well, why do I have to remember a few more sites? The same is true of other websites.

When a lot of people are doing portals, some people do classified websites. Like HAO123 navigation sites, IT168, auto and so on. Now is a lot of Professional category of the Web site in the rising. As a website operation, we should actively explore those who have not been occupied by the part, hurriedly occupy those areas that have not been developed, head Start, occupy people's mind.

How to explore the site of fine classification

It's really simple, if we can't be the first in the category now, we'll find a new category. Many parts are actually blank areas. Taobao a single big time, shop 1th from the main online supermarket, beautiful said from the angle of Taobao customers, Poly beauty products from the beginning of cosmetics. These can be said to be the Electronic Business classification site (of course, some of them with the size and influence of the expansion of the field is also expanding). In 58 with the city net Bai did not come out before, who knows that classified information can also be made into a website? In the Word-of-mouth network, comments on the net did not come out before, at that time very few people would think that these can build a website. Now it seems as if the creation of the industry has been created, but many fine classes are really still waiting for everyone to explore.

Therefore, we want to make their own site to highlight, become the first, the best way is to choose a small market, in this small market to become the first or create a small market, to become number one, so it can easily win. A lot of people do clothing, a lot of friends ask me, I this clothing site how to do it? Now do so many clothing websites. Originally want to specialize in women's Bar, a search for a lot of websites have come out how do I stand out in the women's market? OK, then I say: for example, you do is women's clothing, and women's very much, how to do? It's hard to be the first, which means you're not going to get one out of 10,000 of the market. Then you have to find a breakdown of the category, such as you do under the maternity dress, maternity clothes may compete or a lot of; You can also subdivide, for example, I big code maternity dress, or fat woman maternity attire; if the fat woman maternity dress or a lot of people do, you can continue to subdivide; For example, I specialize in full cotton fat women maternity attire, In this way, you will find a niche market, and this market, you have to do first is often easier to do.

Therefore, the website construction operation thinking, we do not confine with now, must look to the future, the network infinite Big, the opportunity infinitely many, if oneself do not have that kind of very big website, let oneself specialize up, give full play to our imagination, in a certain fine class inside becomes the expert.