Website operation: Talking about cost, flow, profit and conversion rate

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1, Cost Analysis:

In the website operation, has the universal cost like, the server or the host space, the bandwidth and so on expense, the computer and so on tool expense, the labor expense, for a commercial operation website, also has the company normal operation other expense, like office expenses, personnel salary and so on

2, Traffic Analysis:

Traffic is the basis of a website operation, traffic is not omnipotent, no flow is absolutely not. If a site to traffic for terminal products, such as selling traffic, selling ads, then the site traffic sales minus the site operating costs equals the site's profitability.

A lot of websites are currently eating this bowl of rice

But in this mode, the value of the unit flow is very low, and in this mode, the increase in traffic also means the cost increases. From this we can simply reasoning, without increasing the cost of the situation, improve the quality of traffic, can increase the profitability of the site, because the quality of traffic is equal to the value of the flow. The more high-quality flow the better, high quality flow from the positioning and professional.

The quality of the flow is different, the advertising price will have a big difference, some time ago there is the main advertiser contact, high price in the advertising, because, he trusted the flow of quality, high-value flow is equal to the high value of the target user groups, and some websites are e-commerce-oriented, through the site directly provide products or services to profitability, then, The profit amount of the website must be proportional to the high value flow, if the flow rate of conversion is too small, then, obviously there is a need to improve the problem, to find this problem, improve, solve it, and constantly improve customer conversion rate, this is the site operation of an important work, improve the flow rate of conversion, Many websites will enter spring from winter.

Even if you do not have your own products or services, just rely on the ads click to profit from various types of Web sites, traffic to the profitability of the conversion rate is also very important.

For example, Google AdSense site, there are many sites less than 0.1% clicks, and some sites click 1% or even higher, so at first glance does not look very different, but if your site this month clicks the cost is 100 U.S. dollars, but the click-through 1% of the site this month's revenue is 1000 dollars. The conversion rate of traffic is directly related to the profit of any website. Low flow rate of conversion of the site, there is a huge waste of resources.

Google AdSense before the click rate once in the 0.1% or even lower, out of Google AdSense optimization research, we have made many adjustments, and also referred to the foreign price of hundreds of U.S. dollars Google money cheats, But eventually Tntbbs's results completely overturned what the book says, now still in the webmaster widely circulated, "let advertising is not like advertising, and the text seamless," The argument, our conclusion is that advertising only in the most eye-catching, click-through only the highest, shy want to impostors mixed into the text of the ads, Click-through does not significantly improve, but this is suspected of cheating, because it is easy to produce late, we should be clear to let users know that this is an advertisement, if you want to increase the click rate, use eye-catching colors to let your users notice it.

Ladder network Practice Verify the result is that Google AdSense optimization is the secret of four words "eye-catching" "match" may be different target users, about Google AdSense optimization measures are also different, if you also have the practical experience in this area, welcome to share with you, hehe, As Google AdSense optimization skills, ready to continue to write 3 profit analysis, time is not enough, left to fill up later. A few days ago just finished a website planning, these days if there is no new list, strive to write a little every day, send up and share exchanges.

Author: Wang Yihui

Starting: 6351 E-commerce Forum (www.6351.com)

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